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A basic "101" overview of using social media in communicating about public health and during public health crisis situations. Targeted towards PIOs at state and county levels.
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Social Media and Social Media and Public Health Public Health
(Crisis) Communication(Crisis) CommunicationSarah Evans
Sevans Strategy@PRsarahevans
Online Communities & Online Communities & Social MediaSocial Media
Give people information (ASAP)Allow others to comment and participate
◦ Share photos and video◦ Link to other experts and sources
Dispel rumors and misinformationMonitor (your own news and other breaking news)
Respond Comprehensive (multiple online accounts)Compile credible sourcesStreamline information
◦ Badges◦ Widgets
What are you going to use & what What are you going to use & what already exists? (your inventory)already exists? (your inventory)
EmailTwitterFacebookNing site (create your own network)Web site and/or blogTextPhoto (Flickr)Video (YouTube, Seesmic)Applications (badges and widgets)
Who owns your content?Who owns your content?
WHO, CDC, Kane County?WHO, CDC, Kane County?
Let people know you’re thereLet people know you’re there
Build up your community (start now)◦Send an email announcement◦Reach out to people from your account(s)
Include social media sites in your email signature, print materials, Web site, etc
Let people know what you’re Let people know what you’re going to talk aboutgoing to talk about
Is this just for breaking health news?Are you going to interact with people?Is more than one person going to update the account(s)?
Will there be updates 24/7/365?What is your voice/brand?Is more than one account on each network appropriate (see upcoming example)?
TwitterTwitter
Twitter is a service for people to communicate and stay connected through the exchange of quick, frequent messages. These messages are posted to your profile or your blog, sent to your followers, and are searchable on Twitter search.
Twitter lets users engage in conversations with other users in 140 characters or less.
Basic TermsBasic Terms
Tweet Posting a message to Twitter@ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat)Retweet (RT) Sharing someone else’s information and giving them credit (RT @name message…)Following You choose to receive someone's updatesFollowers People who choose to receive your updatesDirect Message (DM) Private message sent between two peopleBlock Preventing someone from reading your updatesFavorites A public area to save your favorite tweets Fail Whale When too many people are tweeting!Hashtag The # next to a word allows for conversation tracking (#tweetup)Tweetup A face-to-face gathering of those who tweet
Profile ExampleProfile Example
People are talking about H1N1 in People are talking about H1N1 in IL!IL!
FACT: The CDC had less than FACT: The CDC had less than 1,0001,000 Twitter followers in March Twitter followers in March on May 21, they had on May 21, they had 179, 871 179, 871 and and in July in July 487,324487,324. .
CDC Emergency TweetCDC Emergency Tweet
What works in that tweet?What works in that tweet?
Gave the factsShortened URL (recommend bit.ly)Hashtag for tracking
CDC Health TweetCDC Health Tweet
World Health Organization News World Health Organization News
TIP: Encourage people to turn on TIP: Encourage people to turn on mobile alerts for your account mobile alerts for your account so they receive information so they receive information real-time. real-time.
FacebookFacebook
FacebookFacebook
Create a fan pagePost and allow others to share links, information, photos, videos
Monitor for those interacting on your page
Send messages to a targeted audienceIn an emergency you can update your status and send a message to the group
You MUST monitor this page (and think about how you want to interact)
CDC Facebook Fan PageCDC Facebook Fan Page
WHO Fan PageWHO Fan Page
Best practices to build off Best practices to build off ofof
WHO Virtual Press BriefingsWHO Virtual Press Briefings
CDC Web site – Show and TellCDC Web site – Show and Tell
CDC Web site: here is where you CDC Web site: here is where you can find informationcan find information
Widget: Promotion for you, Widget: Promotion for you, update once, message managementupdate once, message management
Other Tools for MD’sOther Tools for MD’s
SickCity.org: Real-time disease SickCity.org: Real-time disease detection by citydetection by city
To do’s for your Web siteTo do’s for your Web site
Running Twitter feeds (yours + CDC)WidgetsLinks to your online profilesEmail alertsRSS feedsShow where people can go for additional information
Link to other credible sources of information
To do’s for youTo do’s for you
Set up Google alertsMonitor http://search.twitter.com and Facebook
Identify who is in charge of your social media presence
Talk about your strategy and plan for social media use
Once you join in, you’re expected to participate
ResourcesResources
• Conserve Space and Track: Shorten your URLs• http://bit.ly• http://tiny.url• http://www.tiny.cc
• 3rd Party Applications• http://www.tweetdeck.com• http://www.twhirl.com • http://twitter.com/downloads
• Streamline updates = Ping.fm• Mobile
• Blackberry = Twitterberry• iPhone
• Tweetie• Tweetdeck• iTwitter (just launched)
