PowerPoint Presentation

Basic SEO

Day 1

Overview of CourseInternet Marketing, What is SEO? SEO IntroductionSEO Industry Research, Figures and How Search Engine worksWebsite Design SEO Guidelines Competitors Website Analysis Keyword Research and Analysis On-page Optimization

Contd.. Overview of CourseAnalytics SEO ToolsOff-page Optimization Social Media Marketing Black hat techniques

Internet MarketingIt gives companies the ability to:Drive high quality customers i.e. genuine customer to their website.Increase sales leads from customers looking for your products and services.Build your brand online by communicating marketing messages to your target audience.Increase your profile against your competitors.Target a global audience via international search engines.

Search EngineA program that searches document for specified keyword or phrase & returns a list of site/links where those keywords are found.

Why are search engines so important?Search engines are the biggest resources of your websites traffic.

Higher traffic means more visitors.

More visitors means more customers and higher profit.

Classification Of Search EnginePrimary search engines

Secondary search engines

Targeted search engines

Primary search enginesmost often when search engines come to mind

generate the majority of the traffic

For Ex: Yahoo! Google, and MSN are primary (also called major) search engines.

Secondary search enginestargeted at smaller, more specific audiences

useful for regional and narrowly focused searches

For Ex: Lycos, LookSmart, Miva, Ask.com, and Espotting

Targeted search enginestopical search engines

most specific

very narrowly focused, usually to a general topic, like medicine or branches of science, travel, sports, or some other topic

For Ex: CitySearch, Yahoo! Travel, and MusicSearch

What Is SEO?SEO is an abbreviation for search engine optimization.

The process of improving web pages so they rank higher in search engines for your targeted keywords.

Targeted keywordsTargeted keywords are those key phrase those drive organic traffic to your site

Search engine know what your site is about.

Targeted keywords can get you to the top of search engine rankings

Attract visitors interested in your web site's content and products.

Ex- Targeted keywords

The modification of a web sites build (body), content, and inbound linking to better position the site in the natural/organic results of the major search engines.

Inbound Linking: Incoming links to a website or web page

WebsiteLinkLinkLinkFig. Inbound Linking

SEO can be categorized into 2 main parts

Onpage : factors that effect your Web site or Web page controlled by you or by coding on your page.

Offpage : external to the website. improve a web site's search result ranking

OnpageWebsite AnalysisCompetitors AnalysisKeyword AnalysisMeta tag CreationAnchor TextSitemap CreationAnalytic CodeWebmaster Code

OffpageSearch Engine SubmissionDirectory SubmissionArticle SubmissionSocial BookmarkingSocial NetworkingBlog CreationBlog CommentingForum postingPress ReleaseRSS Feeds

Introduction to SEO

Introduction to SEOSEO involves altering website code, content, and presence in order to increase ranking in search engines.

At least half a billion searches are made worldwide on a daily basis.

There are some main players which you must always consider optimising for, namely Google, Yahoo, Bing, AOL, and AskJeeves.

Although Google makes up for almost half of worldwide searches, it is not always a good tactic to relate your site prominence only on Google.

Each search engine searches the web and ranks sites differently, so when you may be at the top of one search engine, you might not even be listed on other one.Introduction to SEO

For Ex- assume keyword android development company for site : http://www.sourcebits.comResult: Google : 4th position

Yahoo : 10th position

Bing : 16th position

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important in optimizing rankingsappear the most in a pagethe spider chooses the appropriate keywords for each pagesite is indexed based on your keywords can be key phrases or a single keyword

Keywords

Do not see a page like humans do, as it cannot describe an image, or tell you how pretty a site looks.

It looks at the HTML code and structures it to make sense.

Using a text browser, or disabling images and CSS are a good way of seeing your site through a search engines eyes.SpidersSpiders read only text, nothing else

Normal ViewSpider View

Process of SEO

Initial AnalysisKeyword Research AnalysisCompetitor AnalysisMeta tags CreationSE Submission & Directory SubmissionSocial BookmarkingBlog, Articles & Press ReleaseLink BuildingSERP ReportingSearch Engine Optimization Process

Initial Analysis: analyse your website; any modification or new pages to be created.

Keyword Research : used to catalog, index, and find your web site.

Competitor Analysis : Research where your competitors are positioned

Meta Tag creation : Your meta title, descriptions and page contents match your keywords

SE and Directory Submission: submitting your site in directories and search engines like Google, Yahoo, and Bing.

Social Bookmarking: share, organize, search, and manage bookmarks.

Blog, Article & Press Release : comment on the existing blog or write your own articles & press release.

Link Building : process of creating inbound links to your own website.

SERP Reporting : create ranking report for your keywords.

Flash and shockwaveYour site should not contain flash and shockwave as spiders do not pick up these filesEx-http://www.mon-monde.comhttp://www.infinitcolours.com

SEO - what is NOT recommended

Image only sitesSpiders do not pick up images.

Do not stuff your site with images or else site will be ignored.

Image mapsimage map is an image that has multiple links

Spiders cannot read image maps.

Do not use them on your home page or critical pages.

Either put it at bottom of the page

Frames Only one page can be titled (titling is critical in search rankings)

If the spider cannot read the complete page (because of the frames), it will not be indexed properly.

Some spiders may not even read a frames web site

PDF files can be problematic for spiders.

Although some search engines can index them, the pages must be interpreted into HTML and can lose much of their content.

place PDFs lower down in your site

Dynamic pages spiders cannot index some content on pages using ASP, CGI or other dynamic languages.

Make sure important pages are HTML, no dynamically generated content.

Any Doubts