How to Achieve a Killer Website

5 Effective Tips to Create The Best Website

http://www.digitalsearchgroup.co.uk/

Designing for all platforms

• These days people can access the web from a variety of devices, including PCs, tablets and smart phones. That means your website needs to accommodate for all of these mediums.

Creating the perfect website for your business is an essential part of your marketing strategy, so get it right by developing a site with the following in mind:

• Designing a responsive site that can adapt its sizes and dimensions to the device it is being viewed on is essential because of this.

•A responsive website will not only make life easier for your visitors, but will also up your ranking on search engines, so make sure yours is designed in these ways.

Designing for people

•Content should be well written, interesting to read and completely natural.

•Users that don’t get a natural experience from your site are likely to leave it, affecting your site with a higher bounce rate on SERPs.

• Yes, it is important to consider web crawlers in your design; but at the end of the day, the end user of your site is a flesh and blood human being.

Designing for crawlers

•Be sure to use keywords to help crawlers with this, by inserting them into your articles (sparsely) as well as in the meta-tags in your images and descriptions.

• But people aren’t the only users of your website, crawlers from search engines like Google and Bing need to be able to navigate and classify the content on your site to properly index and display it.

•Be sure that every page of your site is properly linked to each other and the home page, to make it easy for crawlers to navigate your site.

•The intricacies of designing for SEO can get complicated, so as much as possible, enlist in the services of a web marketing agency in London - Digital Search Group.

Creating content on the regular

• Providing regular content on your site in the form of blogs and articles is a great way to keep your viewers interested, but it is also important for showing SERPs that your site is always active.

•Keep your content coming regularly to keep up with trends, promote deals and discuss findings. Continually relevant and interesting content will also help you build links to your site, as well as entice viewers and customers.

Keeping things tidy

•Be sure to keep reviewing your site, measuring its performance, and keeping it tidy by doing regular site audits.

•A site audit will allow you to manage your backlinks as well as other areas.• This will let you rid your site of

harmful links and components, while keeping and making the good website characteristics it holds better.

CONTACT

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Address20-22 Wenlock RoadLondon, N1 7GUUnited Kingdom

Emailenquiries@digitalsearchgroup.com