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According to IBM, 77 percent of all businesses have a blog, yet 85 percent of those blogs have five or fewer posts. Everyone has access to publishing these days, but are all blogs created equal? Barry Feldman of Feldman Creative and the content marketing platform ClearVoice recently created a Halloween-inspired infographic that sarcastically eulogizes the "enterprise blog." Our industry has come a long way in terms of realizing the value of content marketing. In fact 9 in 10 organizations now participate in some form of content marketing. But, when it comes to frequency, quality, design, strategy, and goal-centric blogging, many organizational blogs still fail.
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