Upload
stora-enso
View
31
Download
0
Tags:
Embed Size (px)
Citation preview
The renewable materials company
Jari Latvanen Executive Vice President, Head of Division Consumer Board
The renewable materials company
• Solid track record from food industry
– Chief Executive Officer, Findus Nordic 2010-2014
• Awarded with the Swedish Food Prize 2013 for
managing the infamous horse meat scandal and acting
as a whistle blower, White Guide award, Taste
Developer of the Year 2013
– Various leadership positions within Nestlé e.g. Managing
Director, Nestlé Czech Republic and Slovakia, Assistant
Vice President, Zone Europe Nestlé, HQ Switzerland,
Managing Director Nestlé Sweden, Marketing Director
Nestlé Nordics
• Brings unique understanding of consumers and retailers
from working with strong brands in the food industry
• Strategic leader and food industry specialist leading
innovative and interactive organization's focusing on active
consumer based marketing
London, 28 May 2015
Jari Latvanen
EVP Stora Enso Consumer Board
Division Consumer Board
The renewable materials company
It should be noted that certain statements herein which are not
historical facts, including, without limitation those regarding
expectations for market growth and developments;
expectations for growth and profitability; and statements
preceded by “believes”, “expects”, “anticipates”, “foresees”, or
similar expressions, are forward-looking statements within the
meaning of the United States Private Securities Litigation
Reform Act of 1995. Since these statements are based on
current plans. estimates and projections, they involve risks and
uncertainties which may cause actual results to materially differ
from those expressed in such forward-looking statements.
Such factors include, but are not limited to: (1) operating
factors such as continued success of manufacturing activities
and the achievement of efficiencies therein, continued success
of product development, acceptance of new products or
services by the Group’s targeted customers, success of the
existing and future collaboration arrangements, changes in
business strategy or development plans or targets, changes in
the degree of protection created by the Group’s patents and
other intellectual property rights, the availability of capital on
acceptable terms; (2) industry conditions, such as strength of
product demand, intensity of competition, prevailing and future
global market prices for the Group’s products and the pricing
pressures thereto. price fluctuations in raw materials, financial
condition of the customers and the competitors of the Group,
the potential introduction of competing products and
technologies by competitors; and (3) general economic
conditions, such as rates of economic growth in the Group’s
principal geographic markets or fluctuations in exchange and
interest rates.
The renewable materials company Stora Enso Capital Markets Day, 28 May 2015
Disclaimer
The renewable materials company
A broad range of solutions to fit customer demands High quality board for premium segments
The renewable materials company
Liquid Packaging Food Service Board General Packaging Cigarette Graphical
The renewable materials company
A broad range of solutions to fit customer demands High quality board for premium segments
The renewable materials company
Liquid Packaging Food Service Board General Packaging Cigarette Graphical
Chocolate and
confectionary
Cosmetics and
luxury
Pharmaceuticals Food packaging Drinks, wines and
spirits
The renewable materials company
Versatile and competitive range of boards Strong brands supporting demanding end-uses
The renewable materials company
SBS Solid Bleached
Sulphate
SUB Solid
Unbleached
Board
FBB Folding
Boxboard
WLC White Lined
Chipboard
Cupstock
LPB Liquid
Packaging
Board
Our products
Our brands
The renewable materials company
Consumers benefit from packaging But also believe packaging is excessive, expensive
and bad for the environment
The renewable materials company
The modern consumer
• Responsible
• Convenient and stress-free
• Zero tolerance
• Digital adoption
• It’s all about information
The renewable materials company
Packaging sells! Good packaging strengthens brand identity and
increase consumer satisfaction
The renewable materials company
Stora Enso Ensocoat™
64% of consumers say the brand
is important when
purchasing products used
on a regular basis
Source: Stora Enso Consumer Board consumer survey 2014
The renewable materials company
Packaging sells! Good packaging strengthens brand identity and
increase consumer satisfaction
The renewable materials company
33% of consumers have
purchased a new product
due to the packaging
Source: Stora Enso Consumer Board consumer survey 2014
Stora Enso Ensocoat™
9 7
51
10
17
5
11
55
2
2000 2013 2020
9 7
61
9 0
69
9 3
07
2000 2013 2020
1 5
92
2 6
44
3 2
61
2000 2013 2020
The renewable materials company
The global consumer board market is growing Growth of 9 million tonnes expected 2013-2020
The renewable materials company
7 6
11
10
50
7
12
99
2
2000 2013 2020
5 1
66
13
82
4
18
15
7
2000 2013 2020
43
4
608
76
0
2000 2013 2020
Latin America North America Europe Rest of Asia China Africa
Source: Pöyry Management Consulting
The renewable materials company
The global consumer board market is growing Growth of 9 million tonnes expected 2013-2020
The renewable materials company
Source: Pöyry Management Consulting
SBS 0.3%
WLC 0.3%
LPB -0.7%
SBS 1.7%
LPB 1.6%
WLC 1.5%
CUK 2.8%
FBB 2.4%
SBS 1.9%
WLC 2.6% LPB 3.1%
WLC 2.8%
Latin America North America Europe China Rest of Asia Africa
3.0% 0.4% 1.8% 3.3% 4.0% 3.1% 3.0% 0.4% 1.8% 4.0% 3.1% 3.3%
The renewable materials company
The global consumer board market is growing Growth of 9 million tonnes expected 2013-2020
The renewable materials company
LPB 7.8%
FSB 7.6%
FBB 7.4%
CUK 6.3%
SBS 4.3%
Above region average
Source: Pöyry Management Consulting
SBS 0.3%
WLC 0.3%
LPB -0.7%
SBS 1.7%
LPB 1.6%
WLC 1.5%
CUK 2.8%
FBB 2.4%
SBS 1.9%
WLC 2.6% LPB 3.1%
WLC 2.8%
Latin America North America Europe China Rest of Asia Africa
Below region average
3.0% 0.4% 1.8% 3.3% 4.0% 3.1% 3.0% 0.4% 1.8% 4.0% 3.1% 3.3%
The renewable materials company
The global consumer board market is growing Growth of 9 million tonnes expected 2013-2020
The renewable materials company
FSB 3.2%
FBB 3.0%
CUK 1.8%
LPB 7.8%
FSB 7.6%
FBB 7.4%
CUK 6.3%
SBS 4.3%
Above region average
Source: Pöyry Management Consulting
SBS 0.3%
WLC 0.3%
LPB -0.7%
SBS 1.7%
LPB 1.6%
WLC 1.5%
CUK 2.8%
FBB 2.4%
SBS 1.9%
WLC 2.6% LPB 3.1%
WLC 2.8%
Latin America North America Europe China Rest of Asia Africa
Below region average
3.0% 0.4% 1.8% 3.3% 4.0% 3.1% 3.0% 0.4% 1.8% 4.0% 3.1% 3.3%
The renewable materials company
The global consumer board market is growing Growth of 9 million tonnes expected 2013-2020
The renewable materials company
FBB 1.5%
FSB 1.5%
CUK 0.5%
FSB 3.2%
FBB 3.0%
CUK 1.8%
LPB 7.8%
FSB 7.6%
FBB 7.4%
CUK 6.3%
SBS 4.3%
Above region average
Source: Pöyry Management Consulting
SBS 0.3%
WLC 0.3%
LPB -0.7%
SBS 1.7%
LPB 1.6%
WLC 1.5%
CUK 2.8%
FBB 2.4%
SBS 1.9%
WLC 2.6% LPB 3.1%
WLC 2.8%
Latin America North America Europe China Rest of Asia Africa
Below region average
3.0% 0.4% 1.8% 3.3% 4.0% 3.1% 3.0% 0.4% 1.8% 4.0% 3.1% 3.3%
The renewable materials company
The global consumer board market is growing Growth of 9 million tonnes expected 2013-2020
The renewable materials company
FBB 1.5%
FSB 1.5%
CUK 0.5%
FBB 5.0%
CUK 4.2%
WLC 4.1%
FSB 4.0%
LPB 3.6%
SBS 3.4%
FSB 3.2%
FBB 3.0%
CUK 1.8%
LPB 3.9%
FSB 3.8%
WLC 3.6%
LPB 7.8%
FSB 7.6%
FBB 7.4%
CUK 6.3%
SBS 4.3%
FBB 5.7%
FSB 4.5%
CUK 3.2%
SBS 3.2%
Above region average
Source: Pöyry Management Consulting
SBS 0.3%
WLC 0.3%
LPB -0.7%
SBS 1.7%
LPB 1.6%
WLC 1.5%
CUK 2.8%
FBB 2.4%
SBS 1.9%
WLC 2.6% LPB 3.1%
WLC 2.8%
Latin America North America Europe China Rest of Asia Africa
Below region average
3.0% 0.4% 1.8% 3.3% 4.0% 3.1% 3.0% 0.4% 1.8% 4.0% 3.1% 3.3%
The renewable materials company
Huge opportunities in expanding our coverage Our potential market is much higher than current
board packaging demands
The renewable materials company
Source: SmithersPIRA
2008 2009 2010 2011 2012 2013
Board
Other
packaging
materials
The renewable materials company
Huge opportunities in expanding our coverage Our potential market is much higher than current
board packaging demands
The renewable materials company
2008 2009 2010 2011 2012 2013
Board
Other
packaging
materials
Future
Source: SmithersPIRA…
The renewable materials company
Board’s merits compared to other materials Consumers prefer board
The renewable materials company
70 62 61
47 46 43
Pa
perb
oa
rd
Gla
ss
Wo
od
Me
tal
Alu
min
ium
Pla
stic
55%
19 10 8 4 3 2
Pa
perb
oa
rd
Gla
ss
Pla
stic
Wo
od
Do
nt kn
ow
Alu
min
ium
Me
tal
Source: Stora Enso Consumer Board consumer survey 2014
“What is your attitude
towards the following
packaging materials?”
“Which type of packaging do
you think is the most
environmentally friendly?
% positive
Consumer appeal Premium perception
Stora Enso Ensocoat 2S
The renewable materials company
Board’s merits compared to other materials We are aiming for a 100% renewable packaging
The renewable materials company
Renewable & Recyclable Sustainable
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0
50
100
150
200
250
300
350
400
450
1998 2000 2002 2004 2006 2008 2010 2012
Beverage carton recycling (EU28+CH+NO)
Volume (tonnes)
Source: ACE
The renewable materials company
A focused strategy for growth Finding growth in a demanding business environment
The renewable materials company
Consistent quality
Right price
Good service
Efficient supply chain
Global responsibility
License to operate
The renewable materials company
A focused strategy for growth Finding growth in a demanding business environment
The renewable materials company
Customer focused portfolio
Strong brands and top quality
Innovation and R&D
Marketing and Communication
Consistent quality
Right price
Good service
Efficient supply chain
Global responsibility
Premium offering
License to operate
The renewable materials company
A focused strategy for growth Finding growth in a demanding business environment
The renewable materials company
Consumer foresight
Full value chain understanding
Service offering to brand owners
Customer focused portfolio
Strong brands and top quality
Innovation and R&D
Marketing and Communication
Consistent quality
Right price
Good service
Efficient supply chain
Global responsibility
Partner-
ship offering
Premium offering
License to operate
The renewable materials company
Our strengths We focus on adding value to our customers
The renewable materials company
• Renewable Solutions
• Customer focus
• Global coverage
• Competitive assets
• Exciting Innovation and R&D
The renewable materials company
Our strengths We focus on adding value to our customers
The renewable materials company
“The Brand Tracking Survey – Cartonboard for consumer packaging 2014” defines and ranks the most valuable virgin fibre
cartonboard brands in Western Europe according to consumer goods brand owners. The Opticom Brand Equity Index, takes
into account both awareness of and satisfaction with the brand. Satisfaction encompasses quality and service associations,
perceived brand performance as well as loyalty towards the cartonboard brand.
No.1 “Stora Enso Tambrite most valuable cartonboard
brand among European brand owners.”
• Renewable Solutions
• Customer focus
• Global coverage
• Competitive assets
• Exciting Innovation and R&D
The renewable materials company
Our strengths Global products, local contacts
The renewable materials company
Countries where Stora Enso Consumer Board has sales
Stora Enso Consumer Board mills
• Renewable Solutions
• Customer focus
• Global coverage
• Competitive assets
• Exciting Innovation and R&D
The renewable materials company
Our strengths Global products, local contacts
The renewable materials company
Countries where Stora Enso Consumer Board has sales
Stora Enso Consumer Board mills
• Renewable Solutions
• Customer focus
• Global coverage
• Competitive assets
• Exciting Innovation and R&D
The renewable materials company
Investing in China part of the winning strategy Capitalising on our strategic board grades
The renewable materials company
* Source: Pöyry Management Consulting
0
2 000
4 000
6 000
8 000
10 000
12 000
14 000
16 000
18 000
20 000
200
02
00
12
00
22
00
32
00
42
00
52
00
62
00
72
00
82
00
92
01
02
01
12
01
22
01
32
01
42
01
52
01
62
01
72
01
82
01
92
02
0
Cartonboard demand in China 2000-2020
CAGR
6.5%
• Continued good demand for virgin
fibre board in China
• Strengthen leading global LPB
position
• Asian production base
The renewable materials company
Our strengths Investing for top quality and competitiveness
The renewable materials company
• Renewable solutions
• Customer focus
• Global coverage
• Competitive assets
• Exciting Innovation and R&D
The renewable materials company
Our strengths Thinking out of the box mentality
The renewable materials company
Stora Enso CKB
• Renewable solutions
• Customer focus
• Global coverage
• Competitive assets
• Exciting Innovation and R&D
Photo courtesy by Hörauf
Best-in-class margins
The renewable materials company
2 223 2 209 2 241 2 297
2011 2012 2013 2014
Sales
16,5% 15,4%
16,1%
19,1%
2011 2012 2013 2014
EBITDA margin
15,8%
13,6% 14,4%
17,8%
2011 2012 2013 2014
ROOC
Focus on costs and working capital
The renewable materials company
Fixed costs
80
85
90
95
100
105
2011 2012 2013 2014
100 101
97
Variable costs per tonne
80
85
90
95
100
105
2011 2012 2013 2014
99
97
94
OWC/sales
80
85
90
95
100
105
2011 2012 2013 2014
100
89
85
Index 2010=100 Index 2010=100 Index 2010=100
100 100
95
Building the future Consumer Board
The renewable materials company
FOCUSED CUSTOMER BASED STRATEGY
STRONG FINANCIAL PERFORMANCE
CONSUMER DRIVEN INNOVATIONS