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Q2 Results, July 16, 2009 Hans Stråberg, President and CEO Jonas Samuelson, CFO Peter Nyquist, IR

Electrolux Interim Report Q2 2009 Presentation

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Highlights of the second quarter of 2009. Net sales amounted to SEK 27,482m (25,587) and income for the period to SEK 658m (99), or SEK 2.32 (0.36) per share. Net sales declined by 8.4%, in comparable currencies, due to continued sharp market downturn in Electrolux main markets.

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Page 1: Electrolux Interim Report Q2 2009 Presentation

Q2 Results, July 16, 2009Hans Stråberg, President and CEO

Jonas Samuelson, CFO

Peter Nyquist, IR

Page 2: Electrolux Interim Report Q2 2009 Presentation

2

Q2 HighlightsQ2 Highlights

EBIT improved by 30%In weak markets, Europe and North America improved results – Cost savings– Lower raw-material costs– Price increases

Continued market-share gain in North America.Improved operating income in Latin America Solid performance by the rest of the Group in difficult markets Continued strong cash flow

Sales 25,587 27,482EBIT* 793 1,027Margin 3.1% 3.7%

Q2 2008 Q2 2009(SEKm)

-1000

-500

0

500

1000

1500

2000

2500

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2007 2008 2009-4%

-2%

0%

2%

4%

6%

8%

10%

EBIT (SEKb) EBIT margin (%)

*Excluding items affecting comparability

Page 3: Electrolux Interim Report Q2 2009 Presentation

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Cash Cash flowflow per per quarterquarter

Q2, 2009

Q1, 2009

-1000

0

1000

2000

3000

4000

Q1 Q2 Q3 Q4

2009 2008 2007

Cash flow from operations and investments

(SEK m)

Page 4: Electrolux Interim Report Q2 2009 Presentation

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Consumer DurablesConsumer DurablesEuropeEurope

SalesEBIT

Margin

10,500294

2.8%

Q2 20089,935

2572.6%

Q2 2009(SEKm)

Weak market impacted sales negativelyImproved results for core appliances– Cost savings– Price increases – Savings on components and

raw-material– Mix improvement

Weak market demand for floor-care products

-800

-600

-400

-200

0

200

400

600

800

1000

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2007 2008 2009

-10%

-5%

0%

5%

10%

EBIT (SEKm) EBIT margin (%)

Page 5: Electrolux Interim Report Q2 2009 Presentation

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Quarterly comparison, year on year

-15%

-10%

-5%

0%

5%

10%

Market development in EuropeMarket development in Europe

East. Europe

West. Europe

6%

-4%Q1

10%

-5%Q4

5%

-1%Q3

5%

1%Q2

14%

1%Q1

7%

5%Q4

6%

1%Q3

9%

1%Q2

1%

4%Q1

2006 2007 2008

5%

-4%Q2 Q3

-5%

4%

Q4

-8%

-15%

2009

Q1

-9%

-31%

Q2

-9%

-30%

Page 6: Electrolux Interim Report Q2 2009 Presentation

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UltraOneUltraOne

Page 7: Electrolux Interim Report Q2 2009 Presentation

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Consumer DurablesConsumer DurablesNorth AmericaNorth America

Weak market impacted sales negatively– Lower sales in comparable

currenciesImproved operating income– Cost savings– Previous price increases– Lower raw-material costs

Q2 2008 negatively impacted by Electrolux launch costMarket demand for floor-care products is decreasing at lower rate

Sales 8,214 9,848EBIT 113 498

Margin 1.4% 5.1%

Q2 2008 Q2 2009(SEKm)

-300-200-100

0100200300400500600700

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2007 2008 2009-6%-4%-2%0%2%4%6%8%10%12%14%

EBIT (SEKm) EBIT margin (%)

Page 8: Electrolux Interim Report Q2 2009 Presentation

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Quarterly comparison, year on year

-20%

-15%

-10%

-5%

0%

5%

10%

Market developmentMarket developmentin North America in North America

2006 2007 2008Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2009

Page 9: Electrolux Interim Report Q2 2009 Presentation

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Page 10: Electrolux Interim Report Q2 2009 Presentation

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Electrolux Electrolux awardsawards

Page 11: Electrolux Interim Report Q2 2009 Presentation

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0

50

100

150

200

250

300

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2007 2008 2009

0%

2%

4%

6%

8%

EBIT (SEKm) EBIT margin (%)

Consumer DurablesConsumer DurablesLatin AmericaLatin America

Strong market growth in Brazil– Tax reduction on

domestically-produced appliances

Improved operating income– Higher volumes– Better customer mix– Continued currency

headwinds

Sales 2,548 3,326EBIT 133 142

Margin 5.2% 4.3%

Q2 2008 Q2 2009(SEKm)

Page 12: Electrolux Interim Report Q2 2009 Presentation

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Consumer DurablesConsumer DurablesAsia/Pacific & Rest of worldAsia/Pacific & Rest of world

Australia/New Zealand– Market-share gain– Previous price increases– Cost reductions– Negative currency impact

Positive price and mix in Southeast AsiaExit low-price segments and geographies in China

SalesEBIT

Margin

2,369147

6.2%

Q2 20082,521

1044.1%

Q2 2009(SEKm)

020406080

100120140160180200

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2007 2008 2009

0%1%2%3%4%5%6%7%8%

EBIT (SEKm) EBIT margin (%)

Page 13: Electrolux Interim Report Q2 2009 Presentation

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0

50

100

150

200

250

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2

2007 2008 2009

0%

2%

4%

6%

8%

10%

12%

14%

EBIT (SEKm) EBIT margin (%)

Professional ProductsProfessional Products

Weak market demandLower operating income– Lower capacity utilization– Positive impact from

personnel cutbacks and lower raw-materials costs

Sales 1,944 1,850EBIT 225 165

Margin 11.6% 8.9%

Q2 2008 Q2 2009(SEKm)

Page 14: Electrolux Interim Report Q2 2009 Presentation

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Market view business areas and Market view business areas and rawraw--materials impactmaterials impact

Market demand Q309

Europe

FY09

North America

Latin America

Costs for steel

Raw materials

Page 15: Electrolux Interim Report Q2 2009 Presentation

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Page 16: Electrolux Interim Report Q2 2009 Presentation

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Factors affecting forwardFactors affecting forward--looking statementslooking statements

Factors affecting forward-looking statementsThis presentation contains “forward-looking” statements within the meaning of the US Private Securities Litigation Reform Act of 1995. Such statements include, among others, the financial goals and targets of Electrolux for future periods and future business and financial plans. These statements are based on current expectations and are subject to risks and uncertainties that could cause actual results to differ materially due to a variety of factors. These factors include, but may not be limited to the following: consumer demand and market conditions in the geographical areas and industries in which Electrolux operates, effects of currency fluctuations, competitive pressures to reduce prices, significant loss of business from major retailers, the success in developing new products and marketing initiatives, developments in product liability litigation, progress in achieving operational and capital efficiency goals, the success in identifying growth opportunities and acquisition candidates and the integration of these opportunities with existing businesses, progress in achieving structural and supply-chain reorganization goals.