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MONDAY. 18 APRIL
Use open innovation and competitions to accelerate your innovation process BY: JACOB WESTERLUND | OPEN INNOVATION MANAGER
Twitter: @JacobWesterlund Email: [email protected]
The Lab is your world!
The World is your lab!
Sqore® INNOVATION
Corporate mindsets & assumptions
Open Innovation Closed Innovation
1. The more consumers, the more the market grows
2. We will be first on the market
4. Not all the smart people in our field could work for us
1. With patents, we can make money in many years
2. We will be unique in the market
3. The smart people in the field work for us
Sqore® INNOVATION
Personal mindsets & assumptions
Open Innovation Closed Innovation
1. ”The team should consist of people who are better than I am.”
2. “Through social media, I can find important business contacts.”
3. “Lets go to the yearly conference and meet new people.”
1. ”As long as I know most of our product in the team, I am irreplaceable.”
2. “Social media is just a waste of time.”
3. “I will stay at home and work; it’s more calm.”
Open Innovation vs. Closed Innovation - Mind the gap!
Sqore® INNOVATION
The Open Innovation Network
Customers
Suppliers
Startups
Academia
Industryclusters
Sqore® INNOVATION
The Open Innovation Network
Customers
Suppliers
Startups
Academia
Industryclusters
1. Relations and contacts with all
2. Both good and bad to have relationshipsQuick to juggle the challenges and opportunities but worse when thinking in new ways
3. Expect incremental Innovation - improvements
Sqore® INNOVATION
The Open Innovation Network
Customers
Suppliers
Startups
Academia
Industryclusters
1. Does not have relations and contacts with all (probably a few)
2. Does not necessarily have the knowledge or understanding of the business, which can be positive for ‘outside the box’ thinking
3. Can bet on disruptive innovation
4. Challenge is to reach out and attract withgood incentives
Sqore® INNOVATION
The Open Innovation Network
Customers
Suppliers
Startups
Academia
Industryclusters
1. Quick results through partnerships
2. Possible to find solutions in other industries
3. Cultural difference between a large company and a startup creates challenges
4. One solution for this is that companies are starting their own incubation environments
Sqore® INNOVATION
Incubators run by large companies Large Companies could offer:
• Customer insights and big data
• Access to labs and testbeds
• Resources and MONEY!
Sqore® INNOVATION
Investments lead to new innovations
Sqore® INNOVATION
The Open Innovation Network
Customers
Suppliers
Big companies
Academia
Industryclusters
1. They don’t have high barriers 2. They probably come from academia 3. The CEO talks to the customer every week 4. Usually, they have no suppliers 5. Should talk to the Big companies, which they
probably do not do today
StartupCompany
Examples of how companies work with Open Innovation
Sqore® INNOVATION
Heineken
• Multiple Open Innovation channels
• Open Innovation is very much
about trust and transparence
Sqore® INNOVATION
Heineken
• Making Open Innovation entertaining
and easy to communicate
Sqore® INNOVATION
Siemens
• Internal version of Kickstarter
• Executives with budget could
invest in the projects
Sqore® INNOVATION
• User-driven
Innovation
• Incremental
innovation
• Low conversion rate
from submissions
• Marketing purpose
Starbucks
Sqore® INNOVATION
H&M CO:LAB
Investment focus
• Sustainable fashion and sustainability issues
• Innovative retail sales
• New technical tools related to the fashion industry
• Corporate Venture Capitalist (CPC)
• Could start as a partnership
I think tomorrow's winners are companies that manage to create as many links as possible between their closed and open innovation
processes
Sqore® AN INTRODUCTION
We design successful innovation competitions thatconnect organisations with external innovation resources
to accelerate their innovation processes.
Sqore® AN INTRODUCTION
We customise online competition platforms
H&M Conscious Foundation Perstorp Autodesk Toyota
• Different competition set-up requires different features and solutions • The jury members can easily access and vote online
Sqore® AN INTRODUCTION
Example of innovation competition process
4-6 weeks 48 hours8-12 weeks
Idea pitch
Pitch your idea within the stated parameters. Participate individually or as
a team.
Submission (based on template)
Submission template in forms to develop the idea. Participate
individually or as a team.
Dragon’s Den
The finalist/s pitch their ideas to the jury.
25 ideas selected by social voting
25 ideas selected by
the jury
Final proposals selected by
jury
Sqore® INNOVATION
About Innovation Competitions
• Faster and more efficient
• Democratic innovation process
• No passive suggestion box
• Clear IP strategy required
• Without marketing, not a successful competition
• Innovation competition is not a universal tool
Sqore® INNOVATION
Motivator
• Interest in the subject and brand
• Participation and influence
• Confirmation and reputation
• The space for creativity
• Really difficult problems
• Winning (gamification)
• Money
Sqore® INNOVATION
Money Prize Reward
Corporate Partnership
Winner relinquishes IP rights
Winners retain IP rights
Incentive Strategy
1 2
3 4
Examples of how companies work with open innovation
Sqore® INNOVATION
• Participants from 118 countries
• 1 000 000€ in grant money split
between 5 winning ideas
• Accelerator program
• Winning ideas: dissolve cotton in textile
waste, make clothes from fruit peels
• The crown princess of Sweden awarded
the prizes
Global Change Award
Sqore® INNOVATION
• No money prize
• The prize was a partnership
• Two partnerships (new
products) already launched
• Why couldn’t the startup just
call Eniro instead of
compete?
Eniro
Sqore® AN INTRODUCTION
Marketing Channels
Marketing Partners
ClientChannels
Our onlineCommunity
PaidMarketing
Education Institutions
■ Webpage ■ Social media channels ■ Partners & customers
■ Partner initiatives ■ Relevant blogs ■ Relevant portals ■ Student channels
■ Google AdWords ■ Social media ads ■ LinkedIn sponsored ads ■ Paid partner communication
■ Listing ■ Boosted social media ■ Pre-registration form
■ University relations ■ High school relations ■ Career centers ■ Faculties
MONDAY, 18 APRIL
That’s it. BY: JACOB WESTERLUND | OPEN INNOVATION MANAGER
Twitter: @JacobWesterlund Email: [email protected]
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