10 Outstanding Tips to Slay Content

Marketing Challenges

The marketing industry has got a new buzz! A new super-selling term has entered the marketing territory.

Yes, you guessed it right! It’s Content Marketing!

Content marketing serves as a fuel for your marketing goals if it’s executed under a proper

strategy.

But while you’re working on the proper execution of your content marketing strategies, there are

a number of challenges that you might come across.

We’ve listed down the Top 10 Content

Marketing Challenges and easy ways to slay

them!

Challenge 10:Lack of time

Lack of time or insufficient resource for producing content seems the first big challenge.

A study shows that 69% of the marketers feel that the lack of time is a major challenge for them when they’re producing

content.

Solution: If budget is no constraint for you then

outsourcing or hiring an in-house content team can help you overcome this

challenge!

Challenge 9:

High Quality

Awful grammar, poor spellings, typos,

improper page and text formatting and most importantly, the bad

sentence construction can really put your

brand in a big trouble!

Solution: The best solution lies in brushing up and developing your writing

skills.• Keep abreast with the editorial standards and writing guidelines. • Stay updated with the latest content trends and editing tools.

Challenge 8: Unrealistic

expectations

In the area of content marketing, even the skilled content marketing players

have seen failures.

Here, the problem lies not in the content marketing but with the unrealistic

expectations set with it.

Solution: In the initial phase, it’s not wise to go very hard and over

ambitious.

First, review the organic traffic and customer engagement programs. This whole analysis will inform you about your current conversion rate

and customer engagement.

Your content works in accordance with these statistics and so, take it slow. Don’t expect too much in the

very beginning!

Challenge 7: Fierce

competition

The fierce competition within the industry is fatal for your content marketing strategy, and sometimes it’s

fully ignored.

Solution: The best thing to do is explore the best blogs which are

making wonderful hits! Learn their strategies and the way they’re achieving excellence.

Learning how these content marketers beat the competition

will help you overcome this challenge!

Challenge 6: ‘Content Race’

In content marketing, everyone is running a rat race. Thousands of content marketers are doing it

just for selling.

So, the whole battle starts with the intention of ‘selling’ and

earning money.

But content does not sell, it adds value!

Solution: If you want to stand out in the content race, the solution lies in doing it differently from

your competitors.

Rather than producing a plethora of content, keep it

limited to few unique pieces.

Schedule your whole content plan so that along with

writing your content, you can test the results too.

If you’re not doing a complete evaluation of what content you are producing, the results can’t make you

stand out from the competition and crowd.

Challenge 5: Unclear focus on the subject

Zeroing down on a subject area too

broadly or unclearly can put your brand in a

great trouble.

Solution: Start categorizing the content with the help of your

editorial or experts.• Look out for the relevant

topics and see how it works for you. • Do a good research and build

an idea factory. • Experiment it in different

ways.

Challenge 4: Target

Audience

It is difficult to know who your target audience is and to stand out in the

content market you need to do things differently.

Identifying the primary market is easy, but

researching the target market is a real challenge.

Solution: All you need to do is, understanding the

troubles/challenges your audience is facing and

exactly touching that pain point.

You also need to understand what value and solution

your content is going to add for your readers.

Challenge 3: Comfort zone

Content marketers are simply addicted to what

they do. They tend to stick with the same trend

repeatedly. This practice is killing the entire concept of efficient

content marketing!

Solution: Choose small content pieces and different subject

matters to test on the basis of recent updates and trends. 

After you’re done testing, apply the explored results on

your future projects.

You learn and grow when you get out of your comfort zone!

Challenge 2: Consistent &

long term

A research says that content is not going to

sustain for long. 

Reason: The bulk of content and a huge

number of publishers! Then, what’s the future?

Who would be the potential future leaders?

Solution: In such scenario, the content experts who are clear with their strategies will only sustain.

Take an oath of educating your audience and that’s how you can bring a change to their lives. Your readers need to find reliability on awesomely consistent and long

term content thing.

Challenge 1: Writer’s Burnout

That’s the top most challenge when you as a brand feel you have hit

the wall in content production.

Or, your resource just can’t take 3,000 plus

unique words in a day.

Solution: You need to understand that the resource who is writing for you is using

all his creative nerves and not a machine.

 Go fresh, radiate more new

ideas and serve differently! Just think of a reader’s burn out too.

With these simple tips,

you can overcome these

10 Content Marketing Challenges with ease!

Tell us any other content marketing challenges that

you’ve come across!

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