5 Key Takeaways from Formstack's 2014 Form Conversion Report

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    22-Nov-2014

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Formstack's new Form Conversion Report displays benchmark findings from more than 400,000 online form users. Get data on the highest-converting form types, submit buttons, industries and more. This Slideshare presentation features the 5 biggest takeaways from the report and how you can apply them to your digital marketing efforts.

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<ul><li> 1. @formstack Download it now: http://bit.ly/FormReportSlide 5 Key Takeaways from the 2014 Form Conversion Report </li> <li> 2. @formstack Analysis of 400,000+ user accounts spanning nine industries Benchmark findings on conversion rates for industries, types of forms, and more 2014 Form Conversion Report </li> <li> 3. @formstack Heres what you need to know: </li> <li> 4. @formstack </li> <li> 5. @formstack Changing One Word Can Increase Conversions Up To 250% </li> <li> 6. @formstack Clear, focused submit buttons For example, Submit Registration can convert more than twice as much as Submit Form. Changing One Word Can Increase Conversions Up To 250% </li> <li> 7. @formstack </li> <li> 8. @formstack Strategic Form Promotion Times Exist </li> <li> 9. @formstack Most forms are completed around 1 p.m. Marketers can leverage this data to create strategic promotion efforts. Strategic Form-Promotion Times Exist </li> <li> 10. @formstack Long Forms Can Capture High Responses </li> <li> 11. @formstack High conversion rates on long forms are possible. Surveys average 21 fields but capture a 21% response rate. When creating a longer form, provide a clear benefit to users. Long Forms Can Capture High Responses </li> <li> 12. @formstack Forms Need a Strong Value Proposition </li> <li> 13. @formstack Surveys, contests, and event registrations convert the highest traffic. Perks give users a reason to complete your form. Think about your data collection. Are there creative ways you can capture the same information? Forms Need a Strong Value Proposition </li> <li> 14. @formstack A different study reported a 2% web conversion rate for nonprofits. The Form Conversion Report reports a 15% conversion rate for nonprofits. If you are struggling with web conversions, including forms can boost your engagement. Focused Analysis Provides Valuable Insight </li> <li> 15. @formstack Zeroing in such a specific aspect of web conversions makes the Form Conversion Report invaluable for marketers who want to get the most out of online engagement. Focused Analysis Provides Valuable Insight </li> <li> 16. @formstack 1. Changing One Word Can Increase Conversions Up To 250% 2. Strategic Form Promotion Times Exist 3. Long Forms Can Capture High Responses 4. Forms Need a Strong Value Proposition 5. Focused Analysis Provides Valuable Insight Formstacks 2014 Form Conversion Report </li> <li> 17. @formstack To read the entire report, download it for free now. http://bit.ly/FormReportSlide Formstacks 2014 Form Conversion Report </li> </ul>