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Conversion Rate Optimization Takeaways - Behave2016 Conference

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What is Behave2016?2

• Behavioral Marketing conference, put on by NY agency Bounce Exchange

• Analyzing user behavior to better understand your audience and shape how they interact with your brand.

Building a culture of TestingTesting is not a top down approach, it should be built into the core of our

company.

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Ideas? Talk to your manager!

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State of the CRO Industry

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Why CRO?

“In the digital marketing funnel, between traditional

SEO/PPC and the conversion, exists UX.”

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What Do We Test?How do we know what to test?

• Button Colors?• Layouts?• CTAs?• Pictures?

1. We test solutions that will solve user’s

problems

2. We test solutions that will reduce friction

3. We use tests to fix shit.

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90% of all tablets ONLY have wifi internet.

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only 10% of tablets are ‘mobile’

Google's Simon Bolger says 74% of users will bounce if your mobile website takes longer than

5 seconds to load.

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Smart Hypothesis

“Because We Observed” “We Believe” “Will Result”

“Because we observed a majority of users going straight to the ‘About Us’ page, we believe that adding trust building elements to the form on that page will result in increased conversions.“

“Data will confess to anything if you torture it long enough.”