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TARGETINGHOTELGUESTSUSING WEBSITE
PERSONALIZATION
7 WINNING STRATEGIES
FOR PERSONALIZING YOUR GUEST EXPERIENCE
Personalization is simple,
give the traveler more of
what they care about and
less of what they don't.
It's about surfacing value
for visitors and hoteliers
alike
T A K E AW A Y :Put each customer at the center of theirdigital experience and deliver the cross-device, personalization experience thatengages travelers, delivers increasedbookings and creates long-term, loyalrelationships
-Bill Hustad, CEO, Baynote
DynamicHero Image
Optimized Offer
A major hotel brand saw
travelers that engaged
with recommended
offers and content were
50% more likely to
convert with Baynote
T A K E AW A Y :Match the visitor’s current intent withengaging and relevant content, offers,and hero images to reduce bounce andincrease conversion
"Just 8% of travelers
surveyed in October say
they're loyal to the same
hotel brand"-Deloite
TrendingDestinations
Make sure to show relevantdestinations and accommodations foreach traveler by understanding theirpreferences, segments or past purchasehistory
T A K E AW A Y :
Allow visitors to pickup wherethey left off by showcasing relevant,related properties and recommendedalternatives to drive a more personalexperience
T A K E AW A Y :
Recently Viewed
Alternatives
STATISTIC BRAIN
Over 148.3 million travel
bookings are made on
the internet each year...
69% of travelers begin
their search online
Personalization is simple,
give the traveler more of
what they care about and
less of what they don't.
It's about surfacing value
for visitors and hoteliers
alike
Showcase the best content based onwhat your know about the traveler'spreferences. This can includedynamically recommendeddestinations, links, content andoffers displayed in real timethroughout the site experience
Dynamic Content
Dynamic, relevant
content is proven to
increase engagement and
conversions by as much
as 6 times when
compared to static
content
T A K E AW A Y :
Use Customer Data toPersonalize
Customer data abounds in the travel industry, but very little of this data isused in real-time interactions. The BaynoteONE Customer ExperienceProfile (CXP) is an online customer data hub purpose built to driverelevant, personalized experiences for new customers and brand loyalistsno matter how or when they choose to interact
-Forrester
T A K E AW A Y :
"Innovative use of data will be a key to unlocking
value in next-generation loyalty programs...many
companies lack the talent and technology
to get to this next level"-McKinsey & Company
"41% of leisure hotel
travelers belong to a
hotel loyalty program"