BIG AIESEC ONLINE

Implementation Webinar Week THREE:

Educating your LCs

What did we do last

week?

Marketing with the OP

and ORS

PUTTING OP/ORS ON YOUR CONVERSION FUNNEL

MANAGED ON OP AND ORS

ON CAMPUS PROMO

SOCIAL MEDIA

EwA EVENTS

WORD OF MOUTH

WEBSITE

ALLIANCES AND PARTNERSHIPS

Your WEEK 2

ACTION STEPS

GCP of the NETWORK

!

AIESEC Finland “Unleashed” their Big AIESEC Online

training plan for their LCs!

WHAT ARE WE DOING

THIS WEEK?

Educating your LCs!

5 Tips and Tricks for Change

Management

1. Start Early (Now!) • Be Proactive, timely and consistent• Drive enthusiasm and engagement• Build it into the current strategic direction

and plan• Take feedback

2. Be Structured• Be aware of the phases of change

management• Don’t “reinvent the wheel” – what worked

last time?• Build credibility by doing proper research

3. Be Customised• Design an approach for each member, in

each role, in each LC • Know who you want to know what so they

can make what happen • Targeted and focused ;)

4. Use your influencers• Who has direct contact with the

membership – make sure they are on board! • Use MCP/LCP/Alumni to reinforce the change • Showcase GCPs, publically celebrate LCs

adapting faster, promote benefits of change

5. Remember the IndividualAlways think – what does the individual member need to make this change simple and easy?• Awareness “I know why we need to change”• Desire “I decide to actively support the change”• Knowledge “I know how to make the change and what

happens next”• Ability “I have the skills and behaviours to make the

change happen”• Reinforcement “I know the change will be sustained”

Put this plan into

everything you do ;)

Action steps for this week?

Create your LC Education Plan

Implementation timeline with clear action steps Clear accountability structure – adjust JDs to include OP/ORS

and Conversion mgmt Wiki? Google Drive? Webinars? Conferences? Chose your

delivery channel! Ensure your LCD/LC Coaches are clear on the

implementation timelineEnsure timeline aligns with exchange timeline!

What should the plan include?• Why

– Video from AI/MC/LCP – Use the infographics

• How – Videos just for your entity, in your language – Simple images – Webinars + support team?

• What– Implementation timeline – 2 to 4 weeks – Clear action steps and accountables – Tracking

Create and Launch the National Campaign

What does BIG AIESEC ONLINE look like in your MC?

Who needs to know about this?How can you drive excitement and awareness

(remember change management) Synergy point with Marketing and OGX

Put ORS and OP Online!OP on your LC websites, if any ORS form on your LC websites, if anyOP on your LC FB pages and social mediaOP on your LC materials!

Next Week, Same time:

Tracking and Ongoing Management