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Portfolio Javed Khan Rumi Brand Communication, Management & Strategy Creative Director Art Director Copy Writer 12 Years of Experience (Feb, 2004 – Feb, 2016) RANDOMLY

Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

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Page 1: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

PortfolioJaved Khan RumiBrand Communication, Management & StrategyCreative DirectorArt DirectorCopy Writer12 Years of Experience (Feb, 2004 – Feb, 2016)

RANDOMLY

Page 2: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2016 – Print & Outdoor including BTL Campaign

Creative Supervision and Photography

Page 3: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2015-2016 – Print, Press & Outdoor, R24 Rebranding (Logo) including ATL (TVC) & BTL Campaign

Creative Supervision and Photography

Page 4: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2016 – Event followed by ATL & PR Campaign

Creative Supervision

Page 5: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Print

Creative Direction, Art Direction, Visualisation and Brand Communication & Management

Page 6: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2010 & 2011 – Press

Creative Direction, Art Direction & Copywriting and Brand Communication & Management

Page 7: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Press

Creative Direction, Art Direction & Copywriting and Brand Communication & Management

Page 8: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2014 – Press including Rebranding (Logo), Repositioning & TVC including IMC Campaign

Creative Direction, Art Direction and Brand Communication, Management & Strategy

Page 9: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Packaging

Creative Direction, Art Direction and Brand Communication & Management

Page 10: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2013 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 11: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 12: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2013 – Print & Activation

Creative Direction, Art Direction and Brand Communication & Management

Page 13: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 14: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2014 – Print, Event, Outdoor, Trade Promotion & Brand Positioning Strategy

Creative Direction, Art Direction and Brand Communication & Management

Page 15: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2014 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 16: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Press & Interior including BTL Campaign

Creative Direction, Art Direction and Brand Communication & Management

Page 17: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2014 – Press, TVC & Print including BTL Campaign & Store Activation, Merchandizing, etc.

Creative Direction, Art Direction & Copywriting and Brand Communication, Management & Strategy

Page 18: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2014 – Print & Event including BTL Campaign

Creative Direction, Art Direction and Brand Communication & Management

Page 19: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2013 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 20: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2014 – Print & Activation including BTL Campaign

Creative Direction, Art Direction and Brand Communication & Management

Page 21: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Print & Trade Promotion

Creative Direction, Art Direction and Brand Communication & Management

Page 22: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2005 – Press & Outdoor

Creative Direction, Art Direction and Brand Communication & Management

Page 23: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2006 – Print & Event

Creative Direction, Art Direction and Brand Communication & Management

Page 24: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2007 – Press, CP & Packaging

Creative Direction, Art Direction and Brand Communication & Management

Page 25: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2006 – Print & Interior including PR Campaign

Creative Direction, Art Direction and Brand Communication & Management

Page 26: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2007 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 27: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008 – Press

Creative Direction, Art Direction and Brand Communication & Management

Page 28: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – Print & Digital

Creative Direction, Art Direction and Brand Communication & Management

Page 29: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009-2010 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 30: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – Print & Press

Creative Direction, Art Direction and Brand Communication & Management

Page 31: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008 – Print, Press, CP & Merchandizing

Creative Direction, Art Direction and Brand Communication & Management

Page 32: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009-2010 – Print, Press & Outdoor

Creative Direction, Art Direction and Brand Communication & Management

Page 33: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2006 – Print & Interior

Creative Direction, Art Direction and Brand Communication & Management

Page 34: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2007 – Outdoor

Creative Direction, Art Direction and Brand Communication & Management

Page 35: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009-2010 – ATM Branding

Creative Direction, Art Direction and Brand Communication & Management

Page 36: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009-2010 – ATM Branding

Creative Direction, Art Direction and Brand Communication & Management

Page 37: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

Creative Direction, Art Direction and Brand Communication & Management

2014 – Print, Event, Outdoor, Trade Promotion & Brand Positioning Strategy

Page 38: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2014 – Print, Event, Outdoor, Trade Promotion & Brand Positioning Strategy

Creative Direction, Art Direction and Brand Communication & Management

Page 39: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2011 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 40: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008 – Press

Creative Direction, Art Direction and Brand Communication & Management

Page 41: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2007 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 42: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – Print, CP, Interior & Activation

Creative Direction, Art Direction and Brand Communication & Management

Page 43: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 44: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2006-2010 – Print

Creative Direction, Art Direction and Brand Communication & Management

Page 45: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2007-2011 – Press

Creative Direction, Art Direction and Brand Communication & Management

Page 46: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008-2009 – Press

Creative Direction, Art Direction and Brand Communication & Management

Page 47: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008-2009 – Press

Creative Direction, Art Direction and Brand Communication & Management

Page 48: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – Print, ATM Branding, Interior & Outdoor

Creative Direction, Art Direction and Brand Communication & Management

Page 49: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008 – Print, Interior & Event

Creative Direction, Art Direction and Brand Communication & Management

Page 50: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2011 – Print & Event followed by PR Campaign

Creative Direction, Art Direction and Brand Communication & Management

Page 51: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – Pavilion

Creative Direction, Art Direction and Brand Communication & Management

Page 52: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – Pavilion

Creative Direction, Art Direction and Brand Communication & Management

Page 53: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008 – Stall

Creative Direction, Art Direction and Brand Communication & Management

Page 54: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2006 - 2010 – ATL & BTL

Creative Direction, Art Direction and Brand Communication & Management

Page 55: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – DBBL Mobile ATM

Creative Direction, Art Direction and Brand Communication & Management

Page 56: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – BATEXPO Brochure

Creative Direction, Art Direction and Brand Communication & Management

Page 57: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2011 – Stall

Creative Direction, Art Direction and Brand Communication & Management

Page 58: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2012 – Launching Activation & ATL & BTL

Creative Direction, Art Direction and Brand Communication, Management & Strategy

Page 59: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2008 – Social Activation, Event & BTL

Creative Direction, Art Direction and Brand Communication & Management

Page 60: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2011 – BTL

Creative Direction, Art Direction and Brand Communication & Management

Page 61: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2009 – Event, Print & Social Activation

Creative Direction, Art Direction and Brand Communication & Management

Page 62: Brand Image Building and Sales Generated ATL, BTL, Year End Promotion & Various Campaigns

2011 – Press

Creative Direction, Art Direction and Brand Communication & Management