Conversion Rate Optimization Tips on how to increase your CRO

Tip #11:Add a Video-

Video is one of the few strategies that seems to work well regardless of the category in which it is deployed

It’s not just about adding a video– it’s about the content and relevance of the video

Videos can explain a complicated produce with less time and friction than reading text

Tip #11:Add a Video-

Electronics Jewerlry Personal Care Home & Garden Gifts0%

20%

40%

60%

80%

100%

120%

% of Conversion Rate Increase After Adding Video

% of Conversion Rate Increase After Adding Video

Compiled from authors at conversionxl.com

Tip #12:Have a Clear Headline-

Should be the most noticeable thing on a landing page

Draws attention to the content

Should make a good first impression with visitors

Studies show that strong headlines can increase conversions by as much as 30%

Tip #13:Take Advantage of your Phone Number-

Adding a company’s phone number to the landing page:

Adds credibility and assures visitors you are easily approachable

Customers will not necessarily call, but the simple fact that they can call gives them assurance

Tip # 14:Try the Magical word

“FREE”- “Free” requires no thought what-so-ever from users- it’s a low risk

solution In the mind’s cognitive bias loss aversion forces a preference for free

If offering a free sample or a free trial, don’t hide it

All images from Google Images

Tip #15:Add “Real” Testimonials-

Testimonials give visitors assurance that previous people had success- ensuring reputability

The larger the purchase the greater the influence reviews have on buyers

Adding reviews can boosts conversions to more than 35%

Tip #16:Add Rewards and Trust Badges-

Rewards and trust badges add credibility to your site

 Adding a certificate showing your credibility boosts engagement

Glassdoor, Yelp, and Better Business Bureau badges are like word-of-mouth advertising online

Tip #17:Add Security Seals

Security seals are expensive but reduce anxiety and assure that credit card details are secure

Norton and Verisign is the most trusted among shoppers

If you break down the seal cost and the extra sales per month- the price difference can be worth it

Tip #17:What Badges Invoke the Most Trust?

Symantec McAfee TRUSTe BBB Thawte GeoTrust Comodo0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%35.60%

22.90%

13.20% 13.20%

6.00%3.10% 2.80%

Compiled from authors at baymard.com

Tip #18:Don’t use Trade Jargon

Clarity trumps persuasion- Don’t write for companies, write for people

Don’t use industry lingo that is not consumer focused

If your website is more focused on your business and marketing spiel- it’s time to reconsider your web design

Tip #19: Speed Up Your Website

In business, time is money – Slow websites just eats time and money

Google uses site speed as one of its search results ranking factors

Abandonment rate studies find that people will leave a site if it takes more than 4 seconds to load

Tip #19: 5 Simple Ways to Increase

Speed

Optimize Images

Keep the data the transferred at a

minimum- the less data that needs to be transferred, the faster

web pages load.

Most of the data transferred are image

files. Resize large image

files.

Remove Unnecessary

Script and Image

References

Prevent extra scripts, images and CSS files

from being loaded that aren't used on your

website

There are free web page analyzers that show all of the files that are loaded with

your website

Use them to identify files that are being

loaded and see if there are multiple copies of

scripts, or any unnecessary scripts or images being loaded

Compiled from authors at blog.maxly.com

Tip #19: 5 Simple Ways to Increase

SpeedConsider a Content Delivery Network

(CDN)

A CDN is a system of distributed servers that replicates your content on servers around the

world

If a user is accessing the site from Asia, content will be replicated on a nearby server in Asia, making it easier and quicker for visitors to

access it

Use Browser Caching

With browser caching, visitors won’t have to

download all component files, the HTML

document, javascript, and stylesheet files and

images, before every time they visit your site

Test Your Page Load

TimesConsistently test the performance of your

website 

Compiled from authors at blog.maxly.com

Tip #20:Take Advantage of Visual Hierarchy

Directional cues guide your users to specific location Explicit directional cues 

Implicit directional cues 

Tip #20:Take Advantage of Visual Hierarchy

All images from Google Images

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

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