Growth Hacking for Corporates (www.wepullthetrigger.com)

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    11-Feb-2017

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<ul><li><p>BUT WAIT, ISNT GROWTH HACKING ONLY A STARTUP TREND?</p></li><li><p>NO, NO, NO AND NOTHATS A MISCONCEPTION AMONG MANY IN THE CORPORATE WORLD.</p></li><li><p>NOW, YOURE PROBABLY THINKING...</p><p>Weve been working by the same business model for years, and we have seen slow,</p><p> but steady growth....how can I apply thisto my organisation? </p></li><li><p>FIRST OF ALL, YOU NEED TO LET GO OF THIS IF-IT-AINT-BROKEN-MENTALITY. </p></li><li><p>YOU NEED TO IMMERSE YOURSELF IN DISRUPTIVE AND SUBVERSIVE THINKINGLIKE STARTUPS DO.</p></li><li><p> These guys leveraged Craigslist to grow their user base considerably by creating inbound links for the AirBNB platform </p><p>when users posted listings for their bedrooms on Craigslist.</p><p>LETS GET STARTED WITH A CLASSICEXAMPLE OF DISRUPTIVE THINKING</p></li><li><p>ENOUGH TALK AND CONDESCENDING REMARKS, LETS GET STARTED ON</p><p>GROWTH HACKINGFOR CORPORATES</p></li><li><p>FIRST, HOWEVER, LETS ZOOM IN ON GROWTH HACKING WHICH IS...</p><p>Growth hackers are inspired by data and they use tactics like rapid testing, highly personalised content and social media outreach to deliver growth.</p><p>a process of rapid experimentation across marketing channels and product development</p><p>to identify the most effective &amp; efficient ways to grow a business. </p><p> DAVID ARNOUX</p></li><li><p>IF THIS SEEMS LIKE A DARK ART TO YOU, DONT PANIC, ITS NOT. ITS ROOTED IN</p><p>A SCIENTIFIC PROCESS.</p></li><li><p>CRITICAL, HOWEVER, TO UNDERSTAND IS THAT GROWTH HACKING IS A MINDSET RATHER THAN A SET OF TOOLS...</p><p>it relies on a different way of thinking,</p><p>a mindset that we know nothing untilwe have seen the data.</p></li><li><p>LETS TAKE FIVE SECONDS TO THINKABOUT TONY ROBBINS WORDS OF WISDOM </p><p>A belief is a poor substitute for experience </p></li><li><p>HIRE A GROWTH HACKER</p><p>DOES GROWTH HACKING APPEAR TOBE A LEAP IN THE DARK FOR YOU?</p></li><li><p>AND NOW TO THE MILLION DOLLAR QUESTION YOU HAVE BEEN WAITING TO ASK OUT LOUD</p><p>How can corporates maximisethe benefits of growth hacking?</p></li><li><p>LETS SEE HOW DROPBOX DID!</p></li><li><p>THEY INCREASED THEIR SIGN UPS 60% VIA THEIR REFERRAL CAMPAIGN</p><p>1.</p><p>2.</p><p>They made it easy for existingusers to share referral linkswith friends.</p><p>They did this by offering usersan incentive, such as 16GB extra disk space for having oneother person sign up.</p></li><li><p>FIRST OF ALL, THERE ARE SEVERAL FUNDAMENTALS CORPORATES NEED TO ADOPT. WE PRESENT THEM HERE.</p></li><li><p>CULTURE IS ESSENTIAL</p></li><li><p>IT IS IN THE CULTURE!</p><p>IT MIGHT NOT SOUND SO FANCY IN YOUR EARS,BUT IT ALL STARTS WITH CULTURE! SO, LETS TAKE A CLOSER LOOK.</p><p>In reality, the advantage that agile startups have over corporates isnt the tools. Growth hacking tools are available to everyone.</p></li><li><p>COMMON FOR MANY STARTUPS IS THAT THEY ARE OBSESSED WITHOPTIMISING VIA EXPERIMENTATION.</p></li><li><p>BUT CULTURE, WHAT DOES THAT EVEN MEAN IN THIS CONTEXT? </p><p>Lets provide you with an example of what it mightsuggest, but beware that this example, for some,is on the edge.</p></li><li><p>EVERY GROWTH HACKER MUST BE 20% EVIL...</p><p>...As when Uber employees ordered and cancelled more than 5,000 rides from their all-time competitor, Lyft. This act reduced the availability of Lyft drivers and threatened the income that Lyft drivers relied on!</p></li><li><p>LARGE ORGANISATIONS NEED TO ADOPT A SIMILAR MINDSET AS STARTUPS!</p></li><li><p>EMBRACING FAILURE</p></li><li><p>80% OF EXPERIMENTS ARE MOSTLIKELY TO FAIL.LETS GET THE FACTS STRAIGHT...</p><p>However, organisations and individuals dont like to embrace failure = another cultural challenge. This isa curse to large organisations. </p></li><li><p>BY NOT EMBRACING FAILURE, THE COMPETITIVE ADVANTAGES FALL RIGHT BACK INTO THE ARMS OF STARTUPS. </p></li><li><p>PREVENT THIS BY CHANGING YOUR MANTRA AND STICK TO IT</p><p>IF YOURE GOING TO FAIL, FAIL FAST! </p></li><li><p>SPEED OF ACTION</p></li><li><p>SPEED IS ESSENTIAL to a growth hacker. Yet, most large organisations spend too much time planning and perfecting strategies.</p></li><li><p>IN ORDER TO GAIN SPEED, CORPORATES NEED TO TEAR THE PIECES APART (READ: PRODUCT, </p><p>MARKETING, LOGISTICS, SALES).</p></li><li><p>SOUNDS TOO DRASTIC? DO AS OTHER ORGANISATIONS WHERE GROWTH HACKING IS AN INTEGRAL PART: </p><p>Hive off a small team into an accelerator to minimise disruption but primarily to achieve the maximum agility that comes from having small, cross-functional teams.</p></li><li><p>STILL HESITATING ABOUT IMPLEMENTINGGROWTH HACKING PRACTICES IN YOUR ORGANISATION?</p><p>LETS CONCLUDE WITH 4 THINGS ONLYA GROWTH HACKER CAN DO!</p></li><li><p>4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do)</p><p>1.</p><p>2.</p><p>Reverse engineer your competitors website traffic, like AirBNB did, leveraging Craigslist.</p><p>Be 20% evil like Uber when they ordered and cancelled thousands of Lyft rides.</p></li><li><p>4 THINGS ONLY A GROWTH HACKER CAN DO (things a traditional marketer never will have the skills or guts to do)</p><p>3.</p><p>4.</p><p>Have the technical skills to create an efficient referral campaign like Dropbox.</p><p>Be creative, analytic, and technical to do side project marketing as we have done for Cartamundi.</p></li><li><p>CONVINCED THAT YOU NEED TO START</p><p>GROWTH HACKING NOW?!REACH OUT TO UScontact@wepullthetrigger.com</p><p>STAY UP TO DATE ON OUR BLOGwww.wepullthetrigger.com/blog</p><p>CONNECT VIA LINKEDINTrigger: Growth Hacking Agency</p><p>FOLLOW US ON TWITTER AND INSTAGRAM@wetriggergrowth</p><p>https://www.linkedin.com/company/wepullthetrigger/http://www.wepullthetrigger.com/blog/https://twitter.com/wetriggergrowthhttps://www.instagram.com/wetriggergrowth/</p></li></ul>