Embed Size (px)
DESCRIPTION
Google recently announced smarter remarekting list with Google analytics. Step by step guide will help you to start smarter remarkting campaign increase your revenue potential. Smart Lists are built using machine learning across the millions of Google Analytics websites which have opted in to share anonymized conversion data, using dozens of signals like visit duration, page depth, location, device, referrer, and browser to predict which of your users are most likely to convert during a later visit. Based on their on-site actions, Analytics is able to calibrate your remarketing campaigns to align with each user’s value.
Citation preview
SMARTER REMARKETING WITH GOOGLE ANALYTICS GUIDE
Twitter: @Niroshan_Samuel
Website: www.niroshan-samuel.com
Smart Lists are built using machine learning across the
millions of Google Analytics websites which have
opted in to share anonymized conversion data, using
dozens of signals like visit duration, page depth,
location, device, referrer, and browser to predict which
of your users are most likely to convert during a later
visit.
1
2
3
4
5
MODIFY THE TRACKING CODE
IMPORT TO ADWORDS• Log in to AdWords with the account you linked to your
Analytics account.
• Click the Campaigns tab, click the Display Network tab, then click the Interests & Remarketing tab.
• Click + Change display targeting
• Under Select an ad group, use the menu to select the ad group to which you want to add the remarketing list.
• Under Interests & Remarketing, click add for each remarketing list you want to add.
• Click Close.
RESOURCES http://
analytics.blogspot.com/2014/04/smarter-remarketing-with-google.html
https://s3.amazonaws.com/coursera/topics/ml/large-icon.png
https://support.google.com/analytics/answer/2611291?hl=en
