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@GulfCoastHUG • @sproutcontent
The Marketing Mindshift
AGENDA
① What is a HUG?② The Shift to Inbound Marketing③ How You Change the Game④ Tools to Get Started
@GulfCoastHUG • @sproutcontent
1 What is a HUG?
@GulfCoastHUG • @sproutcontent
What is a HUG?
HUGs are a quarterly meeting for inbound marketing professionals, Hubspot customers and non-customers to:
• Share ideas• Learn about best practices• Enjoy snacks• Meet other inbound practitioners• Share the Hubspot love
@GulfCoastHUG • @sproutcontent
@GulfCoastHUG • @sproutcontent
Over 100 HUGs Worldwide
Why Now?
Why not?
• Growing pool of inbound marketers in the area• Hubspot Gold Agency
@GulfCoastHUG • @sproutcontent
2 The Shift to Inbound Marketing
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@GulfCoastHUG • @sproutcontent
The Old Marketing Playbook is Broken
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People Have Changed How They Live
Marketers must adapt
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More Cost Effective
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More Impactful
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Creates Long Term Relationships
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Makes Marketing that People Love
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive.
3 How You Change the Game
@GulfCoastHUG • @sproutcontent
@GulfCoastHUG • @sproutcontent
How You Change the Game
“Screw ‘sexy.’ Be helpful.” – Dan Moyle
@GulfCoastHUG • @sproutcontent
Solve Problems
When your customer has a problem, they should find you.
@GulfCoastHUG • @sproutcontent
Be a Giver
There is no such thing as “secret sauce.”
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Speak P2P
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Gain Trust
• Facts and stories builds more trust than flash and flare
• Trust builds relationships.
@GulfCoastHUG • @sproutcontent
Use Data to Measure Success
Goal Progress Feb March April
Visitors 2000/mo. 125% 2,626 2,997 3,342
Social 500 visits/yr. 105% 32 42 55
Leads 25/mo. 167% 37 49 53
Customers 8 38% 4 3 4
Revenue $29,760/mo. 85% $53,431 $15,689 $34,315
4 Tools to Get Started
@GulfCoastHUG • @sproutcontent
@GulfCoastHUG • @sproutcontent
Create Personas
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Develop SEO Strategy
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Create a Strategic Content Calendarwww.hubspot.com/blog-topic-generator
@GulfCoastHUG • @sproutcontent
Get Your Tracking in Place
@GulfCoastHUG • @sproutcontent
Save the Date
Save the Date for our Next HUGWest Florida Main Library Wednesday, August 265:30pm-7pm