incuBeta is a global group providing clients with leading digital advertising services and media solutions

Paid SearchEngine Marketing

Social MediaServices

SocialApplications

Website Design and Development

Website and Database Hosting

Search Engine Optimsation

Web Analytics / User Experience

Publishing

Data Intelligence

DisplayMarketing

Real Time BiddingDisplay Advertising

Pay Per Click MarketingDigital

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We develop core digital strategies

and tactics, achieving harmony between marketing

channels and business goals.

Solutions

why us? who’s workingwith us?

One stop digital marketing presence offering ease of use, best of breed, and an integrated service range.

Achieve success and maximise opportunities through intelligent integration of people, smart acquisitions, accurate market analysis, and solution innovation.

Cape Town +27 21 446-2300 Joburg +27 11 628-9700 we are digital

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

Our strategic business development experts assist clients in defining core digital strategies and tactics, achieving harmony between marketing channels and business goals

Digital Strategy

Website Analysis:Identifying clients’ site users, goals and what the measurable objectives for site-traffic should be.

Leading expertise in UXD (user experience design) puts website visitor needs at the core of our design philosophy. Our focus is guiding the customer through a logical information flow that leads to goal conversions and the meeting of overall strategic objectives.

Design

Detailed analysis of performance against set goals.

Reporting

On time, in budget, to specification.Implementation

Regardless of project, be it website, campaign landing pages or other lead-generation activities, our team of campaign experts continuously test and adjust in order to maximize performance.

Testing and Continuous Optimization We work closely with search engines

like Google, Bing and Yahoo, giving us privileged access to beta tests. What it means for our clients (in both emerging and established markets) is that they are the first to benefit from new features as the incuBeta Group is at the forefront of the ever-evolving digital landscape.

Innovation

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

We are a global leader in creating and optimising paid search campaigns with technical work designed to optimise our customers’ visibility on google and other online platforms

Paid SearchEngine Marketing

Proven ExpertiseWe are the only emerging market SEM specialist agency that has worked on performance campaigns in the mature markets of the USA and UK with large ecommerce and performance clients, outperforming local agencies.

Clients and references from likes of Walmart, Zappos and overstock in the USA. Other notables include Expedia UK, Thomas Cook UK.

Track Record of Excellence

Our offer is compelling: We have internationally proven skill sets yet cost base is in ZAR – a uniquely enticing proposition.

High-level Skillsets at Highly Competitive Pricing

When combining highly skilled (and affordable) staff with our technology platform, we are able to deliver more clicks to a client’s site, at a lower cost per click, than any of our international competitors.

Proven Performance

Platforms

Certification

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

Search Engine Marketing that deals directly with advertisements placed on search engines such as Yahoo and Bing, the most popular of which is Google’s adwords program

Pay Per ClickMarketing

ResultsWe use a performance billing model that focuses on minimizing clients’ advertising spend. We get paid depending on the performance of their campaign; we take the risk and we, always, outperform legacy solutions providers.

We employ the largest team of certified Advanced Google AdWords specialists on the African continent.

Expertise & Ability

Campaign managers have 3+ years experience, actively managing campaigns, taking swift and decisive action to ensure the best possible performance.

Experience & Agility

Our close relationships with all major search engines give us access to the latest innovations and incoming industry changes. This gives us the ability to evolve client campaigns as required.

Evolution & Ability

Famously Accurate, measuring results for every cent spent against campaign goals and overall SEM strategy.

Reporting

Platforms

Certification

We have 38 Google Advanced Certified Campaign Managers - The Highest in the EMEA

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

A subset of ppc that deals directly with display advertisements placed on websites, often serving advertisements that are tailored according to a user’s browsing history

Display Marketing

Context & RelevanceAdvertisements are targeted to relevant users based on search history and online behaviour, significantly increasing awareness and conversion rate.

Ensures client ads remain above the fold, allowing for maximum exposure.

Monitoring & Analysis

The percentage of a particular target market a client possesses.

Increased Share of Voice

Matching the right display message to the right audience.

Remarketing

Platforms

Certification

Display on social networks such as Facebook can be immensely powerful, incuBeta Group Companies develop contextual campaigns within the social media environment that target relevant users locally and globally.

Social Network Marketing

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

Social networks have fundamentally changed the way we communicate and interact – as well as the way we engage with brands, products and services

Social Media

Facebook Pay-per-Click ManagementWe use a performance billing model that focuses on minimizing clients’ advertising spend. We get paid depending on the performance of their campaign; we take the risk and we, always, outperform legacy solutions providers.

From building a Facebook application to tweeting, our social media teams have extensive experience in getting real results out of a brand’s social media profile.

Social Media Profile Management:

Platforms

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

Through our evly social marketing suite, we provide clients and agencies with the technology to run engaging, results-driven surveys, competitions, crowd-sourcing campaigns and other activities across the web, social media and mobile platforms

SocialApplications

Improve & Optimize communication with customers, making engagement more meaningful and measurable.

that inspire loyalty whilst building business value.

Grow Communities & Employ Innovations

on Facebook, company websites, through newsletters and on mobile devices with amazing, tangible, results.

Integrate Campaigns

unlocking value in fans’ contributions to grow brand loyalty and ROI.

Gather User Generated Content

Platform

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

Is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results

Search EngineOptimisation

Certification

Onsite Optimisation

Offsite Optimisation

There are 2 main areas to SEO:

Through strategic SEO, we can ensure that you expand your organic reach and stay ahead of your competitors.

offsite optimisation – what happens off of your website

onsite optimisation – what happens on your website

Our SEO campaigns are divided in 2 phases:

Monthly: to successfully drive organic reachfurther through various monthly and ongoing techniques

Setup Audit: designed to ensure that the proper foundation is established through a detailed audit and analysis

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

Expert design teams combine graphic design, website development, e-commerce programming and ux design experience to deliver websites that engage, convert and sell

Website Design,Development & UX

Planning & StrategyWebsites are designed to compliment a client’s overall digital strategy. We design to reach goals and achieve results.

Our background in management consulting provides strong analytical thinking to support the creative process.

Thinking Design

Campaign managers have 3+ years experience, actively managing campaigns, taking swift and decisive action to ensure the best possible performance.

Experience & Agility

We are specialists in the technology behind our solutions, enabling us to choose the platforms and applications that best suit client needs.

Marketing Technology

A good website becomes a great website when it’s supported by a strategy driving the right traffic to it. We know how and when to get the most out of Pay per Click (PPC), Search Engine Optimisation (SEO) and Lead Generation.

Demand Generation

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

Publish websites for specific sectors which we design and manage giving clients the option of driving incremental traffic and sales via these platforms

Publishing

Webmail is a FREE email service (similar to Gmail and Yahoo mail) focused only in South Africa for local users. In exchange for our users information (demographic and psychographic) we offer them a free email in which we have the rights to serve highly targeted offers. Webmail is among the top 3 domestic page views and top 5 unique user browsers.

Wat kyk jy is an Afrikaans blog-based website, that is loaded with music, events, view and more. It is a South African Blogs award winner 3 years in a row.

The Bounce is new to our stable. It’s a great Sports and ‘Guy-Thing’ blog with a loyal following. The Editor, Ben Karpinski (@followthebounce) has over 25,000 Twitter followers, which draws a huge crowd from social media.

Cape Town +27 21 446-2300 Joburg +27 11 628-9700

This involves tracking the clicks and conversions, across all media channels pertaining to a client’s campaignby doing this we can establish an accurate record of clicks and conversions

Data Intelligence

Accurate Planning & InsightsThrough careful analysis the team can forecast �trends and projected results.

Using our in-house bid management platform we provide advanced bid management solutions, and define pricing and profitable trends on various aspects of the campaign. Advanced statistical algorithms are then used to generate maximum sales within a client’s required efficiency targets.

Maximum Returns on Investment

Our Business Intelligence team consists of highly skilled mathematicians, statisticians, actuaries and marketers (led by a theoretical physicist) who are involved in setting the initial price parameters

Access to Industry-defining Expertise

Platforms

Certification