Virtual Newsroom

For Business to Business Marketers

®

TM

Content Marketing at Scale.

80% of brands are shifting spend to content marketing in 2015

content is king

42% of B2B Marketers Publish New Content

Multiple Times Per Week- B2B Content Marketing 2015 Benchmarks

2015 B2B Content Marketing Tactic Usage

eNewsletters

Articles on Website

Blogs

Case Studies

Videos

White Papers

Infographics

0% 15% 30% 45% 60% 75% 90%

62%

68%

76%

77%

80%

81%

83%

‣ IZEA operates an online marketplace that connects content creators with brands and publishers

‣ 100+ team members located in Los Angeles, New York, Detroit, Chicago and Toronto, Headquartered in Orlando

‣ We have completed over 3.3 million transactions with our creator network

‣ Supports content programs for 1,000+ publishers including E.W. Scripps, Tribune and the Associated Press as well as top brands and agencies

who we are

Blog Poston Dell’s Blog

Russ BanhamJournalist formerly with The Wall Street Journal

Dell

+ =

Creator Brand Result

virtual newsroom

what we doWe leverage our marketplace to help brands develop

and scale their high quality content marketing efforts.

IZEA’s vetted creators produce the editorial content you find in some of your favorite publications.

born in the newsroom1000+ publishers and news organizations trust IZEA to generate 60,000+ pieces of content a year.

A global network of professional creators with “Big J” experience to

produce the highest quality content for your brand.

220,000+ Newsroom Content Projects Completed

‣ 15,000+ content creators with experience working for major news and media outlets

‣ Creators have experience creating content for 5,000+ Publications

‣ Stories created covering 3,800+ Topics

• Business, Technology, Health, Sports and More

professional content creators

Experience to tackle complicated subject matters and regulated industries.

Quality at Scale IZEA has the scale and depth to source qualified creators on virtually any subject matter

who we work withIZEA’s customers include the world’s leading brands across a variety of verticals

Content Types‣ Trend Articles ‣ List & Advice Articles ‣ Industry Insights ‣ Video Content ‣ Infographics

Leverage the experience of the IZEA team to strategize, implement and report on your content marketing efforts.

‣Assignment of Editorial Team

‣Access to the IZEA Strategic Studio for ideation

‣ Editorial calendar creation and management

‣Creator selection and negotiation

‣ Editorial review

‣Content delivery

managed servicesvirtual newsroom

#thankyou

Virtual NewsroomContent Marketing at Scale.