Malta Football Association#ForzaMalta

By: Azzopardi DavidSammut Jonathan

Schembri DaleVasovic NikolaVella Stefanie

SWOT Analysis

Strengths Support from MFA in

provision of materials, news etc

Targeting student market is easier

Easier to reach out to student organizations

Opportunities Reaching a wider

audience and therefore, gain more exposure

Become one of the key local football promoters

Broader news feed and not limit ourselves to only the national teams

SWOT Analysis

Weaknesses “Newcomers” factor -

Lack of reputation and awareness

Lack of funds

Threats Established competitors Market can be said to

be similar to a perfectly competitive market

Little differential value between one competitor and the other

Target Audience

Casual people, especially those who never went to a football game

before

Families who might see a football match as a fun family outing, while supporting the national team at the same time

Students such as those participating with the University Ultras.

How will we reach our audience?

Facebook

Allows us to connect directly with our target market

Through our Facebook page, we will try to build a community of the Maltese national team supporters. This community is going to be built by:

o Posting relevant information consistently

o Asking supporters to participate with comments, reviews and feedback

o Offering enticement to be active on the page (Competitions with prizes)

Facebook

Google +

A Google+ profile can help us to have personal relationships with our target audience (hosting hangouts with national team players)

Following us on Google+ integrates relevant results for Forza Malta in google searches.

Reinforcing #ForzaMalta hashtag

Google+

Twitter

Useful in tweeting real-time information, on-going news, and live results

Gives us the ability to check what is going on in our industry by following related topics (E.g. following another country’s FA)

Reinforcing #ForzaMalta hashtag

Twitter

YouTube

Nowadays, people prefer seeing something, rather than reading it

Our main usage of YouTube will be to upload:

footages of games played by Malta

the crowd during such games

some of the training done by the players

videos of the dressing rooms before and after games

Mr Saliba (Head of Marketing of the MFA) – will give us free passes for national team games to take videos

Youtube

Forzamalta.net

Website serves as a hub for our social media tools

Social media plays a significant role on our SEO strategy

Our main usage of the blog will be that of capturing the day-to-day lives of the Maltese national team players

Increase respect and patriotism towards Malta and the national team players

Forzamalta.net

How will we measure our success?

THANK YOU