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What is a Growth Hacker?What my parents think I do What my friends think I do What my clients think I do
What society thinks I do What I think I do What I actually do
First “official” Growth Hack...1996
2 dimensions of Growth Hacking
Growth Hacks● Ideas how to gather
& hold users
Build a Growth Hacking environment● Agile Organization● User-centric● data driven● no limits
Growth Hacker
Growth Manager
I spend my time with...
● Agile Product teams● Build innovation offside first● Find Product-Market Fit● Valid data for valid decisions● Feature Marketing● Onboarding!● Build the best team
Be Agile
Adapt Product-Market Fit
● Listen to customer touch-points & competition
● Build, adapt, adapt, adapt ...
● Never compete with FREE….
Build innovation submarines
● No dependencies● No questions● No hassle
● Are your Analytics data valid?● Colors don´t matter...● AB-Test only what really has impact● “Easiness/time saving“ vs. „pricing”● Customer Funnel data! #hardwork● Big Data, Data Warehouse - WTF!
Valid data for valid decisions
Product Marketing is hard work!
● Be feature-addicted…● Be authentic – let your developers talk…● Internal / External discipline● Find the right speech/language
o Be you!● The product is the best ad-channel!
User Onboarding: Love at first sight
● Define Goals: Paid/Registered vs. Active users● Really warm welcome + friendly reminders…● Easiness is the key…● Trigger Mails & Incentivation rock…● New vs. Existing users● Burned email lists ;-(● FAQ rocks, also for SEO● Spread Product/Tech-Knowledge internally
Tech-savy marketer unicorns
● Recruit small enterpreneurs
You´re the Coach...
Never get tired….
- nicht müde werden- maratho0n
Use engineers, only if necessary
● Use standard tools● Don´t reinvent the wheel
Internal search
Use Customer Reviews
Use numbers of users...
Send “private” mails
“Sent from my iPhone”
Focus on Screens, Not Devices
Focus on user-data
Visualize your funnel
Clean up your email list
Use Q&A sites for getting traffic
No Google stars, yet?
Artificial Shortage
Make the best welcome mail
Start the AB-testing engine
Be social - start sharing...
● Be part of the community!
Incentivate your users
● Free Months are not expensive!● Progress bars● ...
Trigger Notifications
● Find emotional moments (good/bad)
Create a free offer
● or free ebooks● ...
“Powered by link”
Tell a friend
Find your Aha-moment?
● Twitter: 30 Follower...
Is your product really easy?
● Yes? Then no tutorials are necessary!
Use Live Chat Tools
Exit Intend Popups
Integrate in other products
People love customizing
Use your standard-mails...
● All online-shops send it
Start affiliate programs
● Zanox, Affili.net, ...
Use new marketing tools
● Twitter Ads● Retargeting● Offline Sponsorships (Backlinks…;-))● ...
Money comes after Product Usage
Start your own project
● Learning by doing
Use Coupons
● But thrifty!
Build personas
“Life is like riding a bicycle, to stay balanced you must keep moving.” - Albert Einstein
Follow me @lennarz
Check out my new project:www.growthhackerlove.com
Download my eBookhttp://hammr.de/startplatz
