MATEJAALEKSIC

DIGITALCREATIVE

PORTFOLIO

After graduation at Hyper Island school for Interactive Art Direction, I was directly employed as Digital Creative at Draftfcb/Lowe office in Zurich, Switzerland. This is where my career started and here is some of the work I have done throughout past years.

MINI. PAINT THE STREETS.

OOH/AMBIENT/PRINT/DIGITAL2011

Through already existing platform MINI CONNECTED, there is a new feature. A simple GPS app that tracks your movement while driving and creates an unique, personal pat- tern on the city „canvas“. The app would be available for non Mini drivers also( Logg in through the app and connect to the microsi- te). The result of the user’s driving is recognisable pattern with, pre choosen mini colour that is tagged with user`s name. Pattern shape depends on your driving, speed, number and period of stops, etc. The end result gives an impressive Jackson Pollock like piece of urban art, unique for each user and city. You choose to take part in a community painting or simply have your personal piece of art, with only your„signature“. Users are able to order their personal art copy, or to see and interact with the campaign on the special microsite. Whole campaign takes place in the most urban cities in Switzerland. From here, there are endless possibilities for the use in other mediums of the campaign: print, digital, outdoor etc. There is a possibility to create an instalation in the each city that would serve as an live feed of the citys urban art.

MINI4X4 CAMPAIGN.

PRINT2011

A “blitz” campaign for Mini Country- man 4x4 during a winter fashion week in Zurich, Switzerland.

MINIBANNER STREET VIEW.

DIGITAL2011

Mini banner that integrates Google street view to user experience. User simply types in his/hers adress. Ban- ner shows the nearest Mini dealer on Google maps. By clicking on the location of one Mini dealer, banner “drives” you to your destination us-ing Google streetview. There, you will find your dealer with a special code wich would allow you to collect speciall Mini goodies and have a test drive.

NIVEA CREATE.

DIGITAL2011

Nivea “Create” facebook competition asks users to get creative with the Nivea tin can. Open to any sugges- tions, user can upload fotos or videos to this facebook app and best result is voted by other NIvea fans by giving likes. There are prizes to be won,the first would be backstage tickets to Rhianna ( Nivea ambassador) concert.

NIVEASLIDER BANNER.

DIGITAL2011

Nivea long repair banner. Allows user to drag the product with integrated slider. Slider zooms in to the parts of the hair where product benefits.

BMW MOTOFCBK APP.

DIGITAL2011

Facebook competition. Guess the shape of the next bike storming through, by taking a snapshot at the right time. Best score - best timing. 1st. Prize BMW scooter.

BMW MOTO BANNER.

DIGITAL2011

Simple expandable skyscraper banner.

BMW MOTOWEB HEADERS.

DIGITAL2011

Examples of different web headers made for BMW Motorrad.

BMW X5WINTER BANNER.

DIGITAL2011

Special format of leaderboard banner made for BMW X5 winter promotion. Made from “scratch”.

GREENPEACEURBAN HAVOC.

AMBIENT/DIGITAL2011

AR app made to enable members of the public to find virtual objects within the physical world, “urban catastrophes” (poluted fountain, tree beeing cut, animals in the zoo vanish-ing, etc.) using an iPhone or Android phone. Once a disaster is found, there are opportunities to cease it in order to win prizes, or photograph yourself and friends alongside the “catastrophy”. Photos are shared on social networking pages such as Fa-cebook, Twitter and Flicker. By Geo-tagging function user can see where other participants are and where the“catastrophy” takes place.

EUCERINDIGITAL LAUNCH.

DIGITAL2011

Launch of the new Eucerin product for troubled teen skin. Redesigned QR codes are placed on print/ bil-boards that lead directly to mobile web page. Web page consist of a code for a free specimen, 2 competi- tion games for a year of a free Euc- erin supply, product description and registration.

VALSER360˚ CAMPAIGN.

PRINT/OOH/DIGITAL2011

This campaign engage users to participate in social action and hence create a „Valser Network“. Using mountain as a symbol for Valser bottle in „real time“ and the great Swiss outdoors, the campaign targets everyone that feels the „Swissness.“ Valser Mountain campaign builds on solely 4 principles given in the brief: 1.Enabling social connections. 2.En- tertain and activate emotional engagement. 3.Provide utility. 4.Edu-cate. This is a 360-degree integrated communications campaign that encompasses advertising, website development, mobile marketing, on the ground events, public relations, in store promotions and field market- ing.

1818360˚ CAMPAIGN.

PRINT/OOH/DIGITAL2011

1818 is Switzerland’s 2’nd largest independent Directory Assistance Service. Besides designing a mobile web page, mobile banner and a land- ing page, I created a short campaign targeting the public with sensational news: “NASA enquires help from 1818 for extraterrestrial life search.” And 1818 was up to the task, ‘cause they can deal even with “impossible” search.

RIGIBLICK THEATRE

WEB2012

Redesign of the local Swiss theater web page.

LEARNNORWEGIAN.

PRINT2012

Series of print ads made for the opening of the new school for Nor- wegian language in Belgrade. Here I use peculiar motivs of Norwegian popular culture as a trigger; movies, music, artists, public figures etc.

SWISSHAUSMOBILE APP.

DIGITAL2012

Smart phone application for Swiss home construction company. The app allows user to have a daily live feed of his/hers home construction progress. Shareable feed in terms of photos and videos.

SWISSHAUSWEB REDESIGN.

WEB2012

Web page redisign suggestions for Swiss home construction company.

FERRORECYCLINGMOBILE APP.

DIGITAL2012

Smart phone/facebook app-”facecycle” for Swiss recycling com-pany. The app allows users to morph their face with friends on facebook or on the go.

MARLBOROQR PUZZLE.

OOH/DIGITAL2012

QR code puzzle game for Marlboro promotion. Can be played manuallyor by using a smart phone. Puzzle is complet when a QR code is scan able. By scaning the code, user is in for great prizes.

MARLBOROMAYBE EVENTS.

EVENT/WEB2012

An event campaign for Marlboro.Participants are invited to re-live a part of their favourite movie as the main characters.

CAILLEREVENT.

EVENT/DIGITAL2012

Event for Swiss chocolate manu-facturer Cailler. Cailler promotion hosteses allow users to vote for their favorite Cailler product and get a free sample. At the same time public can interact with simple choco tetris game through smart phones and win prizes.

RADIJUS VEKTORWEB.

WEB PAGE2014

Web page redesign of Serbias third largest internet and cable television provider.

WESCMOBILE APP.

MOB.APP/WEB2012

This is a project from Hyper Island`s module “Advanced Interface Design” with clothing brand WeSC as a client and Daniel Ilic, a creative director from North Kingdom digital agency, as a mentor. The brief: “Connect the brand to music and/or art and by doing so focus on the creativity & user experience and how that can be spread, hosted & talked about by our target audience”. My group decided to go for a simple yet highly technically challenging solution. By building on WeSC traditions of pure fun and irony-taking a cue from old skate magazines- and mixing it with everyday life, we created GiFF UP. It is a WeSC iPhone application that celebrates the ancient internet art form of the animated GIF. This app has different features (sequence/bul-let time) including the ability to sync with other iPhones through GPS and together end up in one giant social camera. The users can share it and upload it to the big WeSC wall online.

SVERIGES RADIODIGITAL APPS.

MOB.APP/WEB2012

A Hyper Island module “Interactive User Experience” included the project with the client that was Swedish Pub-lic Radio. The brief was to increase online listening, by setting it in focus and to improve the web experience. As an opportunity, my group focused on making listeners out of non us-ers, improve the player and make it external and user friendly. Our con-cept is called Player to the People, where we created an external player “family” of four. This “family” (mobile app, tablet app, desktop app and browser extenuation) will enable us-ers to listen to radio during their daily routines and not only on the client`s web page.

BRANDING HAITIDIGITAL APPS.

MOB.APP/WEB2012

A Hyper Island module “Interactive User Experience” included the project with the client that was Swedish Pub-lic Radio. The brief was to increase online listening, by setting it in focus and to improve the web experience. As an opportunity, my group focused on making listeners out of non us-ers, improve the player and make it external and user friendly. Our con-cept is called Player to the People, where we created an external player “family” of four. This “family” (mobile app, tablet app, desktop app and browser extenuation) will enable us-ers to listen to radio during their daily routines and not only on the client`s web page.

DONATION IS PASSIVEINVEST IS ACTIVE

DONATION IS PASSIVEINVEST IS ACTIVE