Presentation on Catalyic Consulting

1 Running title of presentationPR/mo/item IDDate

www.iso.orgwww.iso.org

International Organization International Organization for Standardizationfor Standardization

www.catalyic.comwww.catalyic.com

Catalysts for ChangeCatalysts for Change


Overview of Overview of Standardisation, Models Standardisation, Models & Targeting Strategies & Targeting Strategies

by Gul Afshanby Gul Afshan

Assistant Manager - MarketingAssistant Manager - Marketing

21-04-201421-04-2014


Points of DiscussionPoints of Discussion

• Overview of ISO Standards.

• Overview of CMMI Model.

• Competitors Analysis.

• Catalyic’s current market situation.

• Targeting techniques.

• Marketing Recommendations.


What is ISO 9001?What is ISO 9001?

ISO 9001

QMS (Quality)

Quality Quality- Features of product / service Management

- Compliance to regulation

- Customer satisfaction

- Continual improvement


ISO 9001 (QMS)ISO 9001 (QMS)

QMS Eliminates

-Ineffectiveness - Malicious Practices

-Inefficiencies - Uncertainties

-Problems - Bad Culture

-Errors - Inconsistencies


ProblemsProblems

• Air Pollution

• Water Pollution

• Waste

• Unaccountable use of natural resources

• Potential Spills


ISO 14001 (EMS)ISO 14001 (EMS)

ISO 14001

Environmental Management System

minimize harmful effects on environment

conformance to regulatory requirements

continual improvement in environmental performance


ISO 14001 & 9001 ApplicationISO 14001 & 9001 Application

• Generic Standards applicable to :

- any organization

- any sector

- business enterprise

- public administration

- govt. department


ISO 27001 (ISMS)ISO 27001 (ISMS)





IT Governance

Better strategic decisions

Control centric measures

IT as an enabler



Aids in:

•Combating Fraud.

•Promoting secure operations.

•Enabling ISMS as auditable.


ISO 27001 ApplicationISO 27001 Application


ISO 18001 OHSMSISO 18001 OHSMS

Occupational Health & Safety Management System

Improve Health and Safety Performance

Continual improvement

Compliance to OH&S requirements

Quantitative and Qualitative Measures

Proactive monitoring of compliance

Reactive monitoring of accidents or

incidents


CMMI CMMI (Capability Maturity Model Integration)(Capability Maturity Model Integration)

Process Improvement approach

Comprises of three steps with 22 core processes and 5 maturity levels:

•Consultancy / Implementation

•Trainings

•Appraisals


CMMI CMMI (Capability Maturity Model Integration)(Capability Maturity Model Integration)

Processes rated according to 5 maturity levels


Consultancy / Implementation CMMI Consultancy / Implementation CMMI

Targeted on Processes

To achieve maximum

efficiency & ensure

productivity


Appraisals for CMMI Appraisals for CMMI

CMMI for Development:

SCAMPI A:

Rigorous method produce ratings.

SCAMPI B:

Provides wide range of options of implementation.

SCAMPI C:

Options of implementation according to org scope.


Performance Measures of CMMI Performance Measures of CMMI

CMMI ensures

Improved

Performance in

Areas


Application of CMMI Application of CMMI

Large bureaucratic organizations

Valuable insights for managers

Process engineers

All external stakeholders including customers, investors, governance bodies and auditors.


ITIL 20001ITIL 20001


Catalyic ConsultingCatalyic Consulting

One stop solution for all (Standardization / practices/ models).

Consulting, Training & Appraisals services.

Lead Appraiser for CMMI on board.

Comparatively large market share.


Catalyic Consulting ClientsCatalyic Consulting Clients

IBM Technosoft Solutions Pvt. Ltd. Honda Fort

HP Care Pvt. Ltd. ICI Soda Ash

EDS Matrix Systems Pvt. Ltd Nishat Weaving

ADSIC Business Integra Incorporation (USA) Guard Rice

BMC Allied Technologies Consulting LLC (USA) Talon Sportsv

Aramco I‐Engineering Pakistan

ADIA InfoTech Pvt. Ltd.

ADCO Information Architects Pvt. Ltd.

Injazat Data Systems Interactive Group

STC E‐Tech Solutions Pvt. Ltd

Kuwait Oil Atlas Copco Pakistan Pvt. Ltd.

GASCO Sapphire Fibers Unit No. 3.

Dubai Petroleum. Lahore Stock Exchange


CompetitorsCompetitors

Infogistics

NetSol

Business Beam

QMS 9001

Kinverj

Kualitatum


Competitors SWOTCompetitors SWOT

Strengths

-Few competitors occupies 80% of market.-Standardized and certified companies-Skilled workforce-Many distribution and sales networks

Weaknesses

-Very few share credible position in market-Lack of resources (physical existence & monetary resources)-Not every company is a one stop solution.-Dependency on Outsourcing

Opportunities

-Room for improvement, branding, credibility-Partnership / consortium for delivery of services.-Income level is at a constant increase-Growth rates and profitability

Threats

- Changing market trends / needs-external business risks-increasing costs-tax changes-government regulations-price changes-financial capacity-New international entrants


Targeting MethodsTargeting Methods

Right On target

Concentrated Targeting



Right On target:

Escaping the 9 to 5 Burden



Time Based Targeting

Grab the right time to target the right one!!

DifferentTargeting methods for both



No Same targeting methods

Keep on adding new to the chain but don’t SKIP the basic ones!!

-Time Based - Technology

- Frequency - Content Based

- Geographic - Domain



Pitch the clients via

Seminars Referrals

Conferences Cold Calling

Awareness sessions Word of Mouth

Training sessions Social Gatherings

Interviews Newsletters

Trade Publications



Cost Benefit Analysis


Marketing RecommendationsMarketing Recommendations

•Trade shows

•Direct mail campaigns

•Catalogs

•Brochures on POS

•Sweepstakes etc



Website!!

Always a



Going Mobile

30 % of website

visitation comes

from mobile

phone



Choose the right social media and update it frequently!



Impression Marketing

Based on time of Day

Message Changes



Personal Selling


ConclusionConclusion

•Analyze sales figures

•Focused efforts on 80% sales generating customers

•Focused efforts of sales personnel


Hope you benefited from the presentation