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A full service performance based media company that drives clients’ ROI across mobile & digital platforms.
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Software solutions • Content management system • E-commerce • Bespoke software
Software outsourcing • Dedicated teams • Web BPO
Innovation • Mobile applications • Smart TV applications • Facebook applications
Software reselling • Symantec • Microsoft
Strategy & consulting As an accredited developer for Apple, Google, Microsoft and Samsung, we can work with clients from concept of a mobile idea, development strategy, launch strategy, monetisation of a mobile product and delivery of the customer acquisition strategy
About Us – Part of the Flat Rock Technology Group
The MindSet
Purify Digital cuts through the noise, identifies the most meaningful strategy and demystifies the role of the digital marketing company with total transparency.
We help advertisers, brands and app developers understand the mobile opportunity, facilitate their mobile presence and advertise on mobile inventory with high performing campaigns.
By doing this we help app developers and mobile publishers to monetise their mobile inventory and drive the mobile economy forward.
Proposition & Capabilities
Mobile advertising network
Mobile affiliate network
Own mobile & web media
Mobile & Web DSP with RTB Optimisation
Incent & non-incent global Appwalls
Access to >70 bn monthly impressions
Exclusive access to App Discovery Channel on Roku TV
Exclusive access to Fox TV App of The Day Show
Find Our Ads
The Purify Digital Appwall is available for both iOS & Android and has global coverage This creates an amazing opportunity for clients and our network alike: For our network this offers a campaign
to run that never pauses, has fresh, changing content, with multiple monetisation opportunities
For our clients, we can place any app(s) on the relevant Appwall at whatever rate they wish to bid, the higher the bid, the more downloads
Global Non Incent Appwall
Exclusive Premium Publishers
We have a network of more than 1,800 mobile publishers with mobile inventory with many premium brands, many of whom work exclusively with us
Our Media
We have a wide range of iOS, Android & Windows Smartphone native apps as well as HTML5 mobile websites and desktop sites on which we can place clients ads
Roku is a little box that makes it easy to enjoy the hottest films, TV programmes, music, games and more on your TV by streaming it directly from the Internet have exclusive access to the app discovery channel on Roku where we can place clients apps which can be seen by users, there are short app trailers, and a user can send the app directly to their mobile device
Roku currently has 7 million users
35 hours in average is streamed per week by 25% of members
8pm is most popular time of day
8 billion Streams since 2008
10,080 minutes streamed per week by member
Currently 750 channels added
ROKU TV – App Discovery Channel
Dish Nation is a nightly entertainment & celebrity news program on Fox Television Stations which attempts to satirize pop culture. Dish Nation features radio personalities from across the United States.
Purify Digital have exclusive access to the App of the Day spot on the nightly show which can drive extremely high quality installs of up to 15k from a single show.
Some show clips Welder: http://goo.gl/QtWQlt Dice: http://goo.gl/l9lLLM Golf: http://goo.gl/lGjxZu Jewels: http://goo.gl/IDME56 Bubbles: http://goo.gl/vzV4uW
Inventory based on traffic September 2013
USA: 22,714,343,652
Canada: 1,97,619,142
Mexico: 72,612,478
France: 1,67,850,379
Germany: 1,66,435,216
UK: 3,164,816,841
Spain: 1,34,413,982
Italy: 1,22,414,128
Nordics: 75,308,768
South Africa: 1,112,766,957
Egypt: 1,71,479,096
Saudi Arabia: 1,50,149,086
Brazil: 2,91,818,223
Available Inventory Sample
Vertical: Online dating Client – The dating site most recommended by singles Brief – To drive new applications via our client’s brand new HTML5 website. Objective – To keep the CPA inline with the overall digital marketing strategy, which is tough as mobile is a very different landscape with very different pricing and conversion metrics. Challenge – The online dating market is busy with a lot of competition. Our client required new subscriptions via their new HTML5 site keeping within very tight CPA objectives. Solution – By targeting HTML5 enabled handsets, such as Blackberry, iPhone and Android, used by a target audience identified by the client, with a mixture of standard mobile creative and rich media banner ad, via our network of premium publishers, as well as mixing in traffic from our RTB enabled technology partner, we were able to tap in and expand the consumer experience of this very well-known brand. Result – In the first 2 weeks of the campaign 13,000 new subscriptions were achieved keeping more than 10% under the overall CPA target. The campaign was accordingly rebooked and remains an on-going success story with more than 30% of subscriptions delivered through the mobile channel.
Success Story – Match.com
Vertical: Mobile games Client – A free game with fierce battles, military bases and wild jungles, vibrant animated graphics, addictive gameplay and opportunities to compete against friends. Objective – To achieve as many installs as possible during the course of the campaign. Challenge – Finding engaging users interested in similar games to intelligently target this profile of gamers. Solution – We targeted HTML5 enabled handsets, such as Blackberry, iPhone and Android, used by males aged 18-35 in gaming and entertainment environments, with a rich media banner ad. After tapping and expanding the ad customers could then discover the features of the game by swiping through a gallery of gameplay images. Users were then invited to download the game. The Demand Side Platform tested multiple variables in Real-time including location, connection, vertical and time of day. Ads were then optimised to increase download uplift and engagement and drive down wastage. Result – The engagement rate was 43% of post download users engaged with the game 3 or more times, which was the strongest engagement the client has so far experienced from any mobile campaign!
Success Story – Empire
Vertical: Social Client – The Twitter for video-based status updates. Objective – Monthly burst campaigns, specifically in the US geo, to increase ranking in the App Store and thus drive on-going organic downloads. Challenge – To achieve as many downloads as committed to within a very short period of just 3 days. Solution – We used our vast network of mobile publishers to drive downloads of the app achieving as many as 3,000 downloads an hour at the peak of the campaign. Result – A top 10 position was achieved within the App store and the CPA over exceeded its target by more than 10%.
Success Story – Keek
Vertical: Health & Fitness Client – One of the largest gym, health and fitness club groups in the world with over 1 million members in more than 400 Fitness clubs Brief & Objective – Drive leads via a CPL campaign to the client’s HTML5 mobile website. Solution – By delivering a mobile specific offer for a free 1 day pass if the mobile users completed & submitted a simple form. This not only encouraged response, but it ensured that each lead was measured so the quality of traffic could be measured via our detailed analytics. Result – An average of 96 leads per day were generated over the first month of the campaign with an average cost per lead of £1.58. The campaign was extremely successful for the client and backed out at their lowest CPA of any mobile campaign they have run to date with any partner.
Success Story – Fitness First
Vertical: Online Marketplace Client – The world's leading ecommerce company, enabling hundreds of millions of people to buy, sell and pay online. Brief – To run a pure mobile CPC campaign across our RTB enabled platform for UK & DE geo’s. Objective – To drive installs of the client’s app and deliver engaging users. Challenge – Clients brand already very big so finding new virgin users was always likely to be challenging. Solution – A significant budget was agreed that would enable the RTB engine to reach full optimisation and deliver the clients ROI. Result – Both geo’s performed extremely well with the UK seeing >200 installs per day by the end of the optimisation period, but incredibly DE exceeded all expectations and was seeing installs of well over 500 per day and the client was extremely satisfied with the level of on-going engagement with the users we were acquiring to the extent that budget was switched from many other partners the client had been working with to us.
Success Story – eBay
Vertical: Travel & Leisure Client – The award winning, world’s largest online travel company. Brief – Too dramatically increase installs of the clients new app across multiple platforms. Objective – Initially given 5 European Geo’s, our client wanted downloads via a strategically selected mixture of incentivised and non-incentivised traffic. Challenge – The client wanted incremental users and the overall objective was to create engaging users of the app on both iOS & Android devices. Solution – The media mix consisted of performance networks and CPC campaigns to benefit from low cost per downloads which helped the ranking in the respective application stores. Geo-targeting was set up to increase CTR’s, whilst behavioural targeting with the mobile operators was introduced to increase conversion. The incent traffic was driven by a mixture of our own app wall as well as some of our strategic partners who adopt a soft incent route along with user profile targeting, thus delivering low cost but still high quality installs. Result – an average of 1,762 installs per day were delivered across the 5 geos with an average cost of under £2 per download and over 50,000 generated in the month of the campaign.
Success Story – Expedia
Buying Metrics
• CPI/CPD – Cost Per Install or download
• CPM – Cost Per Mille (Thousand)
• CPC – Cost per Click
• CPL – Cost per Lead
• CPV – Cost per View
• SMS – Short Message Service
• Email – Good old fashioned Email
Some of Our Clients
Integration & Tracking
Totally tracking agnostic with the agility to work with any tracking product or SDK enables us to have solutions up and running extremely quickly, most campaigns are live within just 24 hours
At our core, we are performance based, and key to this is tracking and optimisation.
We believe long gone are the days when ROI in mobile marketing cannot be managed, tracked and fully optimised and we take full responsibility for reporting on this for our clients, utilising our extensive suite of tools, coupled with the industry's best data analysts because after all, nothing beats the human eyeball mark 1 but coupled with the right technology and tools, our solution is invincible and ensures the best optimisation and ROI possible for our clients.
THANK YOU!
Contact Us:
Dimitrena Topalova
5 St John’s Lane London EC1M 4BH
d: +44 (0) 20 7193 2197
Let Purify Digital Connect
Consumers to Your Brand.
