Sales Tool Campaign Presentation

1. ENVOPLAN MARKETING CAMPAIGN presentation 10 September 2013 TEE MACPherson: Marketing director charis lamond: account manager Andy Wilkinson: Creative director Satellite Creative Ltd

2. Process Discovery Strategy Next stepsExpression 3. We discovered we need to Increase brand awareness in the B2B sector, targeting A grade clients across London and South East England Communicate the benefits of choosing Envoplan Sit comfortably alongside competitors: Mogan Lovell, Maris Interiors etc. at the same time have our own style / approach to business Strive to promote the benefits of Activity Based Working environments Develop on line and off line marketing solution which will help us achieve our goals 1. Discovery 4. Strategy What we are trying to achieve and how are we going to do it? 2. Brand strategy 5. Relevancy Its all about the timing, our market will only connect with us if the timing is right and the messages inspiring and relevant. 2. Brand strategy Threats Our handling of prospects must be consistent with our brand messaging and brand experiences. Our competitors increase activity and their brand experience is more inspiring or engaging. Competency We are going to deliver the highest quality and knowledgeable service in the industry. We will exceed expectations. Stretch We are going to push the boundary with our brand messaging. Our staff are going to feel inspired, our prospects are going to stop and think, our converted prospects are going to have confidence in our brand. We understand our clients business objectives and aim to be the first choice for office design and fit out. 6. Strategy We aim to be Top of Mind for A grade clients when commissioning office fit-outs 2. Brand strategy 7. 2. Brand essence Values your people and clients can believe in Vibrant We have energy, we have passion, we love design and you feel alive. Living Culture We work with you - as a team well empower your staff by bringing out the best in your working environment. Forward thinking Its all about moving you and your business forward, we visualise tomorrow before it comes. Diverse We approach your world differently, we love diversity and open minded thinking. We are your first choice we are the experts. 8. What we are like? If the brand was a person what would it be? 2. Brand archetypes Approachable Successful Dependable Creative Knowledgeable Reliable Positive Inspirational Trustworthy EngagingExperts 9. The Envoplan brand journey so far 3. Expression 10. Our mission, To be a recognised industry leader in the supply and manufacture of furnituire and fit-out solutions through our innovation, experience and customer service that exceeds expectations every time. Think people. Innovate space. Deliver success. 11. General information 1 PAGE: THINK PEOPLE. INNOVATE SPACE. DELIVER SUCCESS. 1234567 PAGE: THINK PEOPLE. INNOVATE SPACE. DELIVER SUCCESS. OUR INSPIRATION Your workspace communicates theessence of your brand, your marketposition, your vision. It affects every part of your business, from visitors' first impressions to the morale of your workforce. We believe that interior design is of utmost importance in any workspace. With over 200 years' combined experience, our team of interior designers and project consultants have the expertise and inspiration to develop a stunning solution for your project. YOUR PROJECT: READ MORE PAGE: THINK PEOPLE. INNOVATE SPACE. DELIVER SUCCESS. OUR SOLUTIONActivity Based Working is a solution to space allocation issues. With this huge divergence between time and space allocation, a better solution has to be achieved.The Activity Based Working approach takes a holistic view at everything you do at work from highly focused, individual work to more spontaneous collaborative teamwork. It is based around the three core values that make people and organisations thrive: Trust / Teamwork / Empowerment YOUR PROJECT: 1234567 READ MORE 12. Educational market: sales brochure EISFOR EDUCATION DESIGN. FURNITURE. FIT-OUT. tion, Superior quality. We offer well-designed, hardwearing products that can stand up to the most demanding everyday use. New ideas. We bring a new perspective to your space, suggesting innovative approaches to help you develop its potential. See for yourself. Whether you visit our head office, or we bring our roadshow to your facility, our showrooms allow you to see exactly what youre getting before you place your order. Not nearly right, but really right. When we develop your unique design, we make sure it delivers exactly what you need. Design and build. As manufacturers as well as designers, we are ideally placed to control product quality, ensure prompt supply and manage the customisation process. The whole package. We offer both furniture and fit-out services under one roof combined with deep knowledge of architecture and structural design. You can trust us to deliver across the board. Tried and tested. We are a stable, trustworthy and financially sound company with over 35 years trading history. We are certified under ISO 9001, ISO 14001, Constructionline, FISP (Furniture Industry Sustainability Programme) and FSC (Forest Stewardship Council). Manufacturing. Our expertise as manufacturers allows us to provide exact solutions with competitive pricing, and ensures we have control over the supply process delivering your projects on time and on budget. Envoplan was founded in 1975 and has grown into one of the UKs leading furniture manufacturers and creative design and fit-out companies, servinghundreds of commercial and public-sector clients. We specialise in transforming educationalenvironments such as schools, colleges and training centres with a combination of innovative furniture, bespoke designs and creative fit-out services. With our help, educational clients can create aspace that supports learning, enhances enjoyment and builds reputation. WHYCHOOSEENVOPLAN? ENVOPLAN EDUCATION 05 04 ENVOPLAN EDUCATION 5207 Envoplan - Education Portfolio 10/07/2012 08:45 Page 04 ENVOPLAN EDUCATION 09 08 ENVOPLAN EDUCATION Your reception area is the public face of your organisation, and a crucial interface between administrative staff, students and other stakeholders. We can help you make it comfortable, efficient and attractive with contemporary seating and ergonomic reception desking, all designed exactly to your requirements. RECEPTION ENVOPLAN EDUCATION call 0844 900 1 900 email [email protected] 5207 Envoplan - Education Portfolio 10/07/2012 08:46 Page 08 call 0844 900 1 900email [email protected] 6TH FORM & FURTHER EDUCATION ENVOPLAN EDUCATION 34 ENVOPLAN EDUCATION ENVOPLAN EDUCATION 35 HORIZON Horizon combines flexibility and comfort with striking good looks. Available in single, two or three seat benches, with or without a back rest designed to adapt perfectly in any circulation area. BOSTON The modular design of Boston takes soft seating to a new level perfectly suited to any breakout area and providing great spaces for informal and productive discussions. INSPIRE The fully upholstered wrap around design of Inspire creates a functional and easy chair to use ideal for breakout and study areas be inspired! Fully upholstered Prices starting from 168.00 DUO Duo 2-seat sofas and single chairs are based on traditional designs with a modern twist. The units are very compact, lending themselves well to common rooms and public areas. Prices starting from 425.00 TULIP Looking for a tub chair thats different? Try Tulip! A very comfortable and modern design, great for private study areas or small discussion groups. Prices starting from 282.00 SIXTY:TWENTY The unique style and sleek design of Sixty:Twenty and the patented flip top mechanism ensure the ultimate flexible premium table solution for any area! Totally reconfigurable and exceptionally easy to use. Available in Beech, Oak or White tops on chrome frames 1200 x 600mm Prices starting from 475.00 TEMPO TABLE The ultimate flexible solution with flip top mechanism and castors for easy reconfiguration. Turn your classroom into a breakout or meeting room in a very short space of time. Available as standard with Beech, Oak or White tops on Silver frames. 1200 x 600mm Prices starting from 165.00 VOLUTE Volute circular tables provide great meeting places in any environment. The circular column base allows free access all round the table. Available with Beech, Oak or White tops on a Silver base. 800mm Diameter Prices starting from 199.00 5207 Envoplan - Education Portfolio 10/07/2012 08:47 Page 34 13. B2B market: product brochure TABLEBOOK THINK PEOPLE. INNOVATE SPACE. DELIVER SUCCESS. Our values Design - Throughout the organisation, we takesatisfaction in solving work-related design challenges. Thats why we have a strong track record of innovation and turning out good quality, attractive solutions. Ourvery experienced design staff are working constantly on turning concepts into reality, both improvingand creating products to assist people in theirwork environment. Environmental - We are committed to encouragingenvironmental awareness and continuous improvement in reducing the environmental impact of our activities,including not only manufacturing processes where we recently achieved the coveted FSC chain ofcustody accreditation - but also everyday practicesin and around the office. Service - We do what we say we will. Sounds basic, but customers have many times thanked us for consistently delivering on our promises. 02/03 Vivant 60:20fliptop and fixed top tables Vivant 60:20 fliptop gallery Vivant 60:20 gallery Project by Office Principles 14. 3. Expression Campaign approach Aims: To build awareness of Envoplan brand to target A clients Develop opportunities within identified target market A 15. 3.1 Approach A Campaign direction There are real benefits to an office fit-out We focus on understanding a businesss key assests their staff Helping descision makers to answer the key question Do we need to change? Real People Real Offices Real Successes 16. DM piece 1 of 3 Double sided A4 with flap Outer: Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Engaging / intriging questioning cover headline HOW TO KEEP staff happy Think people. innovaTe space. Deliver success. EnvOPlan didnT jusT TaKE THE OrdEr THEy undErsTOOd THE sEcrET TO KEEPing Our sTaff HaPPy lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. suspendisse placerat hendrerit ante a commodo. nullam semper eu erat eu eleifend. nam euismod bibendum posuere. cras quis venenatis lacus. Maecenas sed lectus sit amet tortor dignissim fermentum et non nibh. in sit amet consequat ligula. sed dignissim, leo nec vehicula suscipit, urna sem imperdiet magna, luctus posuere justo nulla nec mi. suspendisse in justo ornare, gravida est a, consequat nulla. Mike sMith CeO, COMpany naMe 17. envoplan Making their workplace comfortable and enjoyable to be in is a great way to incentivise your staff beyond the monetary. The costs you may incur for improving your office-space maybe considerably lower than those of losing staff, and having to find and train replacements. you can also use the physical space of your office to reiterate your brand in a way that is fun and encouraging to your employees, especially if you are in a service industry having something physically representative of your brand can bring a business to life. exaMple CaptiOn: company and size it is no coincidence that the companies we have worked with all comment on how happy their staff are at work. its a proven fact that a well designed and thought out working environment helps boosts staff morale. Over the past 45 years Envoplan have been successfully working with companies in boosting staff morale, increasing staff productivity and helping companies reduce c02 emissions. How do we do this? Through creating and designing well thought out work spaces, we call it activity Based Working you call it happy productive staff. find OuT TOday WHy cOMPaniEs liKE yOurs arE cHOOsing EnvOPlan fOr aCtivity based wOrking t: 020 8997 9656 e: [email protected] THE sTOry BEHind yOUr sUCCess Think people. innovaTe space. Deliver success. THE avEragE uK WOrKEr sPEnds OvEr 40 HOurs a WEEK in THE WOrKPlacE www.envoplan.co.uk envoplan Making their workplace comfortable and enjoyable to be in is a great way to incentivise your staff beyond the monetary. The costs you may incur for improving your office-space maybe considerably lower than those of losing staff, and having to find and train replacements. you can also use the physical space of your office to reiterate your brand in a way that is fun and encouraging to your employees, especially if you are in a service industry having something physically representative of your brand can bring a business to life. exaMple CaptiOn: company and size it is no coincidence that the companies we have worked with all comment on how happy their staff are at work. its a proven fact that a well designed and thought out working environment helps boosts staff morale. Over the past 45 years Envoplan have been successfully working with companies in boosting staff morale, increasing staff productivity and helping companies reduce c02 emissions. How do we do this? Through creating and designing well thought out work spaces, we call it activity Based Working you call it happy productive staff. find OuT TOday WHy cOMPaniEs liKE yOurs arE cHOOsing EnvOPlan fOr aCtivity based wOrking t: 020 8997 9656 e: [email protected] THE sTOry BEHind yOUr sUCCess Think people. innovaTe space. Deliver success. THE avEragE uK WOrKEr sPEnds OvEr 40 HOurs a WEEK in THE WOrKPlacE www.envoplan.co.uk HOW TO KEEstaff hap Think people. innovaTe space. Deliver success. EnvOPlan didnTjusT TaKE THEOrdEr THEy undErsTOOd THEsEcrET TO KEEPingOur sTaff HaPPy lorem ipsum dolor sit amet, consecteturadipiscing elit. Duis quam turpis, venenatisac mi id, posuere pulvinar est. suspendisseplacerat hendrerit ante a commodo. nullamsemper eu erat eu eleifend. nam euismodbibendum posuere. cras quis venenatis lacus. Maecenas sedlectus sit amet tortor dignissim fermentum etnon nibh. in sit amet consequat ligula. seddignissim, leo nec vehicula suscipit, urna semimperdiet magna, luctus posuere justo nullanec mi. suspendisse in justo ornare, gravidaest a, consequat nulla. Mike sMith CeO, COMpany naMe Reverse and flap: Explanation of cover headline with supporting copy Client testimonial endorses the key message, reinforced by strong visuals of previous work Envoplan positioning statement Clear and direct call to action Corporate branding 18. DM piece 2 of 3 Double sided A4 with flap Outer: Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Engaging / intriging questioning cover headline HOW TO insPirE staff Creativity Think people. innovaTe space. Deliver success. EnvOPlan didnT jusT lOOK aT yOur OfficE THEy BOOsTEd Our crEaTiviTy lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. suspendisse placerat hendrerit ante a commodo. nullam semper eu erat eu eleifend. nam euismod bibendum posuere. cras quis venenatis lacus. Maecenas sed lectus sit amet tortor dignissim fermentum et non nibh. in sit amet consequat ligula. sed dignissim, leo nec vehicula suscipit, urna sem imperdiet magna, luctus posuere justo nulla nec mi. suspendisse in justo ornare, gravida est a, consequat nulla. Mike sMith CeO, COMpany naMe 19. envoplan you really cant motivate another human being. But what you can do is create the kind of environment where people feel motivated. you create a motivating environment by creating the kind of culture where people want to be at your workplace on a Monday morning, where they want to contribute their ideas, where they want to remain loyal, and where they enthusiastically rave about your workplace to anyone who will listen. exaMple CaptiOn: company and size no matter how hard we all try to keep staff creative, forward thinking, engaging and inspiring it is not straightforward. Thats why Envoplan share with you over 45 years experience in designing well layout office space and beautifully manufactured furniture which brings out the creativity in all of us. you call it inspiring, we call activity Based Working, may sound boring but boring it is not! Even your courier person will be coming up with ideas. find OuT TOday WHy cOMPaniEs liKE yOurs arE cHOOsing EnvOPlan fOr aCtivity based wOrking t: 020 8997 9656 e: [email protected] THE sTOry BEHind yOUr sUCCess Think people. innovaTe space. Deliver success. undErsTanding HOW yOu WOrK TO dEsign a crEaTivE EnvirOnMEnT www.envoplan.co.uk Reverse and flap: Explanation of cover headline with supporting copy Client testimonial endorses the key message, reinforced by strong visuals of previous work Envoplan positioning statement Clear and direct call to action Corporate branding envoplan you really cant motivate another human being. But what you can do is create the kind of environment where people feel motivated. you create a motivating environment by creating the kind of culture where people want to be at your workplace on a Monday morning, where they want to contribute their ideas, where they want to remain loyal, and where they enthusiastically rave about your workplace to anyone who will listen. exaMple CaptiOn: company and size no matter how hard we all try to keep staff creative, forward thinking, engaging and inspiring it is not straightforward. Thats why Envoplan share with you over 45 years experience in designing well layout office space and beautifully manufactured furniture which brings out the creativity in all of us. you call it inspiring, we call activity Based Working, may sound boring but boring it is not! Even your courier person will be coming up with ideas. find OuT TOday WHy cOMPaniEs liKE yOurs arE cHOOsing EnvOPlan fOr aCtivity based wOrking t: 020 8997 9656 e: [email protected] THE sTOry BEHind yOUr sUCCess Think people. innovaTe space. Deliver success. undErsTanding HOW yOu WOrK TO dEsign a crEaTivE EnvirOnMEnT www.envoplan.co.uk HOW TO insstaff Creativit Think people. innovaTe space. Deliver success. EnvOPlan didnTjusT lOOK aTyOur OfficE THEyBOOsTEd OurcrEaTiviTy lorem ipsum dolor sit amet, consecteturadipiscing elit. Duis quam turpis, venenatisac mi id, posuere pulvinar est. suspendisseplacerat hendrerit ante a commodo. nullamsemper eu erat eu eleifend. nam euismodbibendum posuere. cras quis venenatis lacus. Maecenas sedlectus sit amet tortor dignissim fermentum etnon nibh. in sit amet consequat ligula. seddignissim, leo nec vehicula suscipit, urna semimperdiet magna, luctus posuere justo nullanec mi. suspendisse in justo ornare, gravidaest a, consequat nulla. Mike sMith CeO, COMpany naMe 20. DM piece 3 of 3 Double sided A4 with flap Outer: Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Engaging / intriging questioning cover headline THE arT Of rETaining and attraCting tOp talent Think people. innovaTe space. Deliver success. EnvOPlan didnT jusT lOOK aT Our OfficE, THEy lOOKEd aT Our BusinEss lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. suspendisse placerat hendrerit ante a commodo. nullam semper eu erat eu eleifend. nam euismod bibendum posuere. cras quis venenatis lacus. Maecenas sed lectus sit amet tortor dignissim fermentum et non nibh. in sit amet consequat ligula. sed dignissim, leo nec vehicula suscipit, urna sem imperdiet magna, luctus posuere justo nulla nec mi. suspendisse in justo ornare, gravida est a, consequat nulla. Mike sMith CeO, COMpany naMe 21. envoplan your employees are the most important asset in your organization, so the cost of recruitment and training should not be underestimated. Providing physical proof of a companys commitment to the welfare of its staff is a very powerful tool. not only is the design and build quality of their workplace a reflection of the value you place on retaining your existing staff; creating a bespoke work environment can be a real positive in attracting top talent. exaMple CaptiOn: company and size its no coincidence that Envoplan have been in business for over 45 years. its simple we are successful because our clients are successful. We share success through understanding our clients business, before designing their office space. By understanding your business, your goals and plans for the future, we create the best working space for your staff. We call it activity Based Working, you call great business partnership find OuT TOday WHy cOMPaniEs liKE yOurs arE cHOOsing EnvOPlan fOr aCtivity based wOrking t: 020 8997 9656 e: [email protected] THE sTOry BEHind yOUr sUCCess Think people. innovaTe space. Deliver success. yOur WOrKPlacE rEflEcTs THE valuE Of yOur invEsTMEnT in sTaff www.envoplan.co.uk Reverse and flap: Explanation of cover headline with supporting copy Client testimonial endorses the key message, reinforced by strong visuals of previous work Envoplan positioning statement Clear and direct call to action Corporate branding envoplan your employees are the most important asset in your organization, so the cost of recruitment and training should not be underestimated. Providing physical proof of a companys commitment to the welfare of its staff is a very powerful tool. not only is the design and build quality of their workplace a reflection of the value you place on retaining your existing staff; creating a bespoke work environment can be a real positive in attracting top talent. exaMple CaptiOn: company and size its no coincidence that Envoplan have been in business for over 45 years. its simple we are successful because our clients are successful. We share success through understanding our clients business, before designing their office space. By understanding your business, your goals and plans for the future, we create the best working space for your staff. We call it activity Based Working, you call great business partnership find OuT TOday WHy cOMPaniEs liKE yOurs arE cHOOsing EnvOPlan fOr aCtivity based wOrking t: 020 8997 9656 e: [email protected] THE sTOry BEHind yOUr sUCCess Think people. innovaTe space. Deliver success. yOur WOrKPlacE rEflEcTs THE valuE Of yOur invEsTMEnT in sTaff www.envoplan.co.uk THE arT OfrETaining aattraCtintOp talen Think people. innovaTe space. Deliver success. EnvOPlan didnTjusT lOOK aT OurOfficE, THEylOOKEd aT OurBusinEss lorem ipsum dolor sit amet, consecteturadipiscing elit. Duis quam turpis, venenatisac mi id, posuere pulvinar est. suspendisseplacerat hendrerit ante a commodo. nullamsemper eu erat eu eleifend. nam euismodbibendum posuere. cras quis venenatis lacus. Maecenas sedlectus sit amet tortor dignissim fermentum etnon nibh. in sit amet consequat ligula. seddignissim, leo nec vehicula suscipit, urna semimperdiet magna, luctus posuere justo nullanec mi. suspendisse in justo ornare, gravidaest a, consequat nulla. Mike sMith CeO, COMpany naMe 22. HTML email Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Example of one of the campaign messages - with click throughs to web page for more info HOW TO KEEP staff happy THE avEragE UK WOrKEr sPEnds OvEr 40 HOUrs a WEEK in THE WOrKPlacE Making their workplace comfortable and enjoyable to be in is a great way to incentivise your staff beyond the monetary. The costs you may incur for improving your office-space maybe considerably lower than those of losing staff, and having to find and train replacements. DONt take Our wOrD fOr it Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nam euismod bibendum posuere. Mike sMith CeO, COMpaNy NaMe GALLERY COMMerCiaL The arT of reTaining and attraCtiNG tOp taLeNt Think people. innovaTe space. Deliver success. HOW TO KEEP staff happy envoplan THE avEragE UK WOrKEr sPEnds OvEr 40 HOUrs a WEEK in THE WOrKPlacE EnvOPlan rEally UndErsTOOd THE sEcrET TO KEEPing OUr sTaff HaPPy Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Mike sMith CeO, COMpany naMe Making their workplace comfortable and enjoyable to be in is a great way to incentivise your staff beyond the monetary. The costs you may incur for improving your office-space maybe considerably lower than those of losing staff, and having to find and train replacements. it is no coincidence that the companies we have worked with all comment on how happy their staff are at work. its a proven fact that a well designed and thought out working environment helps boosts staff morale. THE sTOry BEHind yOUR sUCCess envoplan www.envoplan.co.uk if this email displays incorrectly click here for online version cOnTacT Us Call 020 8997 9656 email [email protected] visiT OUr sHOWrOOM Noble House, Eaton Road Hemel Hempstead, Herts HP2 7UB you have received this email because you have shown an interest in our services. To unscribe click here. find out more about aCtivity based wORking t: 020 8997 9656 e: [email protected] 23. 3.2 Expression Campaign approach Aims: To build awareness of Envoplan brand to target A clients Develop opportunities within identified target market B 24. 3.2 Approach B Brand approach We create emotional connections We bring the benefits of a good working environment to life We create working environments for people to work and be successful in We understand the needs and the fulfilment 25. DM piece 1 of 3 4 page A5 Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Creating an emotional response to the working environment Reception is the face of a business - even if you never go beyond the front desk, youll still take away an impression of the company envoplan Find out more about activity based workingt: 020 8997 9656e: [email protected]: www.envoplan.co.uk its rec envoplan How often have you walked into a reception area and gone wow, i love it. more and more companies are realising the importance of creating a reception space which is not only inviting, but has everyone smiling, even the courier. after all its where you make your first impression. We at envoplan have over 44 years in designing and building reception areas which say wow. to find out how envoplan can create the wow effect call us now on 0800 068 3885 ...its WHere YouLL Make a Lasting First iMPression We had held off investing in our reception area as we didnt know where to start, thanks to Envoplan we love greeting our clients in our fabulous new space. John smith - Company tHinK PeoPLe. innoVate sPaCe. deLiVer suCCess. envoplan out more about activity based working t: 020 8997 9656 e: [email protected] w: www.envoplan.co.uk its not Just a recePtion... 26. DM piece 2 of 3 4 page A5 Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Creating an emotional response to the working environment The meeting place for decision makers - where strategy, planning and business negotiations take place envoplan Find out more about activity based workingt: 020 8997 9656e: [email protected]: www.envoplan.co.uk its bo envoplan signing a deal, negotiating a contract, discussing the future of your company, or networking with colleagues and business associates, your board room is the hub of your business. We understand the importance of making staff, clients, work colleagues feel comfortable, for over 45 years we have been designing boardroom and boardroom furniture which makes everyone feel welcomed. Let envolpan help you to sign your next deal, call us now on 0800 068 3885 We wanted a boardroom that made everyone feel comfortable, whether for internal meetings or clinching a deal with a new client. Envoplan really understood our needs and created the perfect boardroom. John smith - Company ...its WHere YouLL sign tHat neXt big deaL tHinK PeoPLe. innoVate sPaCe. deLiVer suCCess. envoplan out more about activity based working t: 020 8997 9656 e: [email protected] w: www.envoplan.co.uk its not Just a boardrooM... 27. DM piece 3 of 3 4 page A5 Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Creating an emotional response to the working environment What value do businesses put on their most valuable assets, is reflected in the quality of their workspace envoplan Find out more about activity based workingt: 020 8997 9656e: [email protected]: www.envoplan.co.uk envoplan its a proven face that a great work environment increases productivity, reduces staff turnover and boosts staff morale. We at envoplan have over 44 years achieving just that for all our clients. no we are not Hr consultants, we are leaders in designing beautiful, functional, well designed work spaces, we call it activity based Working, you call it the solution to staff happiness. Let envolpan create an environment where staff thrive, call us now on 0800 068 3885 tHinK PeoPLe, innoVate sPaCe, deLiVer suCCess ...its WHere tHe greatest assets oF yoUr bUsiness tHrive We value our staff and place a lot of importance in creating the ideal workstations for them. Envoplan provided the perfect solution. John smith - Company envoplan out more about activity based working t: 020 8997 9656 e: [email protected] w: www.envoplan.co.uk its not Just a workstation... 28. HTML email Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Example of one of the campaign messages - with click throughs to web page for more info ITS NOT JUST A RECEPTION... ITS WHERE YOULL MAKE A LASTING FIRST IMPRESSION How often have you walked into a reception area and gone wow, I love it. More and more companies are realising the importance of creating a reception space which is not only inviting, but has everyone smiling, even the courier. DONT TAkE OuR wORD FOR IT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nam euismod bibendum posuere. MIkE SMITh CEO, COMPANy NAME GALLERY COMMERCIAL ADDING THE wOw FACTOR Think people. innovaTe space. Deliver success. ITs NOT JUsT A RECEPTION... envoplan ITs WHERE YOULL MAKE A LASTING FIRST IMPRESSION How often have you walked into a reception area and gone wow, I love it. More and more companies are realising the importance of creating a reception space which is not only inviting, but has everyone smiling, even the courier. Over the past 45 years Envoplan have been successfully creating beautiful working spaces.Your reception is where you make can make a lasting first impression. It should be a true reflection of your business and professionalism and if it isnt, Envoplan can design and builds one that is. THE WOW FACTOR envoplan www.envoplan.co.uk If this email displays incorrectly click here for online version CONTACT Us Call 020 8997 9656 email [email protected] vIsIT OUR sHOWROOM Noble House, Eaton Road Hemel Hempstead, Herts HP2 7UB You have received this email because you have shown an interest in our services. To unscribe click here. Find out more about ACTIvITy bASEd wORkING T: 020 8997 9656 E: [email protected] 29. 3.3 Expression Campaign approach or support tools Aims: To build awareness of Envoplan brand to target A clients Develop opportunities within identified target market C 30. 3.3 Approach C Brand approach Editorial and softer approach Jargon Busters Solutions seem attainable We understand the concerns, challenges and scale of projects Positioning Envoplan as experts in Project Management 31. DM piece 1: Cover and 1st fold 5 page A5 roll fold Bold and distinctive brand messages Branding Strapline Corporate colours Thumbprint graphic Answering the key questions and concerns of companys planning an office fit-out Positioning Envoplan as experts and sympathetic to the where do I start client journey Our values Design - Throughout the or satisfaction in solving work- Thats why we have a strong and turning out good quali very experienced design st on turning concepts into re and creating products to as work environment. Environmental - We are com environmental awareness a in reducing the environmen including not only manufac we recently achieved the co custody accreditation - bu in and around the office. Service - We do what we sa customers have many times delivering on our promises 02/03 ENVOPLANsTop Tips To planning your workspace ONEwhaT Type of business are you? Envoplan spend the time to get under the skin of your business. 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We care about environment as much turpis, venenatis ac mi id, posuere pul placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. N posuere. Phasellus aliquet enim eu dic neque. Praesent dignissim vitae urna u Call us to discuss Lorem ipsum dolo Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver success. Think people. innovaTe space Envoplan ignissim, leo nec vehicula suscipit, urna sem imperdiet magna, luctus posuere justo nulla nec mi. Suspendisse in justo ornare, gravida, consequat nulla. ALEX mcNAUGHTON CEO, COmPANy NAmE Envoplan ignissim, leo nec vehicula suscipit, urna sem imperdiet magna, luctus uscipit, urna sem imperdiet magna, luctus posuere justo nulla nec mi. kATE WORTHINGTON mANAGING DIRECTOR, COmPANy NAmE Envoplan ignissim, leo nec ve imperdiet magna, luctus pos Suspendisse in justo ornare, mIkE smITH CEO, COmPANy NAmE envoplanenvoplan envoplan Think people. innovaTe space. Deliver success. 10 TOP TIPs To creaTing The perfecT working environmenTm, leo nec vehicula suscipit, urna sem a, luctus posuere justo nulla nec mi. usto ornare, gravida, consequat nulla. NAmE envoplan envoplan 32. DM piece 1: 2nd and 3rd folds 5 page A5 roll fold Our values Design - Throughout the organisation, we take satisfaction in solving work-related design challenges. Thats why we have a strong track record of innovation and turning out good quality, attractive solutions. Our very experienced design staff are working constantly on turning concepts into reality, both improving and creating products to assist people in their work environment. Environmental - We are committed to encouraging environmental awareness and continuous improvement in reducing the environmental impact of our activities, including not only manufacturing processes where we recently achieved the coveted FSC chain of custody accreditation - but also everyday practices in and around the office. Service - We do what we say we will. Sounds basic, but customers have many times thanked us for consistently delivering on our promises. 02/03 uspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna neque ANsing business. Only when at hendrerit ante a mod bibendum posuere. neque. Praesent etur adipiscing elit. TWOhow Do you like working? Hotdesk / Individual workstations / Quiet rooms / Break out areas / Open plan its all about what works for you. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut ultricies. Call us to discuss Lorem ipsum dolor sit amet, consectetur adipiscing elit. THREEhow many people work for you? Now? What about in five or ten years time? Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. FOURhow will The fiT-ouT DisrupT The working of my business? We dont expect you to stop. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut u. Call us to discuss Lorem ipsum dolor sit amet, consectetur adipiscing elit. FIVEwholl manage The projecT? Unless you are lucky enough to have orem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. suspendisse phendrerit ante a commodo Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. sIXwhaT abouT my environmenTal concerns? We care about environment as much as you do. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut ultricies. Call us to discuss Lorem ipsum dolor sit amet. cess. Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver success. Th Envoplan ignissim, leo nec vehicula suscipit, urna sem imperdiet magna, luctus posuere justo nulla nec mi. Suspendisse in justo ornare, gravida, consequat nulla. ALEX mcNAUGHTON CEO, COmPANy NAmE Envoplan ignissim, leo nec vehicula suscipit, posuere justo nulla nec mi. Suspendisse in justo ornare, gravida, consequat nulla. TONy mORGAN DIRECTOR, COmPANy NAmE E i m k menvoplanenvoplan Our values Design - Throughout the organisation, we take satisfaction in solving work-related design challenges. Thats why we have a strong track record of innovation and turning out good quality, attractive solutions. Our very experienced design staff are working constantly on turning concepts into reality, both improving and creating products to assist people in their work environment. Environmental - We are committed to encouraging environmental awareness and continuous improvement in reducing the environmental impact of our activities, including not only manufacturing processes where we recently achieved the coveted FSC chain of custody accreditation - but also everyday practices in and around the office. Service - We do what we say we will. Sounds basic, but customers have many times thanked us for consistently delivering on our promises. 02/03 uspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna neque T-ouT rking of nenatis ac mi id, posuere ommodo. Nullam semper re. Phasellus aliquet enim dignissim vitae urna ut u. nsectetur adipiscing elit. sIXwhaT abouT my environmenTal concerns? We care about environment as much as you do. Duis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a commodo. Nullam semper eu erat eu eleifend. Nam euismod bibendum posuere. Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut ultricies. Call us to discuss Lorem ipsum dolor sit amet. sEVENwhaT is your buDgeT? Its not a dirty word - its your bottom line, and we can help you make the most of it. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id. Up to 25,000: Nullam semper eu erat eu eleifend. Nam euismod bibendum posu. Up to 65,000: Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut ultricies. Over 100,000: Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut ultricies. Call us to discuss Lorem ipsum dolor sit amet, consectetur adipiscing elit. EIGHTwho will Design my workspace space? Envoplan provide a fully inclusive interior design facaility uis quam turpis, venenatis ac mi id, posuere pulvinar est. Suspendisse placerat hendrerit ante a Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. EIGHT.FIVE& builD my furniTure? We manufacture all our own furniture venenatis ac mi id, posuere pulvina. Suspendisse placerat hendrerit ante acommodo. Nullam semper dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut u. Call us to discuss Lorem ipsum dolor sit amet, ipiscing elit. NINEwhaT abouT lighT / access / plannin / waTer / sTorage elecTrics / neTwo / prinTers healTh & safeTy, eTc? TENhow can i choose fiT-ouT company? Its what is most important to you. If you want a professio company that has been in business for over 45 years, has winning credentials suspendisse placerat hendrerit ante a aliquet enim eu dictum porta. Quisque eu urna neque. Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver success. Think people. innovaTe space. Deliver succes Envoplan ignissim, leo nec vehicula suscipit, u imperdiet magna, luctus posuere justo nulla n Suspendisse in justo ornare, gravida, conseq ALEX mcNAUGHTON CEO, COmPANy NAmE Envoplan ignissim, leo nec vehicula suscipit, posuere justo nulla nec mi. Suspendisse in justo ornare, gravida, consequat nulla. TONy mORGAN DIRECTOR, COmPANy NAmE envoplan 33. DM piece 1: 4th fold and back 5 page A5 roll fold nges. vation . Our antly ng vement vities, ere ces ic, but stently placerat hendrerit modo. Nullam erat eu eleifend. od bibendum asellus aliquet tum porta. urna neque y l o. Duis quam Suspendisse od bibendum . Quisque eu urna sEVENwhaT is your buDgeT? Its not a dirty word - its your bottom line, and we can help you make the most of it. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis quam turpis, venenatis ac mi id. Up to 25,000: Nullam semper eu erat eu eleifend. Nam euismod bibendum posu. Up to 65,000: Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut ultricies. Over 100,000: Phasellus aliquet enim eu dictum porta. Quisque eu urna neque. Praesent dignissim vitae urna ut ultricies. Call us to discuss Lorem ipsum dolor sit amet, consectetur adipiscing elit. EIGHTwho will Design my workspace space? Envoplan provide a fully inclusive interior design facaility uis quam turpis, venenatis ac mi id, posuere pulvinar est. 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