TORONTO FC. CANADASPORTS AND EVENT MARKETING

Team members: Team members:

Increase 30% followers on Toronto FC's online social network

Increase the attendance in the stadium by 25% in 2015 season.

Enhance the sales of licensing products in 20% in 2015 season.

Give a better experience for fans, providing discounts in restaurants,

stores, Toronto Fc merchandising and licensing products.

Enhance partnerships to diversify the licensing products

Create a Fan Club program

Luis Eduardo Castillo Guillen#00000001

WHAT?Special program for Toronto FC fans that

offer the opportunity to become a member

of the team. Members help the team

improving its performance, and they get

benefits for that.

WHO?Toronto FC fans, and soccer

lovers who are not Toronto

FC fan yet from Toronto and

GTA.

WHEN?Every game at BMO Field, Toronto FC will

have tenders to enroll new members. The

Toronto FC marketing will make

promotions in soccer events with it

partners and sponsors.

WHERE?Every fan can become a

member at BMO field

(during the games), Toronto

FC Member’s Hall, and in

the events promotion.

WHY?The passion that people have for soccer

and the desire of experiencing a live

soccer in Toronto with the benefits of

have place to go with family to have fun

and to meet other soccer lovers, the

opportunity of watching for free Toronto

FC matches on the screen of BMO when

the team does not play at home, and

other benefits as discounts and gifts.

Multicultural soccer lovers program

WHAT?A special day with family, friends, and with people that

have the same culture and habits. This program is

more than an event for entertainment; it is a way to

connect with people that belong to the same country

and share the same values and interests. One passion

in common is soccer and for now on they will be able

to join and to have this special day once per year.

Besides, Toronto FC would post multilanguage

contents on their online media.

WHEN?In the program, Toronto FC will

perform an event for a

different country every month.

Those events will occur when

Toronto FC does not play.

WHO?People from different origins who

live in Toronto. It is not only

invited to the event who is from

the country of thematic party, but

also who wants to meet the

culture and to have a different

day.

WHERE?This program will take

place at BMO Field.

WHY?The guests will meet people that have

the same background, eat their

traditional food, drink their traditional

beverages, and dance music from

their origin country. As they are

soccer lovers, they will also be able to

play soccer with their children.

THANK YOU AND ENJOY SOCCER!!