The Secret Ingredient to Social Media Success

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

……………………………………………………………………………………

Adam Dince @adamdince

Deluxe Corporation

http://www.youtube.com/deluxecorporation

http://www.linkedin.com/company/deluxe-corporation

http://www.facebook.com/deluxecorp

http://www.twitter.com/deluxecorp

http://www.deluxe.com/

http://plus.google.com/109212745198088572535/posts


Introduction

Understanding the Customer

The Secret Ingredient

Operationalizing Your Social Effort

@adamdince


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Adam Dince @adamdince Director of Earned Media at Deluxe

More than 14 years of experience in online marketing and Web development, both

B2B and B2C

Have helped dozens of Fortune 100 companies as well as small business owners

create the winning online strategies

Contributor To:

@adamdince


www.deluxe.com/blog

@adamdince

http://www.deluxe.com/blog

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved. @adamdince




Buy our New

England

Patriots

Boxer Shorts Did you see

the Patriots

game on

Sunday?

I sure did!

Man, that Tom

Brady is

amazing!

Awkward


www.careerealism.com

@adamdince



www.businessinsider.com

@adamdince


http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/

@adamdince


http://www.incrediblethings.com/home/turn-your-tweets-into-tp/

@adamdince





……………………………………………………………………………………

www.zeromomentoftruth.com


What is the ZMOT?

Interviewed: 5000

shoppers across multiple

verticals

@adamdince


20

First Moment of

Truth

Second Moment of

Truth

Stimulus

At shelf In-store

Experience

@adamdince



A ZMOT is…

@adamdince


Shoppers use a variety of resources before a purchase

@adamdince


And the ZMOT is now most important element

of a purchaser’s decision making

@adamdince


And user-generated social media is one of the

most important factors in the ZMOT

@adamdince


People trust recommendations from other

people over brand messaging

http://www.mediabistro.com/alltwitter/social-recommendations_b52652

@adamdince

Source: fleishmanhillard.com


……………………………………………………………………………………


speakeasyohiou.com

galleryhip.com

janeandjohn.org


And let your customer’s voice be your strongest

social signal

You deliver a product/service that solves a problem

and/or makes the buyer’s life better

@adamdince


Meet Pappy, a rescue dog I fostered and eventually

adopted

@adamdince


When Pappy arrived, he was malnourished,

wouldn’t walk on a leash, scared to venture

outside and refused to leave the couch

@adamdince


I tried everything to help, but nothing worked

@adamdince


After days of failure, I was ready to give up, call

it quits and send Pappy back to the rescue.

@adamdince


Then, a friend recommended I reach out to Crystal

Clear Canine Training.

@adamdince


I read fantastic reviews and hoped that she

could work the same magic with Pappy

@adamdince


Within 90 minutes of working with us, the

progress was incredible

@adamdince


Crystal not only solved my problem, but

also made my life so much better

@adamdince


We are now social advocates of Crystal

and her business

@adamdince


Meet Coco’s Heart Dog Rescue

@adamdince


No professional marketers help them rock

it on Facebook

@adamdince


Haven’t you heard about Facebook 0?

Coco’s hasn’t

@adamdince


Coco’s solves problems, make people’s lives

better and empowers their advocates

@adamdince



@adamdince


https://www.linkedin.com/pulse/article/20140710171109-49465379-

top-3-ways-to-get-more-online-reviews

@adamdince


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© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved. BASIC

@adamdince




That’s my dog

Scrappy

INTERMEDIATE @adamdince


https://rapportive.com/install

BASIC

http://www.connect6.com

@adamdince



http://www.connect6.com/


https://www.youtube.com/watch?v=cwIHSClH8TE



Marketing

The Secret Ingredient to Social Media Success