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Multi- District Empire PETS 7120. 7150, 7170 & 7190 Public Image Top 10 or 10 ways to get your club noticed

Top 10 Public Image Tips for Rotary Clubs

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Page 1: Top 10 Public Image Tips for Rotary Clubs

Multi-District Empire PETS

7120. 7150, 7170 & 7190

Public Image Top 10or 10 ways to get your club noticed

Page 2: Top 10 Public Image Tips for Rotary Clubs

10) Memorable means Consistent

We have a GREAT brand Our clubs are autonomous

but we all share the same values and passion

Using the Rotary Mark helps us share that message

Page 3: Top 10 Public Image Tips for Rotary Clubs

9) Your Phone can be your best Advocate

Photos Video Posting on Social Media

Page 4: Top 10 Public Image Tips for Rotary Clubs

8) Make Photos Fun

Page 5: Top 10 Public Image Tips for Rotary Clubs

7) Staying Active in Social Media

Set up a weekly schedule Have 2 or 3 admins Talk about other organizations you partner

with Use the events feature to generate buzz You cover photo is the most important real

estate Milestones When each member likes a post is shows up

in their newsfeed for a little while When each member shares a post it is on

their home page for all to see

Page 6: Top 10 Public Image Tips for Rotary Clubs

6) Social Goes Beyond Facebook

Add Rotary to your individual profiles on LinkedIn, Instagram, Twitter, Pinterest and more

Share photos or status updates about your activities with your Rotary Club

Page 7: Top 10 Public Image Tips for Rotary Clubs

5) Your Web Site

If you can’t see it clearly on a phone or ipad – it can not be seen

Maintain up to date information

Use the rotary mark google.com/analytics

Page 8: Top 10 Public Image Tips for Rotary Clubs

4) Email / Newsletters

Engaged Rotarians are passionate about what they do and love sharing it

Include an email sign up on your web site.

Lots of different options Mailchimp – free Clubrunner Constant Contact

Page 9: Top 10 Public Image Tips for Rotary Clubs

3) Be friends with the Press

Google your club name “Glens Falls Rotary Club” click on news

Follow up Event Announcements with Post event results

Submit to local calendars, photos collections, etc

http://www.google.com/alerts/

Page 10: Top 10 Public Image Tips for Rotary Clubs

2) Buy ads in your Regional Paper

Artwork – use a caption Titles Body / Copy Contact Info

Page 11: Top 10 Public Image Tips for Rotary Clubs

1) YOU

Page 12: Top 10 Public Image Tips for Rotary Clubs

Resources How to set up an account on Rotary.org

Use the Sign In / Register button, followed by the Create Account button. After answering a few questions, you'll receive an email directing you to activate your account.

From the email, click on the Activate your account link.

Rotary Brand Center https://brandcenter.rotary.org

7190 PR Grant

Page 13: Top 10 Public Image Tips for Rotary Clubs

Brand Center Resources

Page 14: Top 10 Public Image Tips for Rotary Clubs

Materials for your Club

Page 15: Top 10 Public Image Tips for Rotary Clubs

Customize for Your Club

Page 16: Top 10 Public Image Tips for Rotary Clubs

Use Your Photos

Page 17: Top 10 Public Image Tips for Rotary Clubs

How Can I Help? Melissa Ward 518-369-0407 [email protected]