1. I WROTE A RUBYMOTION APP NOW WHAT?

2. ME Internal Automation Hacker @ Skookum Digital Works Charlotte, NC @markrickert.me Github Twitter Web 3. http://github.com/MohawkApps/ 4. Some Top Rankings: BJCP Styles US - Reference #58 Free Beer Judge US - Productivity #15 - Paid US - Overall #526 Paid Checkout Helper US - Business #17 Paid Canada - Business #2 Paid The Show Closer US - Business #27 Paid Textables US - Social Networking #28 Paid aloft US - Weather #37 Top Grossing http://www.appannie.com 5. Where To Start With App Marketing? BEFORE you start writing the app! 6. App Development Lifecycle 7. App Development & Marketing Lifecycle Market PrototypeResearch Validate 8. Likelihood Youll Do Any of These? 0% 25% 50% 75% 100% 125% Research Prototype Validate Design Development Debug Deployment Marketing 9. Start With a Great App Idea! 10. Research: Find competitors What are they doing RIGHT? What are they doing WRONG? How likely is it for a new competitor to emerge? Look at marketplace need. No need = no sales = no profit. Ask friends opinion of the idea Ask some complete strangers on the street 11. Prototype: Use tools to generate a clickable mockup of the app Or use RubyMotion to create an MVP Dont worry about: Bugs Making it pretty Creating an icon or loading screen Do worry about: Can you get the main point of the apps functionality across to a new user? 12. Validate: Ask strangers to use the app Conduct focus groups (if in the budget) Take user feedback seriously Listen to users Ask friends for their opinion Ask family for their opinion Dismiss user struggles Take all user suggestions and implement them Submit this version to the App Store DOs DONTs 13. Now Go Do Your Thing. 14. 40 features and 400 tests later 15. Thinking About Marketing: Have a game plan! TACTICAL / PRACTICAL Execute the game plan! Know when to change the game plan! Be OK with changing the game plan! 16. TACTICAL Game Plan Marketing page on your website? App specific landing page & url? Social Media: Planning to tweet as the app? Facebook page / group? app.net? Know your target market! How will you handle customer support? App review sites Promo code distribution Getting the word out: Twitter / Reddit / Facebook Word of mouth Magazine advertisements Billboards Skywriting? 17. PRACTICAL Game Plan App Development Crash reporting Statistical reporting Sessions / Duration User retention Device type / Carrier Internationalization Localization Accessibility iTunes Connect Icon Keywords Description Screenshots Pricing model Affiliate links 18. Reporting 19. i18n 20. Accessibility 21. Do things RIGHT in iTunesConnect 22. Description: Get someone else to write the app description. Keywords: Think like a customer searching the app store. Use keywords correctly: noaa,wind,skydive - not - noaa, NOAA, wind, winds, skydive, skydiving Do things RIGHT in iTunesConnect 23. Design A Great Icon (or pay someone to do it for you) Weather application Shows different wind altitude data: Speed Direction Temperature Should clearly be about wind Should indicate the idea of an altitude spectrum 24. Design A Great Icon 25. Design A Great Icon 26. Screenshots 27. Screenshots 28. Pricing 29. Affiliate Links 30. Changing the Game Plan Agile Software / Agile Marketing Plan Try new things! Listen to your customers Iterate Release minor updates frequently Play the long game not every app is A Dark Room 31. FIN.