Quick Snapshot

Wk 34 -2013

MCCS

ABP ANANDAPeriod – Wk 34’2013

TG – MF 15+ SEC:ABC CSMarket – West Bengal

Bangla News genre maintaining its # 2 position

Bangla

GEC

Bangla

...

Bangla

Mov.

Bangla

M...0

10

20

30

40

50

40

8

3 1

% Genre Sh

Source : TAM Period : Wk 34’2013

Bengali news genre showing a growth of almost 23% Vs. last year

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

9.0

10.0

7.2

8.8

% Genre Share

Wk 27-34'12 Wk 27-34'13

Source : TAM Period : Wk 27-34Year : 2012 & 2013

ABP Ananda leader in the market

ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS

34%

26%

19%

11% 10%

% Mkt. Share

Wk 27-34'13

Source : TAM Period : Wk 27-34’2013

Among top 20 programmes list of the week, 14 programmes belong to ABP Ananda

ABP Ananda leading in both TG’s

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

77

5 4

2

CS 4+

Reach

in M

n.

ABP Ananda

24 GHANTA

Kolkata TV

News Time

Bangla

RPLUS0

5

10

76

4 4

2

CS 15+

Reach

in M

n.

Source : TAM Period : Wk 27-34’2013

ABP Ananda leading in almost all TAM reported markets

% Market ShareChannel Kol WBrest 1 Mn.+WB .1 to 1 Mn. WB East AI24 GHANTA 22% 31% 39% 27% 27% 27%ABP Ananda 32% 34% 40% 34% 35% 34%Kolkata TV 22% 21% 7% 18% 18% 18%News Time Bangla 9% 13% 13% 11% 11% 11%RPLUS 14% 1% 1% 10% 10% 10%

Source : TAM Period : Wk 27-34’2013

ABP Ananda performing on News Bulletin ,Sports

Magazines, Interviews/discussion & Talk

Shows

Source : TAM Period : Wk 34’2013 Analysis : Sub Genre GRPs

Share % within each sub-genre

24 Ghanta scored on Interviews/Portraits/discussions & Reviews Reports

Genre24 GHANTA

ABP Ananda

News Time Bangla

RPLUS

News Bulletin 29% 41% 20% 9%Interviews/Portraits/Discussions 47% 46% 0% 7%Cartoons/Animation 0% 8% 92% 0%Sports Magazines 30% 32% 32% 6%Reviews/Reports 85% 11% 0% 4%

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