10 TIPSTO BUILD YOUR BRAND

INTRODUCTIONBUILDING YOUR BRAND CONCLUSIONS

INTRODUCTIONBranding is just as important for business. Branding is a way of defining your business to yourself, your team and your external audiences.

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DEFINE YOUR BRAND

Your brand should promote your business, connect with your customer base and differentiate you in the market.

THINK OF IT AS A PERSON

When you're building a brand it's vital to have an understanding of what you are proposing. Think of your brand as a person having its own personality.

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WHAT’S THE DRIVING FORCE OF YOUR BRAND

What does your brand believe in, what is it's purpose and who its brand heroes are. These things can help establish your brand positioning.

BUILD RELATIONSHIPS WITH CUSTOMERS

Create trust with honest branding. Be clear who your company is and be true to the values that drive it every day.

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BE POLITE IN A CONVERSATION WITH CUSTOMERS

This will help reinforce the business character and clarify its offering so customers are aware exactly what to expect from the product or service.

DON’T REPEAT THE SAME MESSAGE

Aim to make your key messages work together to build a coherent identity.

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DON’T TRY TO MIMIC. KEEP YOUR IDENTITY.

Try and carve out your own distinctive identity.

BE INNOVATIVE, BOLD AND DARING

Don’t let the large number of bureaucracy prevent you from being flexible and daring for your brand.

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PROMOTE YOUR BRAND AMONG CUSTOMERS

Promotions are an opportunity to reinforce your brand mission. Don't lose your pride or dilute your brand positioning with indiscriminate discounting.

STAMP YOUR LOGO

The old way of stamping your logo on everything won't do harm for your brand.

CONCLUSIONThe benefits that a strategically defined brand is that it bring customers who share the same values and beliefs of the brand. It can also give you the ideal platform from which to extend your offering or range.

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