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Milind KHAMKAR Sr. Director Information Solutions
India & South Asia
Sanofi India Limited
The Problem Statement
1. You are transferred to a new location or on a public holiday you or your
family member needs an emergency healthcare. What will you do?
2. You are on vacation with family, travelling to some unknown location and
you need an emergency healthcare attention . What will you do?
3. You are looking for a second opinion for your ailment. What will you do?
To address one of the fundamental unmet healthcare need of the
society with the support of deep and diversely spread & well
established technology platform from trusted sources. ‘Find & Reach the HCP’
The SolutionW
hat w
ill y
ou d
o ? … Go to a neighbor
… Call a friend / colleague
… Contact family doctor
… Go to nearest pharmacy
… Google it
Call a
TOLL FREE
service
‘FIND &
REACH
the
HCP’
1-800-120-HCP
The Constraints1. HCP database with basic contact information
2. HCP consent to ensure compliance with regulations and law of
the land
3. Geographical coverage of HCP database and TOLL FREE service
4. Up to date maintenance and management of records
5. Accessibility and inter-operator ability of the TOLL FREE number
6. Call volume management
7. Setting right expectations of all stakeholders
Implementation Steps
BUILD• Robust Infra.• HCP database• HCP consent • TOLL FREE #• Back office
PUBLISH• Awareness • Engagement• Value
proposition
SUSTAIN• Accessibility• Uninterrupted
Service • Scalability
Technologies Used1. Robust and High capacity Infrastructure – Connect,
Compute and Storage
2. Scalable Database to take care of Volume and
Velocity
3. Discovery, query management and search tool
4. Document management
5. TOLL FREE service
TELCO - Increase in numbers of calls and callers
HCP – Increase footfall and streamlined appointment process
Consumer – find and reach the HCP with easy appointment process
Robust and up to date HCP database for Healthcare ecosystem
Outcomes
Thank you