Workshop Objectives

• What is employer branding?• Why does it matter?• Developing and sustaining a top

employer brand• Takeaways for quick wins

Why Employer Branding Matters

Setting the Foundation

87% of companies believe a clearly defined strategy is the key to achieving employer branding objectives

ONLY 10% have a strategy

Define the WHY for your organization

Research Methodology & Tools

Know Your Competition

• EVP• Brand Personality• Social Media Strategy• SEO• Awards• Employer Brand PR• Glassdoor• Benchmark

Making an emotional connection.

Activation

www.bluivygroup.com

A Starting Point

Quick Wins

• Social Media links on all assets• Awards clearly listed on all Social Careers sites• User experience on careers site• Video assets deployed to Social Media• Branding on all Social Assets• Direct links on Social Assets to Careers site