Craig Ringland  Senior Education Services Consultant

 LinkedIn, London

Stand out, stay ahead & showcase your expertize with LinkedIn Recruiter Certification

Example presentation

Meet Alex Alex is our Recruitment hero! Why? 1.5x more InMails accepted Impacts 1.7x more hires*

*Than non-certified peers

Example presentation So what did Alex do to stand out

in an ecosystem with over 2 million Recruiters?

•  Like Alex, what can you do to stand out?

•  LinkedIn Certified Professional – Recruiter

•  What does the learning cover

•  Learning options available to you

•  What will the Certification exam measure

•  Getting ready for the exam

•  Chalhoub Group – a Certification Success!

Let’s find out how!

Advance your career Enhance your knowledge and credibility to become a trusted advisor to business partners and colleagues.

Stand out The ONLY credential that differentiates you as an expert to your LinkedIn network.

Become an expert Validate your skills in finding, engaging and managing talent effectively.

Our team has effectively been able to take our company recruiter savings from thousands to millions in a year after Recruiter Certification. We have been able to fill our higher-profile roles in less than 60 days and have

seen an increase in our quality of hires.

 Kelly Bryant  Senior Recruiter/Talent Advisor

 LivaNova

What does Certification learning cover?

Find

All aspects from Guided Search,

Boolean supported fields, activity filters,

refinement facets and Spotlights.

Engage

Pipeline

Understand how your brand can impact your recruiting effectiveness

combined with best practices when crafting

InMail messages.

Diving into the value of Pipelining. Understand

features and functionalities available

to you through Sources, Tags,

Statuses and Import Candidates.

Organization, Collaboration and Efficiency. Making the most of Projects, Search Alerts, InMail templates

creating greater tool efficiencies.

Organize

Post

Understand the most effective way to manage

jobs slots to achieve optimal results and reach across the LinkedIn Jobs

network.

Preparing for Certification?

Learning options just got sweeter!

Option 1: Online Learning via The Certification Curriculum

Build your skills with the Learning Center

Tutorials

Modular, targeted tutorials focusing on LinkedIn Recruiters

powerful features and functionality.

Tip Sheets

Fine-tune your knowledge of specific

LinkedIn Recruiter features by reading how

LinkedIn experts use them.

Webinars

Learn foundational and advanced tips using

LinkedIn Recruiter with sessions hosted by our

LinkedIn experts.

Option 2: Classroom Learning with Firefly Educate

•  2 day interactive workshop delivered by Firefly Educate

•  Facilitators are all LinkedIn Recruiter Certified and trained by LinkedIn

•  Classes are hosted across selected North America and EMEA locations

•  Price: $1,495 per participant

•  Attendees will also receive a 50% discount voucher for the LinkedIn Recruiter Certification exam

•  www.fireflyeducate.com/linkedin

For Corporate Recruiters

•  1 day interactive workshop delivered by Firefly Educate

•  Facilitators are all LinkedIn Recruiter Certified and trained by LinkedIn

•  Classes are hosted across selected North America and EMEA locations

•  Price: $995 per participant

•  Attendees will also receive a 50% discount voucher for the LinkedIn Recruiter Certification exam

•  www.fireflyeducate.com/linkedin

For Agency Recruiters

Identifying Talent!

Engaging Talent!

Building a Talent

Pipeline!

Jobs !

Organization &

Collaboration!

What will the exam measure

Complete Register and take the 90 min exam at a testing facility or remotely via online proctoring. Once you pass, you’re Certified!

Prepare Study and practice. Use the Certification curriculum and assessment to develop your Recruiter skills and prepare for the exam.

Build your foundation. Successful certified professionals have 1-2 years of recruiting experience, and at least 6 months using LinkedIn Recruiter.

Get Certified in 3 steps

Confirm you’re ready – Advanced Knowledge Check

Circle back and review your results highlighting areas of additional focus

Now you’re ready – time to register!

Register via the Talent Solutions Learning centre

Register via the Certification microsite www.certification.linkedin.com

Create your Test Taker account

Choose to test Online or Onsite

Select your date and time

Register with either your Certification voucher or pay by Credit Card (USD $199)

•  Both online and onsite exams will be fully proctored.

•  Questions: May include, but not limited to, multiple choice and matching questions.

•  Length: You will have 90 minutes and questions will vary between 60 and 70 questions.

•  Big Tip: It’s a Best Practice exam so do read the questions carefully!

•  Your results will be immediate at the end of the exam.

•  Your Certification will be valid for two years.

It’s exam time! What to expect

Let’s Practice!

  Your hiring manager has just informed you she needs to hire six new sales associates by the end of the month. You decide to target external prospects who might already be familiar with your company as a way to potentially speed up the process.

  Which three different Spotlights should be used to target members who may already know your company? (Choose 3)

  1. Who Your Competitors Target   2. Who Hasn’t Changed Roles in a Few Years   3. Past Applicants   4. Who’s Open to New Opportunities   5. Who has Company Connections   6. Who’s Engaged with Your Talent Brand

Question 1

  Given the following poorly performing InMail message:   Hello,   I am an internal Recruiter with Enigma, Inc. We’re a growing firm with 23 locations across the U.S. and are actively planning for global

expansion.

  I found your profile on LinkedIn and am writing to see if you would be open to speaking about a Technical Recruiter opportunity.

  Here is the link to the job posting : www.samplejobposting.com

  How can this InMail message be improved?

  1. remove the introduction paragraph   2. remove the link to the job posting   3. include a request for a resume   4. include the salary for the Technical Recruiter opportunity

Question 2

  You have posted a job for a Product Marketing Manager. The ideal candidate would have a mix of Marketing and Engineering experience Your applicants have solid Marketing experience but not the Engineering experience that you are looking for.

  Which action should you take to ensure that your job is being displayed to the right audience?

  1. Share your job posting to Engineering groups on LinkedIn.com

  2. Add three Job Functions to your job posting that are a mixture of Marketing and Engineering

  3. Change the job title to Product Marketing Manager – Engineering Experience Preferred

  4. Change the Job Function field to only Engineering to ensure that the opening is being shown to Engineering talent

Question 3

  What are four benefits of building a pipeline of talent in Recruiter? (Select 4)

  1. getting feedback from hiring managers

  2. organizing, tracking and nurturing leads

  3. transforming leads into up-to-date profiles

  4. building a world class active candidate pool

  5. centralizing all of your leads in one place and tracking them

  6. synchronizing your team and avoiding duplication of effort

Question 4

  You have a new Recruiter user on your team and you want to see how they are performing with their LinkedIn Recruiter. You pull their usage from LinkedIn Recruiter reports for the last 30 days and you see the following:

  Days Visited: 8   Searches Performed: 15   Profiles Viewed: 27   InMails Sent: 230   InMail Response Rate: 6%   Given the above information which data point should you recommend your new recruiter focus on to increase their InMail Response

Rate?

  1. increase InMail messages sent

  2. be in the tool more often

  3. increase template use

  4. review profiles prior to messaging

Question 5

 Presenter’s Name  Presenter’s title, Company

Short titles are more memorable Thank You!

www.certification.linkedin.com