w w w . s e l f o p p o r t u n i t y . c o m @BrianMedina

American SniperLaser Targeted Search Engine Marketing & Job Advertising

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How Do We Target These Candidates?

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Chartwells - Recruitment Landing Pages

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The Average Cost

Per Click is $0.93!

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Keyword ClicksImpression

s CTR Avg. CPC

Total Search 1521 413,694 0.37% $0.93

food service manager job 107 15,496 0.69% $1.33

food management jobs 106 20,106 0.53% $0.51

+food +service +jobs 76 9,087 0.84% $0.73

food service director 53 3,051 1.74% $1.23

Chartwells foodservice 44 838 5.25% $0.61

+food +service +director 43 3,686 1.17% $0.91

food service director jobs 37 5,039 0.73% $0.99

food services management 34 3,837 0.89% $1.49

+food +service +job 34 5,012 0.68% $0.90

'+food +service +manager 31 7,708 0.40% $0.50

food service manager jobs 28 2,544 1.10% $0.95

food service managers 24 2,390 1.00% $1.26

+dining +services +jobs 24 1,150 2.09% $1.03

food service director job 22 3,863 0.57% $0.77

"food service director jobs" 22 3,261 0.67% $0.70

food services manager 17 2,133 0.80% $0.74

"food service manager jobs" 17 3,344 0.51% $0.49

director of dining service 17 1,135 1.50% $1.04

food service management 15 2,427 0.62% $0.92

food service management jobs 14 1,454 0.96% $0.59

compass chartwells 14 409 3.42% $0.73

Chartwells School dining services 14 265 5.28% $0.62

chartwells school dining services 13 503 2.58% $0.64

Cost Per Click Statistics

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Top Performing Ad Copy Oct. – Dec. 2014

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Google Pay Per Click Advertising

• Keyword targeted ads for specific job titles

• Above SimplyHired, CareerBuilder, Indeed and Monster

• Employment branding

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Top

Result on

Paid

Second on

Paid &

Fourth on

Organic

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Responsive Design Landing Pages

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Campaign Results

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Steps To Place an Ad

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Step 1: Create a login – on Google Adwords

Step 2: Target a geographic region

Step 3: Set your daily budget

Step 4: Control how much you spend

per click on your ad

Step 5: Create ad(s)

Step 6: Select keywords

Step 7: Enter billing information

Done! Now your ad should be running

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Example Job Ad

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Cool Adword Tools & Bonus SEO Tools

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http://adwords.google.com/KeywordPlanner?hl=en

http://www.google.com/analytics/

http://www.screamingfrog.co.uk/ https://ahrefs.com/

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Social Media Advertising Facebook & Twitter

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• Allocate budget for

Facebook/Twitter

advertising

• Target key demographics by

area, job title, and employer

• Direct ads to landing page

or job posting

• Custom audience targeting

utilizing existing emails in

your database

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Now This Is When You Applaud!!

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Brian@SelfOpportunity.com

@BrianMedina