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Your Business Model Generation Canvas – The Nine Building Blocks Your Value Proposition Canvas -- Customer Fit between Value & Customer Segments
10/18/16 www.jasperwelch.org Thx E7 Systems
1. Customer segments 2. Value proposition 3. Channels 4. Customer
relationships 5. Revenue streams 6. Key resources 7. Key activities 8. Key partnerships 9. Cost structure
10/18/16 www.jasperwelch.org Thx E7 Systems
! Steve Blank – Lean Launch Pad ! Eric Reis – Lean Business ! Ash Maurya – Lean Business Canvas ! Eric Osterwalder – Business Model
Canvas
10/18/16 www.jasperwelch.org Thx E7 Systems
! Find assumptions ! Prioritize risk ! Hypothesize ! Devise Experiments ! Conduct experiments ! Revise Model
10/18/16 www.jasperwelch.org Thx E7 Systems
! Visual – Team Friendly
! Fast & Repeatable ! Iterative ! Flexible ◦ Startup or existing
enterprise ◦ New product or
whole business. ! Design Thinking
10/18/16 www.jasperwelch.org Thx E7 Systems
! Tonight you’ll answer: What is your value proposition? ◦ What is the problem you are solving? ◦ Why will someone pay you for this? ◦ What is your ideal customer fit?
10/18/16 www.jasperwelch.org Thx E7 Systems
Cost Structure Your Body text
Revenue Streams Your Body text
Key Partners Your Body text
Key Activities Your Body text
Key Resources Your Body text
Value Proposition How do you add Value?
Customer Relationship Your Body text
Channels Your Body text
Customer Segments Customer Personas
Business Model Canvas Leading Edge Template 18-February-2015
Iteration #2
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Value Proposition? Products? Services?
Solving Customer Pains?
Providing Customer Gains? Benefits to your
Customers?
Customer Segments?
Target Audiences What do you
customers need to do?
Their pains? Their gains?
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10/18/16 www.jasperwelch.org Thx E7 Systems
10/18/16 www.jasperwelch.org Thx E7 Systems
10/18/16 www.jasperwelch.org Thx E7 Systems
Write a brief response to the following questions.
1. How do you acquire customers?
2. After you have landed a new customer, how do you plan to relate to that customer and manage the relationship (if at all)?
3. How do you charge your customers? What is your revenue model?
4. How much do you charge your customers? Can you calculate your revenues for the next month, quarter and year?
5. What assets are available to you or under your control?
10/18/16 www.jasperwelch.org Thx E7 Systems
6. Who are your key partners?
7. What key activities do you need to engage in to deliver your value proposition?
8. What are your fixed costs?
9. What are your variable costs? Can you calculate your total cost for the next month, quarter and year?
10. Does your revenue forecast demonstrate increased profitability towards the end of the forecast period?
10/18/16 www.jasperwelch.org Thx E7 Systems
! Read Value Proposition & Customer Segments and interaction of the nine (9) BMC building blocks
! Read NxLevel Text pp (to be announced) ! Answer: What is your Customer Fit? i.e Your customers
Jobs (need to do) fitting your Products & Services ◦ What is the problem you are solving? ◦ Why will someone pay you for this?
◦ What are your customers substituting for your products & services? Who else (competitors) or they using
10/18/16 www.jasperwelch.org Thx E7 Systems
! Instructors ◦ Jasper Welch " [email protected] " 970-749-2070
◦ Terryl Peterson " [email protected] " 970-247-1505
! SBDC Office – Joe Keck and Mary Shepard
! [email protected] ! [email protected] ! 970-247-7009
10/18/16 www.jasperwelch.org Thx E7 Systems
