Promoting events is something anybody looking to build their personal brand should pursue. Whenever youre looking to make an impression on people, it always helps to have those people together with you. Creating and organizing events is one of the keys to creating a personal brand: its how youll differentiate whether or not youre able to walk the talk for others. There are few things better for that then crafting an energetic room with brilliant ideas and people.Whos your audience?The first step towards successful event promotion is having a good product that fits in with the audience youre targeting.You should be as excited hosting the event as people should be in coming. Aim high for speakers.While youre in the planning stage, aim high with the speakers! Theyre going to be the main draw for your event, so make sure you get a list together of your perfect speakers, and make sure you reach out to all of them.Reach out to local influencers.Now that you have a perfectly tailored event with awesome speakers, it should be easy to define and reach out to influencers in the area. Invite them and their groups to come out to the event with personalized promo codes. Be generous with group discounts for people you know will spread the word: if your event is something youve positioned to be awesome for their audience.Stress exclusivity and time pressure.When youre talking with influencers and potential attendees, stress the time pressure of limited tickets, and tiered pricing, as well as the exclusivity of any promo codes or discounts you offer, and the exclusivity of the event itself. Create a community of followers.Now that you have a bunch of attendees who show up, make sure you put on a great event! Its easier said than done, but prepare for anything beforehand. Make sure the event has the energy it needs to have to be magical.