blog.getsocial.io http://blog.getsocial.io/5-things-you-can-do-with-getsocial/#gs.b18c13e6f4eb410d9977735f48671d16

João Romão Dezembro 16,2014

5 things you can do with GetSocial

Social media marketing is a tough space. It’s brutal. Every time you Google social media tools or how-to guidesyou get these long posts on “47 tools” or “61 software” that will help you achieve your goals.

In this crowd, it’s hard to make yourself visible and let potential users know who you are and what you do. In thispost, my goal is to give you a quick glance of what you can achieve with GetSocial.

Feel free to reach out and provide feedback on our tools as your feedback will help us build a better product. Let’sget started.

As context, hundreds of companies from every size and segment use GetSocial. Having said that, we find that oursoftware is most effective in the e-Commerce & Content verticals. Newspapers, in particular, work great for us(we’ll soon drill down on this data in our blog).

Regardless of your site’s size or segment, there are some core functionalities that are commonly used inGetSocial. Here’s a quick overview on 5 of them:

1) Custom Sharing Actions: Yes, GetSocial is all about sharing. Unlike our competition, we offer the option ofcreating your own sharing buttons. Sometimes people need a different way to express themselves.‘Agree/Disagree’ buttons might make more sense on an online newspaper than a Like Button. When your usersclick on these buttons they create a personalized story on Facebook, with their chosen action.

Easily create over 70+ expressions

2) Comparing User Behavior: For us, a social user is someone who has shared at least once on your website.And for us, it’s paramount that you understand the difference between social users and non-social users. On theusers section you’re able to compare visits per user and page views per user. You can also measure the impact ofyour shares through leads per user and leads per share.

See how social users perform comparing to non-social users

3) Tracking user sharing: Several tools tell you what’s being shared. We tell you who’s sharing. By identifyingyour users you’ll be able to fully comprehend social media on a user-level, see which users are sharing the mostand how they’re generating traffic and conversions, and find your true influencers (see also: 3 Reasons you’relooking for the wrong influencers)

Identify the true influencers: those who generate traffic and conversions

4) Tracking social networks’ performance : In social media, you need data to understand where to invest yourtime and money. GetSocial tracks traffic generation and conversions on each social network you use. This way,you’ll understand which networks or efforts are driving your business.

Organize your social media investment based on returns of each network

5) Measuring Copy & Paste sharing: Tracking shares from social sharing buttons is great, but there are loads ofusers who share by copying and pasting the URL in the address bar. GetSocial tracks this sharing behavior andreports it along with shares on social networks.

Track different ways of sharing

We hope we’re building a great product and that it goes in line with your social media needs.

How do you think we could improve in GetSocial?