A2 Music Video Evaluation

Vanessa Gutowski - Smith

Question 1:In what way does your media product use, develop or challenge forms and conventions of real media products?

Close up shots:Katy Perry – Fireworks

Nicki Minaj, Cassie – The Boys

Dance routines and Fashionable clothing and locations:Justin Bieber – As long as you love me

Britney Spears - Piece of me

Rock Genre

(Left) Billy Talent – Rusted from the rain

(Above) ACDC - Highway to Hell

Goodwin’s Theory – the 8 main principles1. Links between Lyrics and Visuals2. Links between Music and Visuals

(Complimentary, Contradiction or Amplification)

3. Genre characteristics4. Intertextual references5. Notions of Looking (Objectification of

women)6. Voyeurism (Direct gaze, other people

looking at artists, insight into artists life, screens and mirrors)

7. Demands of the Record Label (Representation of the artist)

8. Performance based, Narrative based or Concept based music videos.

Example of 1. Lyric = “shout”

Example of 5

Example of 6, 8 and 3

Goodwin’s Theory that I have used:

1. Links between Lyrics and Visuals2. Links between Music and Visuals (Complimentary, Contradiction or Amplification)3. Genre characteristics4. Intertextual references5. Notions of Looking (Objectification of women)6. Voyeurism (Direct gaze, other people looking at artists, insight into artists life, screens and mirrors)7. Demands of the Record Label (Representation of the artist)8. Performance based, Narrative based or Concept based music videos.

Theory 1 and 3 – Links between the lyrics (She bruises) and visuals (bruise on face). In this image there are also alternative genre conventions as I have added darkness to the clip by my male covering up the bruise (symbol of their love loss) with makeup.

Theory 8 – There is a concept and a theme to my music video.

• Insert a slide of two music videos that are the same but different

Unconventional of other genres

Creative

• Insert clip of the reverse section of the music video

Images of the shot types I have used and blank facial expressions

Creepy locations.

Album titleReviews

Band name

Main Image

Website links

Record Labels

Awards

Release Date

Album title

Band name

Main Image

Website links

Record Labels

Release Date

My Album AdvertA Real Album Advert

Question 2:How effective is the combination of

your main product and ancillary texts?

Theme: Symbols of Control

Theme: Symbols of Control

Question 3:What have you learned from your

audience feedback?

http://www.voki.com/pickup.php?scid=9298955&height=267&width=200

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Question 4:How did you use new media technologies

in the construction and research, planning and evaluation stages?

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Planning and Research

Insert my timetoast

Construction stages

Evaluation

New technologies used in my ancillary tasks