What’s'Happening'on'Facebook…''Suggested(Videos''What'It'Is(The$number$of$videos$in$people’s$Facebook$feeds$has$grown$360%$over$the$past$year.$This$has$led$Facebook$to$add$a$“Suggested$Videos”$feed$to$mobile$devices.$$

When$a$user$clicks$to$watch$a$News$Feed$video,$a$“Suggested$Videos’$feed$of$similar$videos$will$appear$below.$The$original$video$will$autoGplay$while$users$conHnue$to$scroll$through$the$recommended$videos,$some$of$which$may$be$video$ads.$The$goal$of$the$new$feature$is$to$create$a$more$immersive$video$experience$where$people$can$easily$watch$mulHple$videos.$$What$Facebook$is$doing$differently$is$sharing$the$revenue$from$these$ads$with$the$media$companies.$While$currently$being$tested,$once$official,$45%$of$the$revenue$will$go$to$Facebook$and$55%$to$the$media$companies.$$$Publishers$currently$involved$in$the$test$include$The$NBA,$Fox$Sports,$Funny$or$Die$and$Hearst.$$$Brand'Applica:on'$The$brand$impact$of$this$new$feature$is$unclear,$as$Facebook$is$currently$tesHng$“Suggested$Videos”$with$publishers$–$not$brands$(yet).$Publishers,$however,$can$benefit$greatly$from$this$feature,$as$it’s$the$first$Hme$that$Facebook$has$shared$video$revenue.$AddiHonally,$this$will$be$a$new$outlet$for$video$content$to$be$shared$to$an$already$engaged$and$interestGtargeted$audience.$The$video$feeds$are$expected$to$autoGplay,$increasing$the$opportunity$for$publishers$to$have$their$message$heard.$$$

Cost-Per-View((CPV)(Bidding(''What'It'Is(CostGperGview$bidding$is$now$available$for$video$adverHsers$using$Facebook’s$Video$Views$objecHve.$This$approach$is$best$used$for$brands$and$adverHsers$who$value$video$views$as$their$ulHmate$campaign$objecHve.$CPV$buying$allows$adverHsers$to$buy$10Gsecond$views$on$Facebook,$capping$the$average$cost$per$10$seconds$a$video$ad$is$viewed.$$$In$adding$this$feature,$Facebook$is$aiming$to$give$adverHsers$control$over$how$they$buy$based$on$results$that$are$important$to$them.$The$pla[orm$sHll$believes$their$current$brand$buying$capabiliHes,$which$include$reach$and$frequency$buying$and$aucHon$opHmized$for$video$views$(oCPM),$to$be$the$best$methods$of$buying$for$opHmal$reach$and$driving$brand$impact.$$

Brand'Applica:on'$If$running$a$video$ad$campaign$where$price$certainty$is$a$priority,$CPV$buying$is$an$opHon$the$brand$should$explore$and$test$its$impact.$However,$it’s$typically$recommended$that$most$campaigns$focus$on$reach$and$frequency$and$oCPM$bid$strategy,$as$these$provide$more$valued$measurements.$$$