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The Future of social

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@timfuell@jibbajabbapods

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www.timfuell.ceoFlog your Blog

Why Blogging should be at the heart of your content marketing strategyBLOGJibba Jabba Content creation company - Content that creates conversationsRadio, Podcasts, Short-form video, social media management including BloggingNearly 20 years writing online. Started as a print journalist but online content since the days of dial-up. WiFi frustrations1Join in the conversation

@timfuell@jibbajabbapods

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uk.linkedin.com/in/timfuell

www.timfuell.ceoOnce you are blogging

Assess & re-assessDefine and record your strategyCheck you are matching it.

LearnDevelopEvaluate

Whybloggingfor business needs to be at the hub ofyourbrand messaging.BLOGApologies to those who think they understand about blogging. Important if are blogging that you constantly re-asses, define and record your strategy and check you are matching it.The wonderful but often difficult thing about working in social media is that every day something is changing. It is one of the most dynamic industry sectors in the modern world, which means you have to keep learning, keep developing and keep re-evaluating your offering to stay at the top of the tree.We are going to go through From the definition of ablogto what content you should be creating and how you can promote that to reach new audiences and potential customers,Whybloggingfor business needs to be at the hub ofyourbrand messaging.All about the BLOG

2Join in the conversation

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www.timfuell.ceoBlog? What does that mean?

Web Log not necessarily an online diary

"A series of articles in time publication order created either by an individual or a small group of people."

"Not just a news site

But

A place to discuss and expand the debate"BLOGblogs are now far more, lying at the heart of the world's leading news outlets and corporate brands.

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@timfuell@jibbajabbapods

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www.timfuell.ceoA blog is...

The perfect way to impart your knowledge, expertise and have a bit of fun.

You don't need to be a great speakerOr a great presenter.BLOG4Join in the conversation

@timfuell@jibbajabbapods

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www.timfuell.ceoThe best blogs?

1.The Huffington Post - http://www.huffingtonpost.com2. Buzzfeed - http://www.buzzfeed.com3. The Verge - http://www.theverge.com/4. Mashable! - http://mashable.com5. Business Insider - http://www.businessinsider.com6. Gawker - http://www.gawker.com7. Deadspin - http://www.deadspin.com8. TechCrunch - http://www.techcrunch.com9. Gizmodo - http://www.gizmodo.com10. Ars Technica - http://arstechnica.comBLOG

Technorati was once the gateway into the blogosphere. It was one of the few directories we ever truly used on a consistent basis. On May 29th, 2014, without any announcement, Technorati removed its massive index of blogs, which was segmented by category.Although their directory of hundreds of millions of blogs is gone, removed to enable them to better focus on their ad network, I thought it interesting to save Technoratis final list of the top 100 blogs. This list was last updated in late May, 2014.

Many news sites like BBC like Guardian are now set up to mimic a blog, such is their success.

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www.timfuell.ceoBlogs are diverse

Anybody can blog

...and lots of nobodies do.

The key is to create a good blog,

so that people take notice

and you rise from the cluster of nobodiesBLOGdepends on your company, your product / service and the audience you want to attract as to .

6Join in the conversation

@timfuell@jibbajabbapods

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www.timfuell.ceoWhat type of blog?

BLOG

depends on your company, your product / service and the audience you want to attract as to . With thanks to the Bristol Blogosphere Survey 2010 www.ministryofinsights.com

7Join in the conversation

@timfuell@jibbajabbapods

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www.timfuell.ceoLove content not just words

ImagesAudioVideo

Images Tweets 5 times the engagement rate if imageVideo - 1 minute video worth 1.8 billion wordsWords still important too.

Great content rather than contented content.

BLOG

Nice articles win audiences but content is about images, audio and video as well and your blog should be too. Combos - InfographicsMan 200,000 years old and only 5500 years ago we invented alphabets!Tweets 5 times the engagement rate if imageForrester = 1 minute video worth 1.8 billion words more memorableWords still important too. Great content rather than contented content.

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www.timfuell.ceoStuck for ideas

Swipe files

HubSpots Blog topic generator http://www.hubspot.com/blog-topic-generator

BLOG

9Join in the conversation

@timfuell@jibbajabbapods

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CrowdSource ideas

Friday Facebook post

Google Survey

Competitive research

BLOG10Join in the conversation

@timfuell@jibbajabbapods

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www.timfuell.ceoQuality is Key

Google Pandaquality on-site content

Think Content Quality Quantity Uniqueness Freshness Written for Users

BLOGquality on-site content at its core. Google claims latest version and new update due before Christmas designed to help small brands.Quantity (500 words) at least 300

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Key elements of your blog strategy?

BLOGYour blog should be the heart of your brand messaging, like a light to a moth attracting new and different potential customers each and every day.

Not just blog strategy it is social strategy, customer comms and in fact all marketing should be driven from or to your blog.

12Join in the conversation

@timfuell@jibbajabbapods

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www.timfuell.ceoOpen to new audiences - Building your hub

IdeaBlog ArticleInfographicSocialOutdoor AdvertisingAdvertorialPress Release

BLOGNot just blog strategy it is social strategy, customer comms and in fact all marketing should be driven from or to your blog.slightly different hooks - new audiences Want to open to them and hook them13Join in the conversation

@timfuell@jibbajabbapods

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www.timfuell.ceoOpen to new audiences - Building your hub

Drive them all back to your blog for the full information.Sharing keyBranding on everything

BLOGFunnel the customers in to your hub.Sharing key - word of mouthWhich means branding on everything you do is important so they know where to come.Colour / logo / naming14Join in the conversation

@timfuell@jibbajabbapods

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Measure that !

Google AnalyticsTracking links in social

BLOGGoogle Analytics - iDashboard iphone appTracking links in social - short URLs

15Join in the conversation

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www.timfuell.ceoGet social

Great content needs to be seen and heard

Cross referencing / cross platformAccess people rather than poundsAll about the social - 2-way operation inform and learn.Gamification make it fun!

BLOGSocial media is your friend and free marketing tool. Use it.16Join in the conversation

@timfuell@jibbajabbapods

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www.timfuell.ceoGet social

Not as easy as it used to be

Paid promotionsFacebook AdsPromoted TweetsContent syndication (Taboola / Disqus / Outbrain)

Facebook organic reach down to just 6%

Fewer than half of Twitter users visit the platform every day

The half life of a Tweet us just 24 minutes

For Facebook post half life is 90 minutes

Scheduling toolsBufferApp / HootSuite / Scredible

BLOGFacebook organic reach down to just 6% - AdAgeFewer than half of Twitter users visit the platform every day Pew ResearchThe half life of a Tweet us just 24 minutesFor Facebook post half life is 90 minutes - Wisemetrics

17Join in the conversation

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Flogging your blog is not actually about monetising your blog - that may be a pleasant spin-off.

Flogging your blog is about using your blog as a content hub to leverage awareness, traffic and authority to help you in your sales elsewhere.

BLOGFlogging your blog is not actually about monetising your blog - that