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This is a LogicClassroom I originally created when I was the Marketing Services Manager at Boston Logic. I posted the original slideshow to the BL Slideshare account in June of 2012; it has received over 2,080 views to-date. (see it here: http://www.slideshare.net/BostonLogic/monitoring-social-media-with-listening-channels-logicclassroom) The slideshow was so popular, it was selected by a Slideshare curator to be in the "Featured" gallery on the Slideshare home page. Due to social buzz, it was also featured in the "Hot on Facebook" gallery. As a result of being featured, I was contacted by the Internet Marketing Club (www.internetmarketingclub.org) to present this Slideshare as a guest speaker for their ongoing webinar series in July 2012. This is a Slideshare Slidecast that I created from an audio recording of that webinar synced to the slideshow from my presentation, so, you will not be able to see the additional live demos I gave of the tools during my presentation to IMC. You'll have to become a member of the Internet Marketing Club to access the full video of the webinar in the Wednesday Webinar Series archives on their website. I encourage you to check out my other presentations and the great resources at the Internet Marketing Club. ------ Social Media is an important part of establishing a web presence for any company. However, engaging in Social Media (and monitoring your results) takes time, and you don't have a lot of it! In this webinar I talked about how to create 'Listening Channels' so you can more easily monitor your brand, products, industry, employees, competition, and more! Watch and learn how to create custom listening dashboards and email alerts, respond to feedback in the most appropriate way, and use what you learn to help you drive your social media and marketing strategy. I compared popular tools like HootSuite, iGoogle, Netvibes, and more. Unfortunately, iGoogle was discontinued shortly after this webinar, but that doesn't make the rest of the information any less amazing! The theories and strategies shared are still very relevant to marketers and business owners today. Be sure to subscribe to me / follow me across the top social media sites and subscribe to my blog AmazingAngelaD.com so you'll get my reviews on the latest online marketing industry tools and trends.
Citation preview
with Listening ChannelsSocial Media Monitoring
Presented by:Angela Davis
@AmazingAngelaD
Listening ChannelsSocial Media Monitoring
Presented By: Angela Davis, Marketing Services ManagerFollow Me on Twitter: @AmazingAngelaDVisit www.bostonlogic.com/logic-classroom
Agenda
The 411 on Listening Channels Social Media Strategy Email Alerts for Your Social Media Profiles Google Alerts RSS Feeds + Other Tools Custom Dashboard Faceoff! Q + A Session
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What is a “Listening Channel”?
“Listening Channel” is a fancy marketing term.
When you hear it, you can just infer people are talking about monitoring the online presence of a company, brand, or individual across social media platforms and the world wide web in general.
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STEP #1 : STRATEGY
• Listen + learn from others
• Engage + act appropriately
• Measure performance + evaluate
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What To Monitor?
Company name(s)
Branded products+ services
Slogans
Marquee clients
Name of CEO+ other employees
Partners + investors+ board members
Generic terms for products + services
Industry leaders
Journalists + bloggers
Industry reports + updates
Conferences
You + Yours: The Industry:
Company names
Branded products+ services
Name of CEO + other employees
Ex-employees
Critics
Unhappy clients
Competition:Monitor Your Company, Respond
Quickly to FeedbackStay On Top Of Current Trends, + Get
Ideas for Content for Your Blog + Social Media
Know What the “Other Guys” Are Up To, Without Wasting Your Time
Spying!
Pick Your Keywords
View More on Keyword Strategy: http://www.bostonlogic.com/logic-classroom-archives
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Create Your StrategyCreate a Strategy + Stay On Target
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EMAIL ALERTS FOR SOCIAL MEDIA
• Don’t log into your social media profiles daily?
• Afraid of missing important interactions as a result?
• Don’t worry – set up email alerts for your profiles!
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Cheat Sheet for Email Alerts
Facebook: https://www.facebook.com/settings?tab=notifications GooglePlus: https://www.google.com/settings/plus Google Places: http://www.google.com/local/add/settings Twitter: https://twitter.com/settings/notifications Linkedin: https://www.linkedin.com/settings/ Pinterest: https://pinterest.com/prefs/ Yelp: https://biz.yelp.com/settings/email Youtube: https://www.google.com/settings/products
Direct URLs for Email Alerts for Common Sites
Download This Presentation + List: www.bostonlogic.com/logic-classroom-archives
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GOOGLE ALERTS
• STOP Googling yourself!
• Yes, MORE email alerts (sorry!)
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Google Alerts
Create Your Own Google Alerts: www.google.com/alerts
Set email alerts to monitor ANY keywords, phrases, or names.
Receive emails “weekly”, “daily”, or in “as-it-happens.”
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RSS FEEDS + OTHER TOOLS
• Subscribe to RSS feeds + industry forums
• Some sweet tools to help!
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What is an RSS Feed?
RSS stands for “Really Simple Syndication” RSS Feeds are used to publish frequently updated works—such as blog entries, news
headlines, forum discussions, audio, and video, etc. in a standardized format.
Feeds includes full or summarized text, plus metadata such as publishing dates and authorship.
Benefits: RSS feeds benefit publishers by letting them syndicate content automatically.
Benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place.
Look for the RSS Icon, “RSS Feeds”, “XML Feeds”, “Atom Feeds”, or “Subscribe” Links.
Try Subscribing to the Boston Logic Blog RSS: http://www.bostonlogic.com/blog/feed/
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Twitter Tools
Twitter Search: https://twitter.com/#!/search-home Use search operations “love OR hate” to find Tweets containing either “love” or “hate” or both; use “ flight :(
” to find Tweets containing “flight” with a negative attitude, etc.
Twitter Advanced Search: http://twitter.com/#!/search-advanced TweetBeep.com: Like Google Alerts, but for Twitter TweetDeck.com: Create a Custom Dashboard for Twitter; schedule
Tweets,notifications PulseoftheTweeters.com: Uses data mining + sentiment analysis. Find
influential people in your industry. Twitterfall.com: Easily track conversations about an event or online chat using
hashtags. Use the geo-location panel to see discussions in specific areas. MentionMapp.com: Free visualizer tool lets you assess the most influential
Twitter users.
More Tools, Exclusively for the Twitterverse
Don’t Forget to Follow BostonLogic on Twitter: Twitter.com/BostonLogic
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Other Tools
HootSuite:Create Social Media Dashboards, schedule messages + Tweets, analyze traffic, track mentions. Free + paid versions.
Trackur.com: Robust Social Media Monitoring Tool. Free + paid versions available. Analytics + Insights only with paid version.
SocialMention.com: Real-time social media search + analysis. Free tool.
Commentful.com:Firefox browser plugin (also available via URL). Track comment feeds on blogs across the web, track up to 200 terms, refreshed every 10 minutes. Free tool.
BoardReader:Search engine that crawls forums, blog posts, images, and micro blogs.
Wildfireapp.com:Use to create + monitor interactive promotions on Facebook, Twitter, Youtube + Linkedin. Free tool.
You Might Like These Tools, Too
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CUSTOM DASHBOARD FACEOFF!
• Create a “Home Base” for monitoring
• FREE + paid options
• Determine which option is right for your needs
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iGoogle | Custom Dashboards iGoogle = One of the BEST FREE options available! Integrates w/ other Google products + shares major features of paid
tools.
Create Your Own FREE Dashboard of Awesome Here: www.google.com/ig
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HootSuite | Custom Dashboards Free or paid version available. (Paid version only $9.99 per month!) Monitor social media interactions with awesome Insights + Analytics
(paid)
Create Your Own FREE HootSuite Dashboard Here: http://hootsuite.com/
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Netvibes | Custom Dashboards Free or paid version (Premium = $499 per month, includes Social
Analytics) Fully customizable layout, colors, etc. + allows 3rd party widgets
Create A Free Netvibes Dashboard Here: www.netvibes.com/en/pricing
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Live.com | Custom Dashboards Extremely limited widgets + features available. Not good for monitoring
buzz. Compatible with official Microsoft software + files (SkyDrive).
If Editing Microsoft Files Online Matters More, Start Here: https://login.live.com/
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MyYahoo | Custom Dashboards Paid advertising widget takes up valuable space Integrates w/ other Yahoo products, but NO 3rd Party widget or analytics!
You Still Want One?! ? Well, If You Must, Start Here: my.yahoo.com
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Pageflakes | Custom Dashboards Founded 2005 – Closed January 2012 Couldn’t complete.
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Recap
Create Your Social Media Monitoring Strategy Monitor Your Company + Brand + Employees Industry Trends + Breaking News Competitors + Their Products + Services
Set Up Email Alerts for Social Media Profiles to Stay In The Loop
Subscribe to Industry Blogs + Forums (Competitors’ Too!)
Google Alerts Help You Stop Googling Yourself
Creating a Custom Dashboard is REALLY Worth It!
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View LogicClassroom Archives at: BostonLogic.com/Logic-Classroom
Find BostonLogic on:
t: 617.266.9166e: [email protected]
