Online Marketing Strategies

to grow your Preschool brand

By

HERITAGE Explorer

A Strong Social Media presence, helping build the

brand, engage with your

audience, and connect to the

right TG.

A strong content strategy for the website to draw

leads.

Branding/PR

Prominence in Google

Search

The Essentials

Is your playschool being found on Google Search?

Have you optimised your

website for Google. Is your

playschool ranking on search?

Is your playschool showing a 360 degree Google tour ?

First online marketing tool required:

A killer SEO +

Google Virtual Tour

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Objectives through SEOTo make your website be easily found over the web. It’s the

best cost-effective advertising.

To Increase the Visibility. 85% of all traffic on the Internet is referred from search engines.

90% of all users don’t look past the first 30 results (most view only top 10)

To Get More Traffic/Visitors to the Website.

More (relevant) traffic + Good Conv. Rate = More Sales/Leads

Why Google 360 degree Virtual Tour?

• Show off the infrastructure and ambience of the school. Parents love to navigate through the school and this tool allows them that, virtually.

• Get higher visibility in search engines when someone in the neighbourhood searches for you.

• It’s a one-time cost. You can use it on all communications.

• It’s the best visual advertising that you can get within Google’s domain.

• This can be embedded onto your school website and facebook page.

• You get free feature photographs which you can use offline as well.

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Answer: Search Engine Marketing

So how do you reach the people who are searching for

a school?

Pay Per Click Advertising & SEO– Google & Facebook Ads2

Reach the customers who are interested in your product

Google Search Ads

Your Brand is be Targeted Here

Why Google Adwords

Keyword (demand) Based searches gives qualified queries

High relevancy in terms of reach

Multiple Targeting using specific and broad keyword

permutations

You Pay for interested clients and get branding as well

Advantages of Google Ads

Growing inorganically, and building a fan community is impossible without Facebook Ads supplementing great content. Through this, we reach out to a more targeted audience, promote special campaigns and content and build a great fan page.

Why Facebook Marketing 3

Parents want to know more information about the schools

Parents today are

educated and want

information from

source

People want to see credentials, online popularity, REVIEWS

They want to know what's happening with the school?

Target the right set of audience with great content as well the

right set of teachers

And that is what

Facebook marketing is all about.

Make your school page a resource point for all

information you want to share

Build your brand by talking about the stuff you do –

workshops, awards, your special events etc.

Share photos & videos, testimonials

The Contest

Contests are a great way to increase engagement and Likes

on the page.

Blog is the key to get the interest of parents

Define objectives: What can your business gain from having access to top online journalists, news sites and niche verticals related to your industry.

Analysis: We will create a strategy to best approach your objectives

Engage: We can help you with your defined approach, be it blogging, sharing content, building advocacy via published opinions and interviews of your leadership team or helping you with product / service launches.

Online PR

We are a Google-award winning content agency. We understand how content plays out in the realm of online marketing – whether it is through your

website, social media, or SEO, everything is about getting the interplay of content correct.

And that is where our advantage lies in.

We just don’t generate content, we generate content that interacts the right way for branding

results.

Why Us…

• Strategy and Planning: We assist in getting to know your brand or product you want to market, helping you create your identity and advertise to your target audience

• Full Campaign Management: We provide planning, targeting and budget management to help you make the most of your campaign and hit your company’s ROI goals

• We make sure to have your brand’s story in front of your audience so your marketing message is received and perceived in a different way to other, less engaging, advertising methods.

Where we come in…

Call us at 09871370096

Or

Write to us at sales@justwords.in

THANK YOU. Would love to hear from you.

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