1 Dell - Internal Use - Confidential

THE EVOLVING ROLE OF THE SOCIAL MEDIA STRATEGIST

Dell - Internal Use - Confidential

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•  A-typical Social Media Practitioner

•  From Private to Enterprise to Private

•  Pragmatic and Data-Driven

•  I Don’t Believe The Hype

BIO: BIO:

BIO:

Dell - Internal Use - Confidential

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WHAT IS A SOCIAL MEDIA STRATEGIST, AND WHY WOULD I WANT TO BE ONE?

•  The Hype

•  The Reality

•  The Foundation

•  The Passion

Dell - Internal Use - Confidential

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CREATIVITY + DATA ANALYSIS = SOCIAL MEDIA STRATEGIST

•  Be Relentless

•  Be Fast

•  Be Bold

•  Be Skeptical

Dell - Internal Use - Confidential

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TAKEAWAYS

•  Social media marketing is digital marketing

•  Social media is fluid, your rate of learning needs to match

•  Using data analysis to support and drive creative vision is the new paradigm

•  Don’t ever tell anyone you’re “good” at social media…ever.