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Everything you need to know about Girl Scout Cookies & GSGWM for 2014!
Citation preview
Together with LBB we will show you HOW • to engage
more girls• to reach more
customers • to sell more
Cookies
we inspire girls, families and volunteers with our program and marketing support.
we make cookie season easierin a digital world
Our cookie brands earn customer loyalty and passionate fans
Troopbonus
1%
Council-sponsoredprogram, events,
properties & training
50%
Cost ofcookie sale
support4%
GirlRewards
3%
How the cookie crumblesPrice per box- $4
Troop Proceeds- $.55 per box 1-125 packages.Bonus Proceeds-$.10 per box for troops with a per girl average of 126+.
Cadette/Senior/Ambassador Option$.05 per box additional if C/S/A troops vote to take additional proceeds in lieu of individual recognitions. Form on girlscoutsgwm.org.
Where does the money go?
All of the revenue earned through the Girl Scout Cookie Program benefits our communities and Girl Scouts in New Hampshire & Vermont.
Troop Proceeds
18%
Cost ofcookies
24%
2013 gsgwm cookie stats
• 9,615 girls sold 1,330,878 packages or 110,906 cases!
• Troops earned $820,061.10 dollars in troop proceeds! High Sellers
• 2500 5 girls• 1000 29 girls• 500 204 girls
Operation Cookie 9,593 boxes (Virtual)GOC 800 boxes (Council)
Troop Reward 300+troops
Rewards that INSPIRE GIRLS!
2nd AnnualVirtual Cookie Rally!
National Web Event
JANUARY 11th, 2014!
Girls learn exactly how! they can bring their dreams to life!
Cookies Live! Back by popular demand!
Rallies!
• Ultimate Cookie Party
• Step by Step on HOW to host a rally
• Sample Stations
• Best Practice: Girls sell 15 packages more on the average
Wonder-filled Rallies!
GOALSMessage Clips
Goal Necklaces
Cookie Box Message Ribbon
Wonder-filled Rallies!
GIFT OF
CARING GOC Card Center
Booth Skits
Message Maker
Wonder-filled Rallies!
BIG
GROUP FUN
Booth Skits
Rewards Show
Cookie Scientist Photos
It’s Cookie Time, so stop on by.We have your favorites for a limited time.Thin Mints, Samoas, Tagalongs too.Buy some for a friend and some for you!
Cookie Booth Raps
National Girl Scout Cookie Weekend
February 7th & 8th
Watch for
updates on
girlscoutsgw.or
g and through
our eBudde
emails
Can we inspire busy Volunteers?
By delivering on-the-go Resources!
Volunteers can go to littlebrownie.com TODAY to
check out the fabulous interactive volunteer guide!
MORE Digital Cookie Program Tools!
we inspire familiesBilingual family resources available at www.littlebrownie.com
Pin-worthy ideas and crafty marketing ideas for Moms and Dads who want to support their daughter’s cookie activities
Action-packed interactive games to help girls practice their cookie pitches before they meet the public!
Let’s show them
• The most flexible training available for busy volunteers!
• Customized for YOUR Council on the 5th Tab
• Upload training videos, quizzes, etc. for ON-TIME delivery of valuable information!
• BRAND NEW lessons for 2013-2014!
We value their time!!!
America’s FAVORITE Cookies!
There is something special about Super Six
Girl Scouts do a world of good!
Little Brownie Packaging Updates 2013-14
New Little Brownie Packaging Updates for 2013-2014
• Current packages have a mix of tear strip and tuck flap style closures.
• Packages with tear strips being updated to tuck flap style for consistency.
• GreenPalm URL added to GP seal on pack
• Soft change-over 2013-14 season
Tear Strip Style
Tuck Flap Style
www.greenpalm.org
New GSUSA Cookie Case Designs 2013-14!
New GSUSA Case Designs for 2013-2014
Standardized for both Bakers to provide a consistent consumer
experience
Would You Like to Buy Some Girl Scout Cookies?
ONLY AVAILABLE ONCE A YEAR
12-27-13 to 03-16-14
Your cookies will be delivered on 02-08-14
Gift of CaringYou can also purchase cookies to be donated to Operation CookieGirl Scouts will deliver the cookies.
Operation Cookie
Sell 20 boxes for
Operation Cookie and
earn…
Virtual Gift of Caring
Operation Cookie
Wraps around a Thin Mint Box!
Available on-line
technology
littlebrownie.com – leader in digital technology
5 Most popular website pages:
• Cookies
• Clip Art
• Volunteer Activities
• Cookie Club
• YouTube Videos
Online Volunteer Training – user friendly
Online Cookie Training:• Great for new and experienced leaders• Program, Marketing, Technology,
Cookies, Council• Module 5 Council Customized
Messaging, Lessons and Info• Shorten trainings, Dynamic lessons and
videos
Booth Scheduler & Cookie Locator LocatorBooth Scheduler
Booth locations/times entered in eBudde
Councils sets up rules so sign-ups are fair
Troops sign-up/auto synced to Cookie Locator
Site confirmations for store managers
Integrates w/Cookie Locator
Online service, allows customers to locate booth sale sites
Connects with GSUSA’s Cookie Finder Promote the Cookie Locator on your website, Facebook, Pinterest , Twitter, email signatures
Customers can find cookies with our Cookie Locator and
Cookie Locator Mobile Phone AppiPhones, Android Smart Phones
download the free app or call **GSCOOKIES
Bringing more customers into the sale
Reaches more consumers and drives new visitors to girlscoutcookies.org
We amplify the voice of Girl Scouting!
eBudde
New default password
for everyone!
955Samoas!! (Yes with the !!)
registered girls will be uploaded
OC –TGOCfull cases/extra boxes
Initial Order Report
Girl payments Entered and Troop Gift of Caring –TGOC
Girl Orders tab
Troop Sales Report
Cookie Cupboards• Located at offices and volunteers homes throughout the council.
• Troops enter a Pending order in eBudde Monday to get additional cookies for booth sales to pick-up on Friday.
•Troops can order in cases or packages (packages must equal a case). Mixed cases cannot be returned.
•Cupboards will take returns on Monday (Tuesday if Holiday falls on Monday ) from orders picked up on Friday. They will only except for returns full un-opened cases of same flavor. Only 25% of original order can be returned.
•Goal is to be empty by the end of sale.
•We may consolidate cupboards as the sale proceeds.
Cookie Cupboards
Pending Orders
Cookie Cupboards Addresses of Locations and information on Cookie Cupboards will be on our website at www.girlscoutsgwm.org Manchester, NH Thetford, VTNashua, NH Bennington, VTExeter, NH Rutland, VTW. Chesterfield, NH Essex, VTSanbornton, NH Barre, VTTamworth, NHLittleton, NH
Cookie Club goes to NEW platform!
Girls manage their cookie business online!
NEW Platform• Troop leader gives
access• Fresh look updated
screens
Cookie club patch
Girls who send 20 emails through Cookie Club will earn
patch!
NEW
Cookie Club – Troop Leader View
45
Cookie Club – Troop Setup
46
Troop leader logs in and clicks on “Reports”
Troop leader can select from the list of reports to view the detailed reports
Troop leaders can also select an archive to export a XLS file to their desktop
Troop Leader Reports in Cookie Club
47
Cookie Club – Troop Reports
48
Cookie Club Dashboard – Snapshot of Your Season!
49
Ask Family & Friends – Ecard Preview
50
Booth Sales
February 8 – March 16Make sure booth sales are recorded in eBudde so that will be downloaded to the Cookie Locator. If a troop is going to another Community for a booth sale they must let the Community Product Sale Coordinator know to make sure there is not a booth sale being hosted at that site already. New this year! Wal-Mart agreement with GSUSA on having Girl Scouts host booth sales at their Wal-Mart and Sam's Club locations. Educate troops not to order booth sale cookies on their initial orders. And if they do they are responsible for payment of these cookies on their initial order ACH sweep and they cannot be returned if booth sales don’t happen or don’t sell all cookies ordered.
Step 1
Step 2
Step 3
Step 4
Step
Step
Girl Scouts do a world of good!
• Booth Scheduler App
• Cupboard Keeper App
2012 Pilot Program Fascinating Facts: •309,569 cookie packages were picked up and electronically signed for using our Cupboard Keeper mobile app.•More than 910,000 cookie packages were recorded as sold using the Booth Sale Recorder mobile app.
Booth Sale Recorder App Cupboard Keeper App
Source: eBudde Booth Report & Distimo Monitor Report – March 2012
Delivery
Delivery
Distribution and Delivery
Standard DeliveryTrailer Delivery (2500
cases)
Community Group Delivery (2500 Cases)
ACHSweep Dates:
February 212.50/box on initial order
March 7 balance due as of 3-4-
2014March 28
Final balance due
Alerts, if necessary, are due
February 18 - 1 pmMarch 4 - 1 pm
March 25 - 1 pm
Reminder:Do not order booth sale inventory in your initial order!
2014 Important Dates October – December Trainings
December 27 Sale Begins
Feb 7-8th National Girl Scout Cookie Day
February 13-20 Delivery
Feb 21-March 16 Booth Sales
March 13 1st ACH Sweep
March 27 Final ACH Sweep
2013-2014 Girl Scout Cookie Season
All proceeds stay in our community
• Girls learn five essential business and leadership skills:
– Goal Setting– Decision Making– Money Management– People Skills– Business Ethics
• The cookie sale is teaching me to be a future business leader
2014 Financial Literacy Badges
Thank you for all you do!
2014 Cookie Volunteers