Florida's First Coast of Golf

Florida's First Coast of Golf Florida's First Coast of GolfFlorida's First Coast of Golf

Florida's First Coast of Golf

Courtyard by Marriott -

St Augustine

Florida's First Coast of Golf

Your Membership Dues are part of a $1.84 Million co-op Marketing

Plan | | | |

Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages. Courtyard by Marriott's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Booking Initiatives

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Courtyard by Marriott - St Augustine

Digital Marketing through FFCG

Florida's First Coast of Golf's Web page

Florida's First Coast of Golf's e-vacation brochure

Florida's First Coast of Golf's Email Blast FFCG October 2012, June & September 2013

Print Applications

Promotions

Co-Op Marketing

Visit Florida's Golf Publication

SportsIllustrate

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kes

2 million circulation26,723 entries

International Efforts

THE PLAYERS TV Spot

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Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Public Relations Intern

Implement Florida's First Coast of Golf's Web Based PR StrategyOutgoing individual who enjoys meeting new peopleProduce footage & pictures to be blogged about on FFCG's website (lodging, courses, & interviews)Footage to be placed on selected FFCG social networking accounts such as Facebook, Myspace, Twitter, etc. Intern will be responsible for - Scheduling, Interviewing and shooting video of each FFCG's Golf members and member Golf Schools along with obtaining on-course interviews with traveling golf vacationers.

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In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning