Initial Plans

Will Stewart

Mind Map

Mind Map

Mood Board

Mood Board AnalysisIs there any repetition in the images you have collected? Repeated colours/images styles/fonts/tone/mood -Themes of darkness, nature, sensuality, ferocity, divinity and the phantasmal make repeated appearances within the images. This keeps in line with most of my aesthetic, as well as several secondary themes that I like to experiment with from time to time.

How will your mood board influence your final product? - I think that the styles and moods of the mood board have played a vital part in deciding the overall thematic direction of the project. The secondary themes will help to appeal to the target audience, while the original schema of the project has been untouched due to the theme of darkness being a rather broad concept.

Informal ProposalCurrent Idea

Concept A fake video game based around the supernatural and overall darkness-based themes.

Type of products you would make

• Poster Design.• Promotional Magazine Spreads.• Video Game Asset Design.

What you will need to make

them

Photoshop, to do the poster, character and location design in, as well as alter photographs.Possibly a DSLR camera to take photographs relevant to the project.

Audience Those interested in the supernatural, overall video game fans, mystery fans.In terms of an age group, those from 16-25, due to the game’s mature themes, fast-paced character interactions and somewhat unrealistic storyline.

ChoicesDiscounted ideas Reasons for not choosing this

projectCorporate Advertisement. • Dislike of the concept in general,

specifically the hard-line necessity of staying within creative ‘brackets’.

Cover Art for a Children’s Storybook. • Less chance for variety of creativity, limited by the age demographic and what is appropriate for the innocent.