PowerPoint Presentation
Approaching Transmedia in Childrens EntertainmentJuliet
TzabarFebruary 2017
Setting the Scene. Kids expect their favourite entertainment
brands on every device.Their media hasnt been disrupted- its just
the way it is.We have been servicing this appetite for transmedia
for over 13 years and now have significant expertise and
understanding of what kids want and how to deliver it to them.
A transmedia production company that doesnt define itself by its
output.
Setting the Scene
Showreel
Founded 2003. Based in Brighton, UK. Superfused business: team
of 19 design, development & production.
Plug-in Productions: transmedia production company, creating
platform-agnostic original IP, in the disrupted childrens media
market. Plug-in Media: busy work-for-hire studio producing apps,
games and websites for entertainment and education sector
clients.
The Company
Multi award-winning work including 3 Childrens BAFTA wins in the
Interactive category.
Our Slate
How does this 360 production expertise translate into a
successful product? TV to App
The Result.
Transmedia Landscape
Cross Pollination.
Getting to the Core - Brand DNA
Drs Chris and Xand
Irreverant
Fast-paced
Medical show for 6-12 year olds
Educational
Surreal
Gross Out
Game Concept Funnel
Design Style
Narrative
Replay Value
Learning
Purpose
Context
Concept funnel
Cross Pollination
Cross Pollination.
Asset Pipeline
Test, Test and Test again.
How does this expertise translate into a successful product?How
does this 360 production expertise translate into a successful
product? App to TV
Tee and Mo Vid.
Original IP: Digital First
Original IP: Characters & World.
Co Develop with your AudienceTest your product earlyIterate in
line with audience feedbackBe user-centred in your designGather
data and use it wisely!
Early Commercial Exploitation
Product not Project.
Tee and Mo Facebook, twitter & instagram with social media
icons
Product not Project
And On it Goes.
Juliet TzabarCEO, Plug-in Media
+44 (0)7973 749 571info @pluginmedia.net
