Transmedia Storytelling Transmedia - Mobile - Gaming

Patrick Mller Warsaw, 17.05.2012

Let me introduce you to Transmedia Storytelling

Photo: Post-It by Peter B. (CC) | Link

http://www.flickr.com/photos/flatcat/3555774083/

Handwritten phonenumbers: 0049 30 340 6002320

Photo: Patrick Mller (CC)

Website & Video: Cathys Key | Link

Click here to open the video in your browser and watch it

http://www.youtube.com/watch?v=h5ox8cmhmVUhttp://www.youtube.com/watch?v=U6N3-bpvtzkhttp://www.youtube.com/watch?v=h5ox8cmhmVU

So how can I tell my story by using Transmedia Storytelling?

The universe is made of stories, not of atoms Muriel Rukeyser

Photo: :CC-BY2.0 - NASA | Link

http://www.flickr.com/photos/gsfc/5096879854/in/faves-7tysix/

Photo: CC-BY-SA2.0 Patrick Gruban | Link

http://www.flickr.com/photos/gruban/137421445/in/faves-7tysix/

Photo: :CC-BY2.0 - Cliff | Link

http://www.flickr.com/photos/nostri-imago/5223915981/in/faves-7tysix/

Photo: PD - Powerhouse Museum | Link

http://www.flickr.com/photos/powerhouse_museum/3877422238/

Photo: Henry Jenkins| Link

http://www.henryjenkins.org/

Image: Jenna Garfunkel | Link

http://social-creature.com/wp-content/uploads/2010/05/transmedia-1024x735.png

Bildnachweis: Brooke Thompson | Link

http://www.giantmice.com/archives/2011/04/media-franchise-vs-transmedia/

Transmedia Manifest | Link

http://www.transmedia-manifest.com/

Identify fans and influentials

Folge dem Kaninchen | Link

http://www.folge-dem-kaninchen.de/

Folge dem Kaninchen | Link

http://www.folge-dem-kaninchen.de/

Involve fans and influentials

Mission Icefly (5Gum) at the Bannaroo Festival | Link

Click here to open the video in your browser and watch it

http://www.youtube.com/watch?v=U0YfdzEqE4Qhttp://www.youtube.com/watch?v=U0YfdzEqE4Qhttp://www.youtube.com/watch?v=U0YfdzEqE4Q

A rabbit hole mailing of missionicefly.com| Link

Click here to open the video in your browser and watch it

http://www.youtube.com/watch?v=aKskZSrXmwohttp://www.youtube.com/watch?v=aKskZSrXmwohttp://www.youtube.com/watch?v=aKskZSrXmwo

Help your fans to connect to your story and others easily

Screenshot: ARG-Reporter Forum | Link

http://forum.argreporter.de/

Add collaborative tasks within the storyline

There is no such thing as total control

Really!

Navigate instead!

Keep up a constant dialogue with fans

Alternate Reality Games on Facebook | Link

https://www.facebook.com/alternaterealitygames

Case I: Push 11 The Child

(by vm-people)

Photo: CC-BY-SA - Richard | Link

http://www.flickr.com/photos/ladyous/6249998082/in/faves-7tysix/

Movie: Push 11/berlinkriminell 08/11/HORATIO Produced by: vm-people GmbH | Link

Click here to open the video in your browser and watch it

http://www.youtube.com/watch?v=ojJFnoa8Hishttp://www.youtube.com/watch?v=ojJFnoa8Hishttp://www.youtube.com/watch?v=ojJFnoa8His

Photos: The photos were contributed as user generated content by the players of the Alternate Reality Game

Click here to open the video in your browser and watch it

Movie: Wer war ich? Produced by: vm-people GmbH | Link

http://www.youtube.com/watch?v=Q-CeGMo-jbohttp://www.youtube.com/watch?v=Q-CeGMo-jbo

Buchcover: by Droemer Knauer Verlag

Screenshot: ARG-Reporter | Link

http://www.argreporter.de/

Screenshot: ARG-Reporter Forum | Link

http://forum.argreporter.de/

Screenshot: ARG-Reporter Wiki | Link

http://www.argwiki.de/

Screenshot: In-Game Webseite Reiseagentur Thatch and Sons | Link

http://www.thatchandsons.com/

Case II: Sherlock

(BBC)

Click here to open the video in your browser and watch it

Trailer: Sherlock Produced by: BBC One | Link

http://www.youtube.com/watch?v=WbFCiYykyIIhttp://www.youtube.com/watch?v=WbFCiYykyII

Screenshot: Website von Sherlock| Link

http://www.thescienceofdeduction.co.uk/

Screenshot: Sherlock (BBC One)

Screenshot: Sherlock (BBC One)

Screenshot: Dr. Watsons Blog | Link

http://www.johnwatsonblog.co.uk/

Screenshot: Dr. Watsons Blog | Link

http://www.johnwatsonblog.co.uk/

Screenshot: Facebook Post| Link

https://www.facebook.com/media/set/?set=a.324370187600526.68343.305311476173064&type=1

Screenshot in Blogpost by Siobhan OFlynn | Link

http://narrativenow.blogspot.de/2012/03/simple-elegant-genius-bbc-transmedia.html

More cases:

Photos: Adeles Salon by Das Wilde Dutzend | Link

http://www.das-wilde-dutzend.de/

Screenshot: Zombies, Run! by Six To Start | Link

Click here to open the video in your browser and watch it

https://www.zombiesrungame.com/http://www.youtube.com/watch?v=GyFqZtKvya0http://www.youtube.com/watch?v=GyFqZtKvya0

Screenshot: Tripventure by Sprylab | Link

https://www.facebook.com/tripventurehttp://www.flickr.com/photos/7184189@N04/3389268365/

Screenshot: Rides.tv Dirty Work | Link

http://rides.tv/

Screenshot: Guidestones | Link

http://guidestones.org/

Screenshot: Why So Serious for The Dark Knight-movie| Link

http://whysoserious.com/

Thank you very much for listening!

Twitter: @patmo

Contact: http://about.me/patmo

http://www.imaginary-friends.de/

All background graphics have been provided by: Elegantthemes.com | Link

http://www.elegantthemes.com/