Blogs, Twitter, YouTube, and more.

Understanding the importance of social media

for your organization's outreach and marketing.

Let’s recap…

An abundance of channels=

an abundance of choices

Attention economy

Conversation follows quality

Eyeball voting

The Web commodifies everything

If you’re a commodity,you’re dead

10,000 othersdo what you do

What’s your value-added?

Price? Nope.

Breadth of offerings? Nope.

Customer service? Maybe.

Story / experience? Yes.

Word-of-mouthmarketing

Be“remarkable”

Permission marketingis key to survival

Fewer but deeper

Casting the netv.

dating

Trust

The more you control,the less you’ll be trusted

(and vice versa)

It’s their community,not yours

It’s not about you

Listen

Authenticity

Can’t buy trust

Can’t buy incoming links

Can’t buy attention

You can’t buy permission

Customers controlthe conversation

Your worst customeris your best friend

An asset,not an annoyance

Give control toyour customers

What do they want?

Information

Personalized / individualized

Interactivity

Connection /relationship

Harness their ideas

Leverage their knowledge

Your customer is your ad

Give your evangelistsa megaphone

Blogs

?

Twitter

YouTube

YouTube

Podcasting

THANK YOU!

scottmcleod.net/pram